Prepare for agency bloodbath | Former media boss hits out at miserable journos | Joining an agency at 60 | 'Violent' Ultra Tune ad banned | 110 new jobs | Google's olive branch | Fremantle gets new CEO

[View Newsletter Online]( [Mumbrella Newsletter]( Don’t be the only PR and comms team missing at CommsCon tomorrow We’re getting ready to welcome a huge audience of PR, social media and communications professionals tomorrow at [Mumbrella’s CommsCon.]( Hundreds of your peers have already confirmed their seats to see leading keynotes from Airbnb and NBN Co, and over 40 speakers from The Iconic, ING, Tourism Australia, Sportsbet, HCF, Ogilvy, One Green Bean, The Monkeys, Red Agency, Sefiani Communications and many more. Now’s the last chance to grab a ticket, [book yours now.]( News [Former Fairfax exec Sean Aylmer labels journalists ‘miserable’ and ‘insecure’, says revenue model is broken]( Fairfax Media’s former editorial director who oversaw the company’s restructure and a series of redundancies has declared the revenue models of Fairfax, News Corp and the free-to-air television networks are broken. Sean Aylmer also characterised journalists as “a miserable bunch” who are “insecure” and admitted any time he made an announcement about the company’s future to the Fairfax newsroom, it would inevitably end up in a rival News Corp publication. [READ MORE »]( News [Google unveils new publishing tools in olive branch to publishers]( Fairfax Media has been named a launch partner in Subscribe with Google, one of the key planks in the Google News Initiative launched overnight. In the search giant’s latest attempt to support publishers and journalism, the GNI will see Google, which earned $US110bn in revenues last year, invest $US300m in media projects over the next three years along with projects to “promote journalism in a digital age.” [READ MORE »]( News [Mumbrella's Finance Marketing Summit returns with Latitude Financial, CGU, Greater Bank, Zuper and Yell Creative]( The brands responsible for enticing Hollywood A-listers Alec {NAME} and Jerry Seinfeld to be the face of their advertising campaigns will feature at the Mumbrella Finance Marketing Summit in July. Latitude Financial’s CMO, Caroline Ruddick, and Greater Bank head of marketing and customer experience, Matthew Hingston, will each present a session outlining their campaigns and how they aligned with commercial objectives. [READ MORE »]( Opinion [No country for old men: Joining a digital agency at 60]( After moving back to Australia following three decades in agencies overseas, Iain White realised he didn’t want to be relegated to the world of consulting. Adland was calling, but it looked very different from the place he’d started at all those years ago. An old adman joins the digital world. 100 days in and he’s still there. And enjoying it. What? Who? Why? How? Where? [READ MORE »]( News [Ultra Tune's Jean Claude Van Dame ad banned for depiction of violence towards women]( The ad watchdog has upheld a complaint about Ultra Tune’s ‘menacing’ and ‘violent’ ad starring Jean-Claude Van Damme. The Advertising Standards Community Panel said the happy resolution at the end of the ad was not enough to mitigate the earlier violence, and also weighed up the impact of the ad at a time when community concerns about gang violence in Melbourne is escalating. [READ MORE »]( Opinion [Prepare for the agency bloodbath as digital advertising matures]( As Google and Apple introduce their individual ad blocking measures, Simon Larcey considers how agencies have the most to lose during ad tech’s Armageddon. Armageddon is coming – I assure you. The way advertising is bought and delivered is about to change. In the last six months, both Google and Apple have introduced measures across their browsers to block advertising. Leading programmatic vendors have moved towards a first-price auction model as opposed to the second-price system. [READ MORE »]( News [Fremantle Media appoints Chris Oliver-Taylor as CEO]( Production company Fremantle Media has announced Chris Oliver-Taylor, currently managing director of NBC Universal-owned Matchbox Pictures, will replace Ian Hogg as CEO of Fremantle Media Australia later this year. Hogg announced his departure in January, and is yet to reveal his next move. [READ MORE »]( News [SMH and The Age take digital ratings hit following Nielsen withdrawal]( The impact of Fairfax Media’s decision to withdraw from Nielsen’s digital content ratings (DCR) has been felt by its online mastheads, with sessions per person and time spent on site noticeably declining for The Sydney Morning Herald and The Age in February. Although the SMH’s unique audience remained relatively stable – an audience of 3.913m compared to 3.910m in January – sessions per person reduced from 12 to seven, and time spent on site fell from one hour, nine minutes and 43 seconds to 43 minutes and 30 seconds. [READ MORE »]( News [Koala uses 'Want longer lasting sex?' billboards to promote mattresses]( Mattress brand Koala has created a new out-of-home ad asking passers by if they “want longer lasting sleep?” The ad, created by the brand’s in-house marketing team, is based on the long-running ’90s nasal spray advertisement that promised longer lasting sex. [READ MORE »]( News [Controversial dinner party hands Nine's Married at First Sight its biggest audience ever]( One of the most controversial dinner parties in Nine’s Married at First Sight history resonated with audiences across Australia last night, with the show swelling to 1.623m, its highest audience ever. The program – which revealed two couples had found new partners since the final ceremonies – not only trumped Seven’s My Kitchen Rules by more than 600,000 viewers, but in its key advertising demographic – the 25-54s – attracted 887,000.  