Upcoming@IAB

[Upcoming @ IAB]( Aug 17, 2018 CONNECT WITH US: Spotlight [Without Ads.txt, 72% of Video Spend is Fraudulent]( A recent test conducted by Google, Guardian US, and MightyHive found that without ads.txt, 72% of video spend is fraudulent. IAB Tech Lab's new ads.txt aggregator is a simple and essential tool designed to provide marketers, agencies, and platforms with frequent updates on publishers' authorized digital sellers (ads.txt files), to be used in campaign targeting that cuts out misrepresented inventory. [Learn More]( [Get It Now]( Tweet this story: --------------------------------------------------------------- [Reality Check: AR and VR are Changing the Media Landscape]( AR and VR usage are on the rise. As a result, and due to the potential of these technologies, many industries are starting to explore AR/VR use cases—including the advertising industry—as a way for marketers to tell engaging stories that create meaningful interactions with consumers. [Read More]( [AR/VR Glossary]( --------------------------------------------------------------- [IAB Mobile Center of Excellence: The Changing Face of Digital for the B2B Marketer]( IAB B2B Committee cordially invites you to attend “The Changing Face of Digital for the B2B Marketer” town hall event. The town hall will feature leading B2B marketer panelists as they discuss: 1) Execution: Account-Based Marketing Best Practices, 2) Measurement: Reporting and attribution and how B2C rules don’t apply 1:1 in B2B, and 3) Privacy : GDPR, California Privacy Ballot Initiative and our new world. Confirmed speakers are from UM, iProspect, LinkedIn, Ziff Davis, dun&bradstreet… and more! It’ll be fun learning throughout with a networking reception to follow. No Press allowed. [Reserve Your Spot]( --------------------------------------------------------------- [IAB Tech Lab Releases OpenMedia Specs, Including OpenRTB 3.0, and Kicks Off Beta Tests]( IAB Tech Lab released OpenRTB 3.0 built on the framework from September, as the second step in its introduction to the ecosystem. New specifications to support OpenRTB have also been made available for public comment -- ads.cert, AdCOM, and the Ad Management API -- all designed to promote healthy growth of the digital advertising programmatic marketplace. Use of the OpenRTB 3.0 tech spec in conjunction with ads.cert, AdCOM, and the Ad Management API will improve security and support new use cases in OpenRTB on both the buy and sell sides, ultimately facilitating a better consumer experience. [Learn More]( --------------------------------------------------------------- [IAB NewFronts West on Oct 9-10]( Hollywood, CA IAB is heading west with a 2-day event in LA – at the epicenter of premium content creation and entertainment. In doing so, IAB NewFronts West establishes a year round content dialogue and opportunity for more digital content creators, advertisers and agencies to connect, share and build new partnerships together. [Read More]( [Request Pass]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Launches Blockchain Pilot Program to Provide Foundation for Standards & Best Practices]( IAB Tech Lab announced its new Blockchain Pilot Program, designed to demonstrate the application and value of blockchain technology for digital advertising. [Read More]( --------------------------------------------------------------- [Network with 100s of Brand Leaders at IAB Direct Brand Summit]( Convene, 117 West 46th Street, NYC IAB Direct Brand Summit is the first and only conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. The conference will encompass main stage sessions and roll-up-your-sleeve workshops focusing on omnichannel retail, content marketing and storytelling, managing media and acquisitions, data and attribution, moving from digital to traditional media, as well as how audio and video play into these brands' marketing mix. With an exciting roster of speakers from both direct and established brands including Brandless, Equinox, Glossier, Hubble, Keeps, Leesa, Le Tote, Mack Weldon, P&G, Peloton, Shopify, SNOWE, Stitch Fix, Tommy John, and more. You'll learn strategies for success in the Direct Brand Economy. [Learn More]( [Request Pass]( Tweet this story: --------------------------------------------------------------- [Digital Video Ad Measurement Guidelines]( The MRC and IAB Tech Lab update to the IAB Digital Video Ad Impression Measurement. These Guidelines represent a subset of measurement guidelines for digital video ads online, specifically, on-line browser or internet activity, mobile (web and application) activity and Over The Top (OTT) activity that involves digital video and audio advertising content. [Read More]( --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight Meet Hubble Co-Founder and Co-CEO Jesse Horwitz at IAB Direct Brand Summit Hear from Hubble Co-Founder and Co-Ceo Jesse Horwitz on what Direct to Consumer brands can teach incumbent brands at the IAB Direct Brand Summit on Oct 30-31, 2018 in NYC. Learn more at [www.directbrandsummit.com](. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email contentstudios@iab.com to receive the form. IAB Headlines [Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txt]( [Here's Why Advertisers Are Thinking about Podcasts Again]( [IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech]( [Google Strengthens Ads.txt Enforcement]( [We've reached critical mass: Advertisers see more options to buy ads only from publishers that have adopted ads.txt]( [Programmatic Reborn: IAB Completely Overhauls OpenRTB Spec]( [Guardian US Test Underlines Need for Advertisers to Enforce Ads.txt]( [Will Blockchain Add Another Ad Tech Tax? IAB Tech Lab Intends To Find Out]( [Streamys To Distribute 6 'Brand' Awards At Inaugural NewFronts West]( [IAB's NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising]( Upcoming IAB Events [IAB Make Mobile Work Webinar: Dynamic Mobile Creative Case Studies]( September 9, 2018 [More Info]( --------------------------------------------------------------- [IAB Leadership Dialogues 2018]( New York, NY | October 1-4, 2018 [More Info]( --------------------------------------------------------------- [IAB NewFronts West 2018]( Hollywood, CA | October 9-10, 2018 [More Info]( --------------------------------------------------------------- [IAB Direct Brand Summit]( New York, NY | October 30-31, 2018 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Programmatic 360: Automation Decoded - New York City]( September 26, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 1-4, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 15-18, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [Vivoom](govivoom.com) - [PubNative](pubnative.net) All companies pending membership committee approval Job Openings [Coordinator, IAB Research & Video Center of Excellence]( [Director, Compliance Programs]( [Executive Assistant]( [Finance Coordinator]( [Manager, Membership Relations (I&R)]( [Manager, Mobile Marketing Center of Excellence]( [Part-Time Database Coordinator]( [Senior Director of Digital Video Research]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic](