The Martin Agency, Geico give viewers options on space captain

Coach, Snapchat launch holiday pins with inserted Snapcodes | Energy BBDO unveils a stark tribute to opioid overdoses | The Martin Agency, Geico give viewers options on space captain Created for {EMAIL} | [Web Version]( December 7, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Coach, Snapchat launch holiday pins with inserted Snapcodes]( [Coach, Snapchat launch holiday pins with inserted Snapcodes]( (Drew Angerer/Getty Images) Coach has teamed with Snapchat to create a limited-edition line of Snapcode-embedded pins that are decorated with holiday mascots from the brand such as unicorns or dinosaurs and outlined by Snapchat's signature ghost. Fans can win pins by playing an in-store or digital quiz, and the product itself unlocks a virtual arcade game. [Adweek]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( 5 Case Studies on Using Technology to Drive Business Learn about finance and back-office leading practices from the experts at Services Performance Insight (SPI), and dig into real-world examples of how best-in-class financial management technology helps companies scale. [Download the SPI & NetSuite report today](. ADVERTISEMENT [] Creative [] [Energy BBDO unveils a stark tribute to opioid overdoses]( [Energy BBDO unveils a stark tribute to opioid overdoses]( (National Safety Council/YouTube) Energy BBDO and m ss ng p eces are raising awareness of America's prescription opioid abuse crisis for the National Safety Council with a spot that features a memorial wall covered in 22,000 pills, each one carved with a face to represent the number of people who died last year from overdoses of prescription opioids. The memorial wall will travel to cities to such as Washington, D.C., Pittsburgh and Atlanta, with a machine adding a new face-carved pill every 24 minutes to represent the rate of US overdoses. [Ad Age]( (12/5), [Adweek]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [The Martin Agency, Geico give viewers options on space captain]( [The Martin Agency, Geico give viewers options on space captain]( (Geico/YouTube) The Martin Agency's latest spot for Geico's "Count On" campaign stars a not-so-heroic space captain who manages to fumble an escape during battle by losing the keys to the spacecraft. The push also includes interactive digital spots where viewers can choose what happens next in the story. [The Drum (Scotland)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Global ad trends: Mobile now the second largest medium Mobile has overtaken desktop internet as the world's second largest advertising medium at 23% of global adspend. Download a sample of WARC's monthly Global Ad Trends report for more mobile insights, media intel, and the latest global adspend forecast. [Get the report.]( ADVERTISEMENT [] Agency Insider [] [DDB's Clark on developing resilience, being a doer]( DDB North America's Wendy Clark talks about how her roaming childhood gave her survival skills, learning about business by being a shift manager at McDonald's as a teenager and starting off in advertising as an agency receptionist. She explains that hard work and a "doer mentality" are necessary components of success, explaining, "You hustle, and that will pull you to your next thing." [Digiday]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [As AR adoption increases, brands must focus on strong integration]( Augmented reality has emerged this year as a way for advertisers to delight consumers and make customer experiences simpler and more intuitive, writes Droga5's Tasha Cronin. However, as brands integrate AR into their communications and customer service offerings, they will have to "ensure that their use of emerging technologies enriches customers' lives or answers a need," she writes. [The Drum (Scotland)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Is Marc Pritchard Fighting The Wrong Battle? P&G's Chief Brand Officer Marc Pritchard is nearing the end of his year-long crusade on fraud, inventory quality, and brand safety. But according to dataxu CEO Mike Baker, Marc might be fighting the wrong battle. [AdExchanger (11/2)]( ADVERTISEMENT . Featured Content Sponsored content from Teads Ads.txt and the Battle Against Fraud]( and publishers are fed up with the lack of trust and transparency, and counterfeit inventory within the advertising industry. In need of a way to detect unauthorized sellers and fake inventory, the IAB has launched a new initiative called Ads.txt. [Read more]( Click [here]( to learn more about Featured Content [] Agency News [] [Sources: WPP, Publicis, Omnicom to up Amazon ad spend by $800M]( Sources: WPP, Publicis, Omnicom to up Amazon ad spend by $800M (Leon Neal/AFP/Getty Images) Omnicom, Publicis and WPP intend to boost their ad investment in Amazon by more than $800 million, multiple agency execs report. Advertisers are increasingly drawn to Amazon as an advertising platform due to its unrivaled audience and data, which enables the company to offer insights into how ads contribute to digital sales and brand awareness, writes Alexandra Bruell. [The Wall Street Journal (tiered subscription model)]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] - [Sources: CCO's departure from Martin Agency due to alleged sexual harassment]( Ad Age (12/6) [] Media & Technology Trends [] [Report: Tracking tech used by 79% of websites]( Report: Tracking tech used by 79% of websites (Frederic J. Brown/AFP/Getty Images) At least 79% of websites use tracking technology to gather data about users' digital behavior, Ghostery reports. Google has the highest website-tracking reach at 60.2% followed by Facebook at 27.1%. [MediaPost Communications]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Be A Creative Leader]( Be A Creative Leader (4A's) A creative leader doesn't just know how to generate great ideas. They know how to build great teams, assess and move meetings and projects forward, and impact relationships in a positive way. In this webinar series, we will provide emerging creatives the tools to actually need to lead. [Register here.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [New Speakers Join the Experts at Data Summit 2018]( New Speakers Join the Experts at Data Summit 2018 (4A's) Come see the ways in which data is fueling an intelligent world at the 4A's Data Summit, taking place on Feb. 6, 2018 at Convene, 32 Old Slip in NYC. New speakers announced, including experts from Wavemaker, Merkle, GroupM, Forrester, Cadreon and TrustX. [Reserve your space today.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Poverty is the stepmother of genius. 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