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IAB Tech Lab - The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising i

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Podcast Upfront Spotlights Fast-Emerging Advertising Market
emarketer.com
Podcast Upfront Spotlights Fast-Emerging Advertising Market
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04/09/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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31/08/2018

Google, Lexus and more tap experiential marketing
smartbrief.com
Google, Lexus and more tap experiential marketing
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29/08/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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17/08/2018

ABC axes Tonightly | Media buyers on Nielsen's digital woes | Does the PR industry have an identity crisis? | Ogilvy's CEO discusses Sorrell | Four Corners success for Aunty | Crownbet rebrands
mumbrella.com.au
ABC axes Tonightly | Media buyers on Nielsen's digital woes | Does the PR industry have an identity crisis? | Ogilvy's CEO discusses Sorrell | Four Corners success for Aunty | Crownbet rebrands
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14/08/2018

ABC tests regulator's limits | News Corp saved by real estate | Nine unveils tennis lineup | Minister bans Sky News after Cottrell fallout | 29 new jobs | Mumbrellacast explores IAB's Nielsen issue
mumbrella.com.au
ABC tests regulator's limits | News Corp saved by real estate | Nine unveils tennis lineup | Minister bans Sky News after Cottrell fallout | 29 new jobs | Mumbrellacast explores IAB's Nielsen issue
Sent On

10/08/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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03/08/2018

Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more
marketingland.com
Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more
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30/07/2018

Marketing Day: Smart speaker ownership, IAB Tech Labs launch blockchain-analysis & more
marketingland.com
Marketing Day: Smart speaker ownership, IAB Tech Labs launch blockchain-analysis & more
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20/07/2018

W+K, Lyft urge New Yorkers to explore their city
smartbrief.com
W+K, Lyft urge New Yorkers to explore their city
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20/07/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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20/07/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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06/07/2018

AdExchanger News for July 3, 2018
adexchanger.com
AdExchanger News for July 3, 2018
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03/07/2018

Google boss becomes Domain CEO | Sky News presenters apologise for Leyonhjelm's attack | Controversial Deadly Questions campaign wins Ad of the Month | How your name impacts your media job prospects | BBC Worldwide withdraws from Nielsen | 33 new jobs
mumbrella.com.au
Google boss becomes Domain CEO | Sky News presenters apologise for Leyonhjelm's attack | Controversial Deadly Questions campaign wins Ad of the Month | How your name impacts your media job prospects | BBC Worldwide withdraws from Nielsen | 33 new jobs
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03/07/2018

With Cultivation, Advertising-Supported Video On Demand Poised To Flourish
adexchanger.com
With Cultivation, Advertising-Supported Video On Demand Poised To Flourish
Sent On

27/06/2018

More shake ups at Foxtel | Warburton on APN Outdoor redundancies | New agencies for Oporto and Red Rooster | Adland's imposter syndrome | 35 new jobs | Godfreys returns to TV | Vote on Ad of the Month
mumbrella.com.au
More shake ups at Foxtel | Warburton on APN Outdoor redundancies | New agencies for Oporto and Red Rooster | Adland's imposter syndrome | 35 new jobs | Godfreys returns to TV | Vote on Ad of the Month
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27/06/2018

Instead of abandoning print, the 119-year-old MIT Technology Review is doubling down on it: The latest from Nieman Lab
niemanlab.org
Instead of abandoning print, the 119-year-old MIT Technology Review is doubling down on it: The latest from Nieman Lab
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26/06/2018

VAST 4.1: Why Are Changes Needed?
adexchanger.com
VAST 4.1: Why Are Changes Needed?
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20/06/2018

Best of the Week: Awkward questions, clever answers and the war over the ABC
mumbrella.com.au
Best of the Week: Awkward questions, clever answers and the war over the ABC
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16/06/2018

Marketing Day: Google & Facebook report, Twitter improves user experience & IAB study
marketingland.com
Marketing Day: Google & Facebook report, Twitter improves user experience & IAB study
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13/06/2018

AdExchanger News for June 12, 2018
adexchanger.com
AdExchanger News for June 12, 2018
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13/06/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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09/06/2018

Best of the Week: Did the IAB’s CEO just get fired?; Sparring with Jules Lund; Love Island and TV’s next incarnation
mumbrella.com.au
Best of the Week: Did the IAB’s CEO just get fired?; Sparring with Jules Lund; Love Island and TV’s next incarnation
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02/06/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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25/05/2018

Premium Advertising Partnership
vertozadvertising.com
Premium Advertising Partnership
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24/05/2018

