Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

[Marketing Day]( Featured story [Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth]( Apr 30, 2018 by Ginny Marvin The IAB’s latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital. From Marketing Land [Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets]( Apr 30, 2018 by Barry Levine Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. [YouTube announces more moves to chip away at TV ad budgets]( Apr 30, 2018 by Ginny Marvin The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network. [You vs. data: Where people fit in modern retail marketing strategy]( Apr 27, 2018 by Steve Tutelman Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [Four publisher groups to Google: Your GDPR proposal ‘severely falls short’]( Apr 30, 2018 by Barry Levine The organizations point to Google’s requirements that publishers collect consent and assume liability as some of the many issues. [Identity is having its moment, but most martech isn’t ready]( Apr 30, 2018 by Mike Sands With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( [Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018]( Attend [SMX Advanced]( for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and [register]( today! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](