Marketing Day: ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2

[Marketing Day]( [SMX East 2017]( Featured story [Oculus looks to improve VR app discovery with content-based search]( Oct 12, 2017 by Tim Peterson Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements. From Marketing Land [4 ways to revamp your email creation process]( Oct 12, 2017 by Mary Wallace If your email creation process happens at the pace of a sloth, it's time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience. [Facebook opens up Stories to Pages so that someone will use the feature]( Oct 12, 2017 by Tim Peterson Facebook won’t offer a way for brands to promote their Stories as ads yet, but for now it doesn’t need to. [YouTube location extensions & in-store visits measurement come out of beta]( Oct 12, 2017 by Ginny Marvin The new features are now generally available for TrueView in-stream and bumper ads. [Live from Facebook-owned Oculus’s annual VR conference: Day 2]( Oct 12, 2017 by Tim Peterson Oculus CTO and gaming legend John Carmack takes the stage for today's keynote. [4As, ANA & IAB push self-regulatory digital ads standards program]( Oct 12, 2017 by Ginny Marvin In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience Program', in part to provide a 'safe harbor' from browsers. [The latest social media craze for marketers: Going offline]( Oct 12, 2017 by Blaise Lucey Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline experiences to increase their social audience's engagement. [3 ways to leverage location this holiday season]( Oct 12, 2017 by Michael Della Penna With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help. [Brandwatch adds more content intelligence by buying BuzzSumo]( Oct 12, 2017 by Barry Levine The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are hot. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [IAB Tech Lab issues first software: A universal SDK for viewability]( Oct 12, 2017 by Barry Levine The Open Measurement SDK, and a later API for websites, seeks to create one industry-wide data stream for viewability stats. [How do you hire a marketing technologist?]( Oct 12, 2017 by Ginny Marvin Employers and candidates may not even be speaking the same language in this emerging sector. So how do you stand out and connect with top talent in a competitive market? [Adobe Ad Cloud’s first app lets marketers manage ad campaigns]( Oct 12, 2017 by Barry Levine The company said this is the first ad app that enables campaign management across a range of channels. [Barometric launches a free tool to spot fraudulent web traffic]( Oct 12, 2017 by Barry Levine Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent. [Unbundling the ad server]( Oct 12, 2017 by Victor Wong The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( [Search Engine Land's SMX East, the largest search marketing conference in the East Coast, returns to New York: October 24-26, 2017]( Join us at [SMX East]( for results-driven tactics to improve your SEO and SEM campaigns. If you're obsessed with SEO and SEM, you don't want to miss this opportunity to learn fresh new tactics from the experts. View pass options and [register]( today! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](