ABC axes Tonightly | Media buyers on Nielsen's digital woes | Does the PR industry have an identity crisis? | Ogilvy's CEO discusses Sorrell | Four Corners success for Aunty | Crownbet rebrands

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella's Health Marketing Summit kicks off next week in Sydney Now’s the time to secure your seats for the [Mumbrella Health Marketing Summit]( on next Thursday, August 23. You’ll join brands who’ve already booked including Cochlear, Medibank, Ogilvy CommonHealth, Australian Red Cross, nib Health Funds, GSK, Saatchi & Saatchi Wellness and more. There’s only a week to go [so secure your tickets now.]( Features [Media buyers weigh in on Nielsen's video measurement challenges]( Mumbrella’s Zoe Samios chats with media buyers about the IAB’s decision to withdraw support for Nielsen’s secondary crediting solution. Measuring video views from zero seconds does not allow for robust-enough data for buyer and advertiser decision making: those were the words of interim Interacting Advertising Bureau (IAB) CEO Gai Le Roy last week. [READ MORE »]( News [ABC axes Tonightly with Tom Ballard, citing need for 'fresh approach']( Comedy and entertainment show Tonightly with Tom Ballard will be axed by the ABC after its final airing on September 7. The show, which has been running four days a week on ABC Comedy since December last year, will not return to screens after its second season, with the broadcaster arguing it was time for a “fresh approach”. [READ MORE »]( Features [Head to Head: Is the PR industry suffering from an identity crisis?]( In this series, Mumbrella invites the industry’s senior PR professionals to share their opposing views on the industry’s biggest issues. This week, Angie Bradbury, managing director at Dig&Fish goes head to head with Liz McLaughlin, director of Horizon Communication Group on whether the PR industry is suffering from an identity crisis. The PR industry offers clients a vast range of capabilities which has often caused confusion when trying to determine what PR is. [READ MORE »]( Features [Ogilvy CEO John Seifert talks ‘refounding’, Martin Sorrell, #MeToo, China, awards, AI, bad clients and consultancies]( In his most in-depth interview ever, the worldwide Ogilvy worldwide CEO John Seifert – who has been at the agency for 39 years – discusses a wide range of topics with Mumbrella’s Dean Carroll. “I really am a product of the Ogilvy system. I was fortunate enough to have a family friend, who worked for David Ogilvy. She just had an instinct that what I would love and what I would learn from was there in Ogilvy.” [READ MORE »]( News [Federal government launches ABC and SBS efficiency review]( The Turnbull Government has commenced its efficiency review of the ABC and SBS announced in this year’s federal Budget. Led by former Foxtel CEO Peter Tonagh and ACMA head Richard Bean, the review is taking place alongside an inquiry into the broadcasters’ competitive neutrality and is due to report in October 2018. [READ MORE »]( News [Four Corners Investigation and 7:30 boost ABC's TV ratings share]( A Four Corners investigation into enhanced ‘beauty’, Australian Story and ABC 7:30 all achieved more than 600,000 metro viewers last night, pushing ABC’s main channel share ahead of Seven, Ten and SBS. ABC’s most watched program of the night was its news offering, with 785,000 metro viewers. Outside of news, the Four Corners investigation achieved a metro audience of 680,000. Australian Story, 7:30 – which featured an interview with former Australian Prime Minister Tony Abbott – and Media Watch reported metro audiences of 664,000, 653,000 and 623,000 respectively. [READ MORE »]( News [Crownbet rebrands back to original name Beteasy with new campaign]( Online betting agency Crownbet has reverted to its original name, Beateasy, after the Federal Court temporarily banned the betting service from changing its name to Sportingbet. Beteasy originally changed its name to Crownbet in March 2015 and recently had to rename itself again after the business acquired bookmaker William Hill with the agreement that Crownbet would stop using the William Hill brand by October. [READ MORE »]( Opinion [Gourmet advertising is for awards juries, not real people]( Jamie Oliver took gourmet food and made it palatable to the masses – just as