Marketing Day: Twitter’s brand strategy director, Amazon's new perk for Prime members & more

[Marketing Day]( [SMX West 2018]( Featured story [Q&A: Twitter’s Stacy Minero details its new branded-content program, #Fuel]( Oct 26, 2017 by Tim Peterson Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content program. From Marketing Land [Let customers drive email’s cadence]( Oct 26, 2017 by Len Shneyder Don't annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much. [Amazon to give Prime customers free access to paid Alexa skills content]( Oct 26, 2017 by Greg Sterling Company continues to expand Prime benefits; intent to renew about 75 percent. [Survey: Most consumers unaware that paid influencer posts are #ads]( Oct 26, 2017 by Greg Sterling The unanswered question is whether more prominent disclosures would impact influencer-driven sales. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [Protagonist adds action tools to its narrative analytics for brands]( Oct 26, 2017 by Barry Levine Going beyond its previous identification of brand-relevant beliefs, the startup is now offering tools to find associated words, channels and influencers. [PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform]( Oct 26, 2017 by Amy Gesenhues The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more. [Everything you need to know about the IAB ads.txt initiative]( Oct 26, 2017 by Alex Bornyakov If you haven’t yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB’s initiative to fight fraud and how to implement it. [Twitter says it overcounted users for 3 years as its ad revenue shrinks for 4th straight quarter]( Oct 26, 2017 by Tim Peterson Twitter’s Q3 2017 earnings report featured many declines, from total revenue to ad revenue to historical monthly user counts. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](