W+K New York imagines a bleak life for Santa without Duracell

Volkswagen's T-Roc SUV push features fearless baby ram | W+K New York imagines a bleak life for Santa without Duracell | Samsung, Adam&Eve/DDB honor every holiday with a thoughtful concierge Created for {EMAIL} | [Web Version]( ADVERTISEMENT November 28, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Volkswagen's T-Roc SUV push features fearless baby ram]( [Volkswagen's T-Roc SUV push features fearless baby ram]( (Volkswagen/YouTube) Adam & Eve/DDB's TV spot for the worldwide launch of the Volkswagen T-Roc SUV follows a young ram with attitude that refuses to be cowed by anything until it comes face to face with the vehicle. "Born Confident" also includes out-of-home, print, social media and a dedicated site with four additional videos. [Adweek]( (11/27), [Campaign UK (tiered subscription model)]( (11/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( How to Keep the Internet a Trusted Place Fake news is spreading through every crevice of the Internet—and it's threatening the integrity of your brand. [Download this new ebook]( to learn how advertisers can help to rid the Internet of fake news, and generate better business results in the process. ADVERTISEMENT [] Creative [] [W+K New York imagines a bleak life for Santa without Duracell]( [W+K New York imagines a bleak life for Santa without Duracell]( (Duracell/YouTube) Wieden+Kennedy New York's holiday spot for Duracell imagines a world where Santa forgets to include the brand's batteries in children's presents, leading to him losing his job and his sleigh and being left to live in isolation in a trailer with just one reindeer, which then flies away. The ad is supported by social media and Christmas carols on radio. [The Drum (Scotland)]( (11/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Samsung, Adam&Eve/DDB honor every holiday with a thoughtful concierge]( Samsung's 60-second spot from Adam&Eve/DDB features a doorman going out of his way to make the holidays special for everyone in his building, whether they're celebrating Christmas, Diwali, Hanukkah or Chinese New Year. The diligent concierge is rewarded by his tenants with the gift of a Samsung Galaxy Note8. [Adweek]( (11/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [DDB's Reinhard on fixing the agency-client compensation model]( DDB's Keith Reinhard shares his thoughts on agency-client compensation models, advocating a results-based model as opposed to a performance-based one. Reinhard writes about his frustrations with some marketing chiefs who refuse to disclose key business information, explaining that "[w]ithholding knowledge is a classic power gambit and some clients love to exercise that power to keep the agency 'off balance.' " [Ad Age]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Agencies turn their attention to Amazon]( Agencies are recognizing the growing importance of Amazon, with some such as WPP's Marketplace Ignition and Mindshare teaming up to offer a dedicated service to advertisers that encompasses strategy, content, paid search and media on the platform. Rain's Nick Godfrey says Alexa is critical for advertisers to engage with consumers via voice, while Possible's Frank Kochenash says Amazon's importance lies in its "ability to connect audience and advertising action to purchase intent and purchase behavior." [Adweek]( (11/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Featured Content Sponsored content from Teads Ads.txt and the Battle Against Fraud]( and publishers are fed up with the lack of trust and transparency, and counterfeit inventory within the advertising industry. In need of a way to detect unauthorized sellers and fake inventory, the IAB has launched a new initiative called Ads.txt. [Read more]( Click [here]( to learn more about Featured Content [] Agency News [] [Lego taps Initiative for global media]( Lego taps Initiative for global media (Jim Watson/Getty Images) The Lego Group has selected Initiative, owned by IPG Mediabrands, as its global media shop and the agency will work with R/GA on worldwide campaigns to reach digitally-savvy children and parents in "new, innovative ways," said marketing chief Julia Goldin. Lego Systems A/S invested $66.6 million in US measured media last year, Kantar Media reports. [Ad Age]( (11/27), [Adweek]( (11/27), [Campaign US (free registration)]( (11/27), [The Drum (Scotland)]( (11/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Snapchat unveils 2 new ad formats]( Snapchat unveils 2 new ad formats (Lionel Bonaventure/AFP/Getty Images) Snapchat is wooing advertisers with two new ad formats -- long-form Promoted Stories that feature multiple Snaps and are served to everyone in a particular country, and Augmented Reality Trial spots that enable users to play with virtual products overlaid into their real world. BMW is using the AR units to let consumers try out its X2, while HBO used Promoted Stories to tell Black Friday shoppers to avoid the crowds and watch "Game of Thrones" instead. [TechCrunch]( (11/24), [Ad Age]( (11/24), [Campaign US (free registration)]( (11/22), [Marketing Land]( (11/24) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Free Learning: How Agencies Can Harness The Power of People-Based Marketing]( Free Learning: How Agencies Can Harness The Power of People-Based Marketing (4A's) As the people on the front lines, it's up to agencies to guide brands toward success, and that starts with leveraging the people-based marketing tactics that are working. Join LiveRamp in this webinar and learn how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success. Thanks to our sponsor LiveRamp, this session [FREE](! [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [4A's Partner Awards 2018 Call For Entries]( 4A's Partner Awards 2018 Call For Entries (4A's) 4A's Partner Awards: Great Creative Powered By Collaboration. Enter the ad industry's only awards program recognizing great creative partnerships. Winners to be revealed at 4A's Accelerate, taking place April 8 to 10 in Miami. Jury Chair: David Angelo, Founder & Chairman at David&Goliath. Learn more and [enter today](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves. 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