Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution

[Marketing Day]( [MarTech Boston 2017]( Featured story [Vintage Italia’s CMO credits his father with being the most influential person in his career]( Jul 7, 2017 by Amy Gesenhues Get to know Vintage Italia's CMO, Adam Cohen. From Marketing Land [Attributing affiliate value: Looking beyond consumer journey position]( Jul 7, 2017 by James Collins Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. [IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms]( Jul 7, 2017 by Ginny Marvin The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new functionality. [MarTech is returning to the East Coast: October 2-4, 2017 in Boston]( Join the martech community October 2-4 in Boston and tackle digital transformation at the intersection of marketing and IT. [MarTech]( delivers vendor-agnostic insights and marketing, technology and management topics designed to help you succeed. [Register now](! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](