Great creative becomes more mediocre with each approval layer

4A's, IAB and ANA push for industry-led ban on poor ads | Deutsch L.A., Tile introduce a lost toy panda called Ernie | BBDO creates digital-only push for Fisher-Price Created for {EMAIL} | [Web Version]( [7 channels your competitors are using to grow their business and how to beat them in their game!]( ADVERTISEMENT October 13, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [4A's, IAB and ANA push for industry-led ban on poor ads]( 4A's, IAB and ANA push for industry-led ban on poor ads (Pixabay) The American Association of Advertising Agencies, the Interactive Advertising Bureau and the Association of National Advertisers have written to the Coalition for Better Ads to urge that the industry adopt a self-regulatory framework to stop the use of digital ad formats known to provide a bad consumer experience. The Better Ads Experience Program would eliminate the use of four desktop and eight mobile ad units that coalition research indicates consumers find "annoying, interruptive or obstructive." [The Drum (Scotland)]( (10/12), [MediaPost Communications]( (10/12), [Marketing online (Singapore)]( (10/13), [Ad Age]( (10/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Premion Delivers Premium OTT Advertising Through our direct relationships with leading TV networks and media brands, [Premion simplifies the OTT buying process]( by placing your ads alongside premium long-form (TV shows & movies) on-demand and live streaming content via 100+ top-tier brand-safe networks - in one easy transaction. ADVERTISEMENT [] Creative [] [Deutsch L.A., Tile introduce a lost toy panda called Ernie]( [Deutsch L.A., Tile introduce a lost toy panda called Ernie]( Click to watch video (Tile/YouTube) Deutsch L.A. has created Tile's first-ever brand push, with an emotional anthem spot that follows a lost toy panda's quest to be reunited with his owner. The campaign also includes posters starring the lost panda, a digital video featuring Ernie and his owner teaching consumers about how to use Tile, influencer content, and a children's book titled "Lost & Tile: Ernie's Journey," which will be released for the holidays. [Ad Age]( (10/12), [Adweek]( (10/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [BBDO creates digital-only push for Fisher-Price]( Fisher-Price has invested more than $1 million in a digital push from BBDO, which includes humorous spots of babies playing and learning with the brand's toys while nonchalantly talking like adults. Most of the ads are running on YouTube, and a supporting social campaign includes clips to encourage parents to share the pivotal play moments that capture their baby's personality. [MediaPost Communications]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Great creative becomes more mediocre with each approval layer]( Great creative becomes more mediocre with each approval layer (Pixabay) Agency bureaucracy is stifling creativity, diluting ideas as they pass through the many hands involved in the approval process, writes an industry insider who refers to himself as Millennial Art Director Guy. "Too many ideas are getting torn apart by a long, tedious process of internal approval cycles, and often we lose the best possible expression of an idea because of this," he writes. [Ad Age]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Critical Mass' Brady on his most meaningful work]( Critical Mass' Conor Brady shares the creative work that has meant the most to him during his career, including the "Ford Centennial website" he worked on at Razorfish, which he says transformed him into a "car nut." He also cites work for the UN with agency Critical Mass, saying, "Maybe once or twice in your career, you get to use all the skills you have to really change something, do some good and observe a real impact." [Campaign US (free registration)]( (10/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Publicis taps 3,500 staffers to serve individually targeted ads]( Publicis Groupe has unveiled a platform called Publicis Spine to enable brands to target people on an individual basis, and a new team of 3,500 staffers will be led by former Starcom Global Brand President Lisa Donohue. "This will serve up discrete ads that are appreciated by the consumer," said Publicis Media CEO Steve King. [Ad Age]( (10/11), [Adweek]( (10/11), [The Drum (Scotland)]( (10/11), [MediaPost Communications]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Agencies shifting to audience-based planning]( Marketing plans based on data gathered from vast audiences, or audience-based planning, is displacing long-used plans derived from panels and surveys, writes Yuyu Chen. Ad agencies such as Hearts & Science and Merkle are responding with divisions and platforms devoted to such research which include first-party information, purchased data and more. [Digiday]( (10/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Save the Date: Data Summit 2018]( Save the Date: Data Summit 2018 (4A's) The 4A's Data Summit is a one-day, must-attend event featuring a cross section of high-profile leaders exploring how data will impact planning, creativity, media buying, strategy and talent. February 6, 2018 at Convene -- [32 Old Slip, NYC](. Early registration is [now open](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [A.I. + A Creative Renaissance @CreateTech LA]( A.I. + A Creative Renaissance @CreateTech LA (4A's) Los Angeles: Connect with today's creative technology leaders and see how working with code and data can create inspiring and relevant brand experiences. Catharine Findiesen Hays and Winston Binch will kick off CreateTech with conversation about all the potential A.I. could bring to the creative enterprise and what marketing leaders, creatives and technologists have to look forward to. 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