In the 18-49s, the show averaged 850,000 viewers. [READ MORE »]( News [Thinkerbell wins Our Watch creative account]( Creative agency Thinkerbell has been awarded the Our Watch creative account following a pitch process. Our Watch aims to drive nationwide change in the culture, behaviours and power imbalances which lead to violence against women and children. [READ MORE »]( News ['Imagine a world where you only hear from men': Deloitte promotes diversity in campaign via Y&R Sydney]( Celebrating diversity and the importance of inclusion are the themes of Y&R Sydney’s campaign for Deloitte Australia featuring staff members and Melbourne community performance group ‘THE CHO!R’. The launch video showcases how disjointed organisations, communities and businesses would be if certain groups didn’t have a voice. [READ MORE »]( News [Adroll reverses Sydney wind down with new hires]( Four months after largely winding up its Australian operations, advertising retargeting platform Adroll has started hiring for its Sydney office. The two small business focused roles at Adroll’s Sydney office – for an account manager and a salesperson – have been advertised after incoming company president Scott Grifis announced a focus on emerging companies. [READ MORE »]( Opinion [The Makana Swim fiasco is a reminder to pay attention to your T&Cs]( As Aussie swimwear business Makana Swim sinks back into obscurity after it encouraged a 16-year-old competition winner to post bikini pictures online, Suki Harrison considers where the brand went wrong. In the fast-paced online world, where giveaways and ‘just click now’ deals abound, it’s easy to get carried away with a great idea. When everyone’s doing it, how hard can it be? Well actually, very hard. Just ask Makana Swim. [READ MORE »]( News [Adobe appoints Alvaro Del Pozo to lead marketing in Asia Pacific]( Adobe’s local marketing efforts will be led by Alvaro Del Pozo as he takes on the vice president marketing role. Del Pozo takes over from Marta DeBellis who has returned to the United States to head up enterprise campaign and partner marketing worldwide, following a two-year secondment to APAC. [READ MORE »]( News [Court finds Heinz guilty of making misleading health claims]( Heinz Company Australia has been found guilty by the Federal Court of making misleading health claims on its Little Kids Shredz product packaging. In its marketing, Heinz promoted its Little Kids Shredz products as being healthy and “nutritious” for children. [READ MORE »]( Opinion [Australian brands have gone political, but it's time to step outside the 'Zone of Acceptability']( While brands taking a political stance might seem like an authentic way to connect to their customers, when everyone starts to do it, the ‘progressive’ moniker starts to lose its sheen. The solution? Take things a step outside the ‘Zone of Acceptability’, writes DPR&Co founder Richard Ralphsmith. [READ MORE »]( News [That's Life deputy editor Stacey Hicks to take helm of Girlfriend]( Deputy editor of That’s Life Stacey Hicks has been appointed content director and editor of Girlfriend. In a reversal of roles, Hicks replaces Tamara Davis, who will join the InStyle team as deputy editor. [READ MORE »]( Opinion [The digital standard is changing for the better elsewhere – when will it here?]( Overseas digital ad markets have moved forward in ways we haven’t as yet. So what’s next for Australia? Vicki Lyon poses the question. In October last year, the UK ad tech market launched its Gold Standard pledge. Driven by the IAB, the pledge shows a unified commitment to improving digital advertising and reducing risks for clients. [READ MORE »]( Opinion [Adland needs to stop stereotyping generations]( Not all millennials have a staple diet of avocado and goji berries. Not all baby boomers are technological luddites. Here, Amanda Taylor unpicks the stereotypes adland has convinced itself are true, and offers a more productive way to approach generational marketing. [READ MORE »]( News [TransferWise employs Betoota Advocate to push its international transfer service]( Currency exchange service TransferWise has enlisted The Betoota Advocate in its ‘Win It Back’ campaign highlighting the financial traps of sending money overseas. In the video, The Betoota Advocate’s Clancy Overell and Errol Parker discuss how expensive and slow international money transfers are as they set up a bureau in London. [READ MORE »]( News [Cox Inall Communications retains Sydney Royal Easter Show PR account]( Cox Inall Communications has won the Sydney Royal Easter Show PR account for the 21st time. According to Cox Inall Communications, its relationship with the Sydney Royal Easter Show is the longest standing client-agency relationship in the country, having first won the account in 1997. [READ MORE »]( News [Agent99 PR adds Tribe Breweries, Kohab and CityYield to portfolio]( Public relations and communications agency Agent99 has added three new clients to its portfolio: Tribe Breweries, digital property platform Kohab and international real estate agency CityYield. The PR agency has been tasked with launching Tribe’s rebrand as well as developing and executing a social media plan, creating content for the new website, and releasing growth announcements. [READ MORE »]( News [Third Hemisphere opens investor relations arm]( Technology and financial services public relations firm Third Hemisphere has partnered with Intelligent IR to launch an investor relations arm. The partnership will enable Third Hemisphere to offer investor relations and PR that will improve brand exposure and credibility for its clients. [READ MORE »]( Sponsored Post Have you checked out the latest Mumbrella360 sessions? [Mumbrella360]( session announcements have been rolling out weekly for the Sydney event, taking place June 12-14. International keynotes, a panel featuring some of the most recognisable women in radio and TV, sessions featuring marketing professionals who are in the top of their fields and many more are already online. Check out the [latest sessions online]( and grab yourself $600 savings on tickets to Australia’s biggest media and marketing event, only until April 11. 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