AdExchanger News for November 2, 2017

Today's Must Read - Tracking The Fallout From Safari's Tougher Cookie Stance Sponsor Message [Video Ad Technology, Evolved.]( [Better management, delivery & reporting with LKQD.]( [( [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, November 2 Join Us [Industry Preview, January 17-18, 2018, NYC]( - The first speakers have been announced. Agenda updates will be coming soon. --------------------------------------------------------------- Today's Must Read [Tracking The Fallout From Safari's Tougher Cookie Stance]( Tech vendors from retargeting and site analytics are waiting for the months-long upgrade cycle to play out, but also for Apple’s machine learning-based ITP to make decisions about what will or won’t pass muster on Safari, said Dennis Buchheim, IAB senior VP and general manager of the Tech Lab. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Russia Who? Facebook Beats Q3 Earnings, Grows MAUs And DAUs And Doubles Down On Video]( Although a few investors asked questions about how Facebook’s planned investments in tightening security, both human and technological, will impact the bottom line, the majority were far more focused on Facebook’s video efforts and its plans for the Watch tab. [More](. [Congress Puts The Screws To Facebook, Twitter And Google On Russian Interference]( "Given the complexity of what we’ve seen, if anyone tells you they’ve got this all figured out, they’re kidding themselves," said Sen. Richard Burr (R-NC) on Wednesday during a hearing of the Senate Select Committee on Intelligence. "But we can’t afford to kid ourselves about what happened last year and continues to happen today." [More](. [Apple’s Safari Tracking Changes Costs Criteo $1M In Q3, And Could Cost A Minimum Of $20M In Q4]( “What we’ve developed is a privacy-friendly solution, which is reliant on a [non-cookie] identifier that allows the transfer of information between websites and our servers,” said Eric Eichmann, CEO of Criteo. [More](. [With New CRO, Bleacher Report Refines Branded Content Play]( "We are at a moment where there is more money to be spent in video advertising than there are real, legitimate video opportunities. It’s a fragmented, scary world with bad actors, middlemen and people who claim to have figured it out," said Howard Mittman, Bleacher Report's CRO and CMO. [More](. [Lenovo Boots Up A Digital Strategy]( "Sometimes, brands go wrong [by] looking at digital media in very a traditional way, like spending TV media online or taking ads and looking for display space," said David Roman, chief marketing officer at Lenovo. "That’s where people get disappointed." [More](. [Data-Driven Thinking...The World Of Data: Hoarders Vs. Sharers]( Both hoarders and sharers spend a great deal of time collecting proprietary data and pride themselves as having a core competency in great underlining data. But once these companies have great data, they follow very different strategies. [More](. Sponsor Message [Connected TV is on the Rise]( [Download Telaria's CTV analyses and trends from around the world]( [www.telaria.com]( News Round Up TAM Jam Programmatic advertising will make up 83% of US display dollars by 2019, according to an updated programmatic spend forecast from eMarketer. By 2019, more than $45.7 billion will be transacted programmatically. Almost 80% of that spend will flow through private marketplaces and programmatic guaranteed deals as the industry continues to vie with fraud, viewability and transparency issues. For the first time ever, the percentage of programmatic media spent on open exchanges will dip into single digits, but the buying method will be sustained by the continued adoption of header bidding. By 2019, about 80% of programmatic dollars will be spent on mobile and 77% of all US digital video dollars will be transacted programmatically. [More](. Ads.txt.ftw After three months, only 13% of the 10,000 top domains with digital advertising had adopted the IAB’s Ads.txt file, which could prevent some of the most flagrant online ad fraud if widely adopted by publishers. “Even one or two months ago, it was slow going,” IAB senior VP Dennis Buchheim tells Digiday. But since Google announced this month that DoubleClick Bid Manager and then AdSense and DoubleClick Ad Exchange will [filter for the Ads.txt tag](, the adoption rate has surged to almost half. Michael Stoeckel, VP at the Prohaska Consulting Group, says Google should get most of the credit for driving Ads.txt because until it started filtering inventory, “many publishers, though not all, were just playing a waiting game.” [More](. RTweets Twitter offered Russian median network RT 15% of US 2016 election ads for $3 million, reports Alex Kantrowitz at BuzzFeed. Before the emailed pitch, RT had only a 2% share of voice on US political advertising. Of course, since Russia’s meddling became public, Twitter has kept RT-owned profiles from advertising at all on the social media platform. Twitter declined to comment about “private conversations with any advertiser, even a former advertiser,” but Kantrowitz noted that Twitter “did not dispute the email’s validity.” Also of note, CNN had 56% share of voice on US 2016 election advertising, and Fox had 32%. [Read more.]( Trust Busting Google and Facebook captured 99 cents out of every new dollar spent on online advertising this past year, but “neither company has ever faced serious antitrust scrutiny in the U.S.,” writes Yelp public policy VP Luther Lowe in The Wall Street Journal. Congress is likely to set regulatory standards requiring that online political ads disclose the buyer, but Lowe hopes legislators take a broader perspective and deconsolidate the two platforms on the grounds that “the consumer internet has become too concentrated in a few dominant companies, creating easy targets for bad actors.” He would prefer to see Facebook’s social and messaging properties split apart, and Google’s algorithm give equal consideration to independent services and “house products.” [More](. But Wait, There's More! [MRC Finalizes Mobile Measurement Guidelines]( - MediaPost [Analysts, WPP Agree Threat From Consultancies Is ‘Overhyped’]( - Campaign [Factual Launches Engine SDK For App Developers]( - release [Google To Shut Off Airline Booking Tool In Search]( - Bloomberg [Snap Pixel, Snapchat Conversion Tracking, Opens To Buyers]( - Adweek [Centro Adds Connected TV Inventory Via Samba TV]( - release [Not The Bots We Were Looking For]( - NYT [Entercom Settles With Justice Department, Tees Up CBS Radio Merger]( - release [Adform Launches Digital OOH Buying In The US With Hivestack]( - release Sponsor Message [Throtle]( [Data Onboarding and Identity Resolution]( []( Jobs [VP, Product Management]( - Toronto, Canada - Diply [Ad Tech Developer]( - Nashville, TN - Lonely Planet [Account Executive - Influencer Partnerships]( - Los Angeles - Diply [Direct of Business Development]( - Brooklyn - Propel [View All Jobs on AdExchanger’s Job Board >>]( Podcasts [AdExchanger Talks Episode 50:]( RAPP's Marco Scognamiglio [AdExchanger Talks Episode 49:]( Hulu's Doug Fleming [AdExchanger Talks Episode 48:]( SpotX's Mike Shehan [AdExchanger Talks Episode 47:]( Sizmek's Mark Grether [AdExchanger Talks Episode 46:]( Bleacher Report's Dave Finocchio [AdExchanger Talks Episode 45:]( Criteo's Eric Eichmann [AdExchanger Talks Episode 44:]( SafeGraph's Auren Hoffman [AdExchanger Talks Episode 43:]( MoPub's Janae Redmond [AdExchanger Talks Episode 42:]( LiveRamp's Anneka Gupta [AdExchanger Talks Episode 41:]( Eyeo's Till Faida [AdExchanger Talks Episode 40:]( Dun & Bradstreet's Bob Carrigan [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](