John Webster did for advertising. Dave Trott explains. It used to be that there were only two kinds of food: gourmet food and junk food. For gourmet food you had to dress up as if going to the opera. Each course was described in forensic detail. [READ MORE »]( News [Women's Health Awards to be broadcast on Seven]( Women’s Health Women In Sports Awards will be broadcast on Seven for the first time in its eight year history. The event, which will be held on October 17 in Sydney, will celebrate female athletes from grassroots to elite level. [READ MORE »]( News [Mission: Impossible - Fallout brings in another $3.6m over weekend]( For the second week in a row Paramount’s Mission: Impossible – Fallout has topped the weekend box office, earning a gross of $3.6m. Starring Tom Cruise, the action movie managed to beat Mamma Mia!: Here We Go Again which in its fourth week as it brought in $1.6m across 369 screens last weekend. [READ MORE »]( News [The Sphere Agency wins Real estate company Stockdale & Leggo's creative, media and digital accounts]( Real estate company Stockdale & Leggo has appointed The Sphere Agency to handle its marketing including its creative, media and digital accounts. As part of the appointment, The Sphere Agency will handle Stockdale & Leggo’s marketing, internal processes and systems and develop a new communications and brand platform. [READ MORE »]( News [KPMG appoints Steven Daskalakis to lead its management consulting marketing]( Steven Daskalakis has been appointed KPMG’s management consulting division’s head of marketing. Daskalakis was previously in charge of marketing of SAI Global’s risk management and learning services for year having previously been in charge of content marketing at Telstra Global. [READ MORE »]( News [Real Estate company Dexus appoints The Hallway to creative account]( Real Estate investment company Dexus has appointed The Hallway to handle its creative and media account. The Hallway will now be responsible for Dexus’ brand strategy, advertising, marketing, digital and media buying services. [READ MORE »]( News [Sky News denies targeting Victorian minister in WIN campaign]( Sky News owner, the Australian News Channel, has rejected concerns the advertising campaign launched in regional Victoria today is aimed at the state government minister responsible for banning the station across Melbourne’s railway network. The Bendigo Advertiser this morning reported the advertisements for Sky News appearing on regional TV network WIN had appeared only in the newspaper which covers the regional electorate of Victorian transport minister, Jacinta Allen. [READ MORE »]( News [AFL star Dustin Martin returns for second Bonds commercial]( AFL Richmond player Dustin Martin has returned for his second Bonds commercial. Promoting the new Bonds Tech Trunk underwear, the campaign features a woman playing a video game in which Martin is the protagonist. [READ MORE »]( News [Hipages tells Australians to 'change the way you tradie' in new TV ads]( Tradie hire website and app, Hipages, has told Australians to ‘change the way you tradie’ in its latest television commercial. The one minute commercial shows a man falling through the roof, a woman finding an unknown growth on her bathroom wall, friends run out of electricity while watching the rugby and a mother begging for another room while checking Hipages. [READ MORE »]( Sponsored Post If you’re marketing entertainment, from vinyl to VR, don’t miss this key event Whether you work in TV, radio, performance arts, live music, ticketing, video games and more [Mumbrella’s Entertainment Marketing Summit]( is your one-day pass to deep insights from industry leaders and answers to some of the biggest entertainment marketing questions. Speakers from CRA, Twitter, St Jerome’s Laneway Festival and Amplifi are among the first to join the program. [Earlybird tickets are on sale now.]( FYI • [SBS invites pitches for fifth season of Untold Australia]( Jobs [13 new jobs]( MOST DISCUSSED [Sharri Markson wins Kennedy Journalist of the Year prize]( [American Express suspends advertising on Sky News in wake of Blair Cottrell controversy]( [Sky News boss hits back over government ban as advertiser boycott widens]( [Ten sees abysmal Sunday night ratings performance]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](