Why 2Day FM's shows implode | Accenture's programmatic play | What's happening at HuffPost? | Optus to close Virgin Mobile brand | IAB names new chair | Facebook threatened with more regulation | McDonald's ad in trouble | PR lessons from the Royal Weddin
mumbrella.com.au
Why 2Day FM's shows implode | Accenture's programmatic play | What's happening at HuffPost? | Optus to close Virgin Mobile brand | IAB names new chair | Facebook threatened with more regulation | McDonald's ad in trouble | PR lessons from the Royal Weddin
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24/05/2018

The pivot to paid poses organizational-chart challenges for publishers
digiday.com
The pivot to paid poses organizational-chart challenges for publishers
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23/05/2018

AdExchanger News for May 23, 2018
adexchanger.com
AdExchanger News for May 23, 2018
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23/05/2018

Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details
adexchanger.com
Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details
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22/05/2018

Pluralsight IPO, PayPal Acquires iZettle, Walmart Q1 Earnings, IAB 2017 Digital Advertising Report
feinternational.com
Pluralsight IPO, PayPal Acquires iZettle, Walmart Q1 Earnings, IAB 2017 Digital Advertising Report
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18/05/2018

Best of the Week: ADMA intrigue; the Press Council farce; and podcast procrastination
mumbrella.com.au
Best of the Week: ADMA intrigue; the Press Council farce; and podcast procrastination
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12/05/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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11/05/2018

SearchCap: Google Lens, WordStream acquired & IAB report
searchengineland.com
SearchCap: Google Lens, WordStream acquired & IAB report
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10/05/2018

Ten axes Family Feud | Fairfax fined for Domain ads | Menulog appoints new creative | Telstra exits IAB Board | Ad banned for 'vilifying' blondes | How did Masterchef's 10th season premiere go? | Facebook 'playing underdog' in ACCC inquiry | Will consulta
mumbrella.com.au
Ten axes Family Feud | Fairfax fined for Domain ads | Menulog appoints new creative | Telstra exits IAB Board | Ad banned for 'vilifying' blondes | How did Masterchef's 10th season premiere go? | Facebook 'playing underdog' in ACCC inquiry | Will consulta
Sent On

08/05/2018

What Might Replace The CPM Pricing Model For Video Ad Buying?
adexchanger.com
What Might Replace The CPM Pricing Model For Video Ad Buying?
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04/05/2018

Vertoz | Looking forward to meet you @ the IAB Video Symposium, NY!
vertoz.com
Vertoz | Looking forward to meet you @ the IAB Video Symposium, NY!
Sent On

04/05/2018

Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads
marketingland.com
Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads
Sent On

30/04/2018

SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting
searchengineland.com
SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting
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30/04/2018

‘Plenty of Bill Cosbys’ in Australian media | News Corp boss revealed as Mumbrella360 keynote | Can marketers give up the Facebook drug? | Adelaide’s brain drain | New Qantas ad | Why ‘unboxing’ videos need to end | What does IAB’s director of
mumbrella.com.au
‘Plenty of Bill Cosbys’ in Australian media | News Corp boss revealed as Mumbrella360 keynote | Can marketers give up the Facebook drug? | Adelaide’s brain drain | New Qantas ad | Why ‘unboxing’ videos need to end | What does IAB’s director of
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30/04/2018

Upcoming@IAB
iab.com
Upcoming@IAB
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27/04/2018

IAB Tech Lab To Re-acquire DigiTrust
adexchanger.com
IAB Tech Lab To Re-acquire DigiTrust
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23/04/2018

Upcoming@IAB
iab.com
Upcoming@IAB
Sent On

13/04/2018

Private Gardens And Other Potential Hedges Against Data Leakage
adexchanger.com
Private Gardens And Other Potential Hedges Against Data Leakage
Sent On

10/04/2018

Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising
marketingland.com
Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising
Sent On

29/03/2018

Best of the Week: Facebook’s data disaster; Sunlies and Uber recordings; JCVD and me; Trimantium’s adventures
mumbrella.com.au
Best of the Week: Facebook’s data disaster; Sunlies and Uber recordings; JCVD and me; Trimantium’s adventures
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23/03/2018

Prepare for agency bloodbath | Former media boss hits out at miserable journos | Joining an agency at 60 | 'Violent' Ultra Tune ad banned | 110 new jobs | Google's olive branch | Fremantle gets new CEO
mumbrella.com.au
Prepare for agency bloodbath | Former media boss hits out at miserable journos | Joining an agency at 60 | 'Violent' Ultra Tune ad banned | 110 new jobs | Google's olive branch | Fremantle gets new CEO
Sent On

20/03/2018

SearchCap: SMX Insights, Google Doodle & charity
searchengineland.com
SearchCap: SMX Insights, Google Doodle & charity
Sent On

16/03/2018

AdExchanger News for March 15, 2018
adexchanger.com
AdExchanger News for March 15, 2018
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15/03/2018

Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report
marketingland.com
Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report
Sent On

14/03/2018

A Publisher’s Perspective: Will Buyers Pay More?
adexchanger.com
A Publisher’s Perspective: Will Buyers Pay More?
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08/03/2018

Upcoming@IAB
iab.com
Upcoming@IAB
Sent On

02/03/2018

Watchdog rules on 'disturbing' Macca's ad | Ad of the Month revealed | Fairfax dumps daily Nielsen ratings | Tourism Australia's Dundee strategy | Toyota ad banned | Westfield 'avoids stereotypes', targets mums | Sandra Sully's promotion | 53 new jobs
mumbrella.com.au
Watchdog rules on 'disturbing' Macca's ad | Ad of the Month revealed | Fairfax dumps daily Nielsen ratings | Tourism Australia's Dundee strategy | Toyota ad banned | Westfield 'avoids stereotypes', targets mums | Sandra Sully's promotion | 53 new jobs
Sent On

02/03/2018

Reporting while female, hassle-free hustles, ditching bullets & more
mediabistro.com
Reporting while female, hassle-free hustles, ditching bullets & more
Sent On

28/02/2018

Do-you-Have-Anxiety-or-Pain?
snap-raise.com
Do-you-Have-Anxiety-or-Pain?
Sent On

28/02/2018

AdExchanger News for February 12, 2018
adexchanger.com
AdExchanger News for February 12, 2018
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12/02/2018

BREAKING: Newfronts Schedule Trimmed, Many Bow Out as iab Contemplates LA Event
thevideoink.com
BREAKING: Newfronts Schedule Trimmed, Many Bow Out as iab Contemplates LA Event
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01/02/2018

Targeting, Fraud, Viewability And Completed Views Will Shape The Next Generation Of TV
adexchanger.com
Targeting, Fraud, Viewability And Completed Views Will Shape The Next Generation Of TV
Sent On

24/01/2018

Who's Attending IAB Annual Leadership Meeting?
iab.com
Who's Attending IAB Annual Leadership Meeting?
Sent On

17/01/2018

AdExchanger News for January 15, 2018
adexchanger.com
AdExchanger News for January 15, 2018
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15/01/2018

Can you attend?
iab.com
Can you attend?
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11/01/2018

4A's, IAB revise terms and conditions for long-form digital video
smartbrief.com
4A's, IAB revise terms and conditions for long-form digital video
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05/01/2018

Away Co-Founder Joins IAB Annual Leadership Meeting
iab.com
Away Co-Founder Joins IAB Annual Leadership Meeting
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04/01/2018

Who? What? When? Where?
iab.com
Who? What? When? Where?
Sent On

20/12/2017

The Path Toward Standardization In OTT Advertising
adexchanger.com
The Path Toward Standardization In OTT Advertising
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15/12/2017

AdExchanger News for December 15, 2017
adexchanger.com
AdExchanger News for December 15, 2017
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15/12/2017

Making Digital Advertising Contracts Smart
adexchanger.com
Making Digital Advertising Contracts Smart
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14/12/2017

Hulu CEO and Jet.com President Join IAB Annual Leadership Meeting
iab.com
Hulu CEO and Jet.com President Join IAB Annual Leadership Meeting
Sent On

14/12/2017

Best of the Week: Why we investigated Jason Dooris; Gladwell’s theory of weak links in media; ComScore’s exit; the agonies of PR; Geoffrey Rush’s Tele lawsuit
mumbrella.com.au
Best of the Week: Why we investigated Jason Dooris; Gladwell’s theory of weak links in media; ComScore’s exit; the agonies of PR; Geoffrey Rush’s Tele lawsuit
Sent On

08/12/2017

The Martin Agency, Geico give viewers options on space captain
smartbrief.com
The Martin Agency, Geico give viewers options on space captain
Sent On

07/12/2017

AdExchanger News for December 7, 2017
adexchanger.com
AdExchanger News for December 7, 2017
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07/12/2017

AdExchanger News for December 1, 2017
adexchanger.com
AdExchanger News for December 1, 2017
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01/12/2017

W+K New York imagines a bleak life for Santa without Duracell
smartbrief.com
W+K New York imagines a bleak life for Santa without Duracell
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28/11/2017

Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview & more
marketingland.com
Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview & more
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20/11/2017

Carmichael Lynch pays tribute to 10 years of Subaru's \
smartbrief.com
Carmichael Lynch pays tribute to 10 years of Subaru's \"Share the Love\"
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17/11/2017

Publishers Need To Step Up To Get A Clean Slate
adexchanger.com
Publishers Need To Step Up To Get A Clean Slate
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09/11/2017

AdExchanger News for November 7, 2017
adexchanger.com
AdExchanger News for November 7, 2017
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07/11/2017

AdExchanger News for November 2, 2017
adexchanger.com
AdExchanger News for November 2, 2017
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02/11/2017

Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display, and Draft of Digital Video Ad Measurement Guidelines in Public Comment
iab.com
Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display, and Draft of Digital Video Ad Measurement Guidelines in Public Comment
Sent On

01/11/2017

Is Marc Pritchard Fighting The Wrong Battle?
adexchanger.com
Is Marc Pritchard Fighting The Wrong Battle?
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01/11/2017

Marketing Day: Twitter’s brand strategy director, Amazon's new perk for Prime members & more
marketingland.com
Marketing Day: Twitter’s brand strategy director, Amazon's new perk for Prime members & more
Sent On

27/10/2017

AdExchanger News for October 25, 2017
adexchanger.com
AdExchanger News for October 25, 2017
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25/10/2017

Nine boss hits back at Wilkinson exit | Meet the 'entirely transparent' media agency | Film company slated for evil clown ad | TV spend back up | 65 new jobs
mumbrella.com.au
Nine boss hits back at Wilkinson exit | Meet the 'entirely transparent' media agency | Film company slated for evil clown ad | TV spend back up | 65 new jobs
Sent On

17/10/2017

Great creative becomes more mediocre with each approval layer
smartbrief.com
Great creative becomes more mediocre with each approval layer
Sent On

13/10/2017

Marketing Day: ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2
marketingland.com
Marketing Day: ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2
Sent On

12/10/2017

Droga5 New York showcases Olympic skier Vonn for Under Armour
smartbrief.com
Droga5 New York showcases Olympic skier Vonn for Under Armour
Sent On

02/10/2017

AdExchanger News for September 22, 2017
adexchanger.com
AdExchanger News for September 22, 2017
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22/09/2017

Commentary: There's power in being different
smartbrief.com
Commentary: There's power in being different
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01/09/2017

SearchCap: Google & Walmart, Yandex’s Korolyov & Local SEO
searchengineland.com
SearchCap: Google & Walmart, Yandex’s Korolyov & Local SEO
Sent On

23/08/2017

Quartz created a bot that can break news — and wants to help other news orgs develop their own: The latest from Nieman Lab
niemanlab.org
Quartz created a bot that can break news — and wants to help other news orgs develop their own: The latest from Nieman Lab
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22/08/2017

AdExchanger News for August 9, 2017
adexchanger.com
AdExchanger News for August 9, 2017
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09/08/2017

How The Backscratchers became the \
smartbrief.com
How The Backscratchers became the \"fixer\" of advertising
Sent On

26/07/2017

Adland is a foreign country | Ninja beats Masterchef final | Copywriting unicorns | Nielsen digital ratings | One Green Bean wins | Apple goes retro | Holden Hunts Sharks | Social media bubbles
mumbrella.com.au
Adland is a foreign country | Ninja beats Masterchef final | Copywriting unicorns | Nielsen digital ratings | One Green Bean wins | Apple goes retro | Holden Hunts Sharks | Social media bubbles
Sent On

25/07/2017

IAB Releases New Ad Portfolio with Flexible Ad Sizes in Alignment with LEAN Principles
iab.com
IAB Releases New Ad Portfolio with Flexible Ad Sizes in Alignment with LEAN Principles
Sent On

20/07/2017

Ads.txt: A Web 1.0 Solution To A Web 3.0 Problem
adexchanger.com
Ads.txt: A Web 1.0 Solution To A Web 3.0 Problem
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18/07/2017

Battle Scars From The Viewability Front Lines
adexchanger.com
Battle Scars From The Viewability Front Lines
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13/07/2017

AdExchanger News for July 13, 2017
adexchanger.com
AdExchanger News for July 13, 2017
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13/07/2017

Ad Tech And Digital Video Demand Growing Together
adexchanger.com
Ad Tech And Digital Video Demand Growing Together
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12/07/2017

Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution
marketingland.com
Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution
Sent On

07/07/2017

10 best Ant Keogh ads | Mobile ads not relevant and more intrusive | Alan Jones 'Horny' in Brisbane | How Nine rebuilt its audience | Oporto plays on stereotypes | Why are Aussie adlanders struggling in the USA?
mumbrella.com.au
10 best Ant Keogh ads | Mobile ads not relevant and more intrusive | Alan Jones 'Horny' in Brisbane | How Nine rebuilt its audience | Oporto plays on stereotypes | Why are Aussie adlanders struggling in the USA?
Sent On

07/07/2017

Coming Up From 4A's Learning
aaaa.org
Coming Up From 4A's Learning
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06/07/2017

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