Upcoming@IAB

[Upcoming @ IAB]( April 13, 2018 CONNECT WITH US: Spotlight [IAB Video Symposium: Full Agenda Just Released!]( May 7 • NYC IAB Video Symposium returns on May 7th in NYC, and will bring together thought leaders to discuss new ways of direct-to-consumer engagement with sight, sound, and motion, in addition to strategies for creating and monetizing video designed for increasingly mobile, moment-to-moment consumers. [Register Now]( Tweet this story: --------------------------------------------------------------- [Women Visionaries: Female Founders & Brilliant Bosses]( May 8 • NYC Join women digital leaders Jessica Bennett, Gender Editor, The New York Times; Kerry Bianchi, President and Chief Executive Officer, Visto; Ann Blinkhorn, Founder and CEO, Blinkhorn, L.L.C.; Bonita Coleman Stewart, Vice President, Global Partnerships, Google; Lynda Clarizio, Former President, U.S. Media, Nielsen; Nisha Dua, Partner, BBG Ventures; Jordana Kier, Co-Founder, & Co-CEO, Lola; Danielle Lee, Global Vice President, Partner Solutions Spotify; Susan Lyne, President & Founding Partner, BBG Ventures; Nada Stirratt, Vice President, Global Marketing Solutions, North America, Facebook; Rachel Tipograph, Founder & CEO, MikMak, and more, in this not-to-be missed, first-time event. IAB is convening top leaders in tech, media, and marketing to share great lessons in leadership and real-world takeaways to advance women’s trajectories, and the workplace at large. This one-day conference will offer dynamic leader-to-leader management conversation. Female founders, brilliant bosses and other mavericks will share workplace wisdom and industry insights. [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Releases Open Measurement Software Development Kit For Market Adoption & Launches Compliance Program To Facilitate Its Proper Use]( The IAB Technology Lab released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various measurement provider SDKs and systems previously required. Market adoption of the OM SDK will support scaling in-app measurement, increase confidence and flexibility for buyers, and consolidate fragmented inventory. [Read More]( Tweet this story: --------------------------------------------------------------- [Introducing IAB Cross-Platform Video Training]( A key industry issue raised at last year’s IAB summit session on Cross-Platform Planning was the fundamental lack of digital video knowledge among cross-media planners, buyers, and creative teams. A limited understanding means planners and buyers are not fully equipped to take advantage of the dynamic capabilities of digital video. With 56% of U.S. adults now owning a streaming enabled TV (a 56% rise from 2015)*, this skill set is more crucial than ever. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB/4A’s Standard Addendum for Digital Video Advertising in TV Long Form Video]( IAB and 4A’s have released the final version of the Standard Addendum for Digital Video Advertising in TV Long Form Video (“LFV Addendum”). This Addendum amends and supplements the standard internet advertising terms and conditions V3.0, last modified in 2009. The LFV Addendum is intended to be voluntarily used by buyers and sellers as a starting point to address the technical and business issues specific to advertising within long-form digital video. [Learn More & Download the LFV Addendum]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Releases 'Guidelines for Identifier for Advertising (IFA) on OTT Platforms' for Public Comment]( The IAB Technology Laboratory released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). Available for public comment through May 3, 2018, the technical guidelines provide instructions on best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, and other OTT systems. [Read More]( Tweet this story: --------------------------------------------------------------- [The Pursuit of a Holistic View of Consumers]( A single consumer ID is often referred to as the “holy grail” of digital marketing, and for a good reason: everything hinges on identity. From determining which individuals to message, to enabling delivery, and ultimately attribution, if marketers are unable to identify their most valuable consumers—and to do so accurately over time—then the rest of their efforts will undoubtedly suffer. Organizations that understand customers the best will win out. Download: ["Five Questions to Evaluate Your Customer Identity Providers](” [Read More]( Tweet this story: --------------------------------------------------------------- [Demystifying Identifiers and Understanding their Critical Roles in Advertising]( “Identity” is a term that gets used a lot in digital advertising, usually in the context of identifying and targeting consumers. At the IAB Tech Lab, we look at identity in a broader context, covering consumers, creative assets, and the businesses involved in the supply chain. Understanding each of these identities is driven by a variety of objectives that we will cover later, but in all cases, the end goal is to enable systems in the advertising supply chain to recognize entities and enable a number of processes to operate effectively. The corresponding identifiers are the core building blocks that help fight fraud, improve brand safety, deliver a better experience to consumers, and support measurement and attribution. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Europe Releases GDPR Transparency & Consent Framework for Public Comment]( IAB Europe released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework ”) for public comment, with IAB Tech Lab now responsible for technical governance. First announced in November 2017, the Framework is a cross-industry effort to help publishers, technology vendors, and advertisers meet the transparency and user choice requirements (including consent) of the GDPR before the regulation comes into effect on May 25 this year. The Framework is a non-commercial, open source initiative. The final version is scheduled for release mid-April, after continued consultation with publishers, advertisers, and other important industry participants. [Read More]( Tweet this story: --------------------------------------------------------------- [Making Stories Matter: Why Brands Must Create Content Not Ads]( All brands must prioritize mission-driven storytelling that gives their audience value and portrays the brand as relevant, responsible, and caring. Brands are now selling the experience they offer as much, if not more, than their products or services. As you will see, this fundamentally changes a brand’s approach to marketing. [Read More]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight Highlights from the 2017 Digital Content NewFronts NewFronts return to NYC from April 30 - May 4, 2018. [View the schedule]( IAB Headlines [Can Blockchain Give Consumers More Control Over How They View Ads]( [Programmatic, branding, and what companies are missing: An interview with IAB’s Patrick Dolan]( [What Will a Direct-Brand Future Mean For TV Advertising?]( [Data-enriched value' key for brands]( [Brands Need To Turn Over A New Leaf At The NewFronts]( [ESPN Signs Up to Make Presentation During NewFronts]( [ESPN says SportsCenter's success on Snapchat is proving that the brand doesn't have any issues with millennials or Gen Z]( [Hulu has started to address advertisers’ inventory frustrations]( [The Limits Of Ads.txt As A Fraud-Fighting Tool]( [Ads.txt Exceeds 50% Of Top 5,000 Programmatic Sites]( [What's On Your Ads.txt 2.0 Wish List?]( [Ads.txt Adoption Continues Its Steady Growth]( Upcoming IAB Events [Digital Content NewFronts 2018]( April 30 - May 04, 2018 [More Info]( --------------------------------------------------------------- [IAB Video Symposium 2018]( May 07, 2018 [More Info]( --------------------------------------------------------------- [IAB Women Visionaries]( May 08, 2018 [More Info]( --------------------------------------------------------------- Data Demystified May 9, 2018 [More Info]( --------------------------------------------------------------- Learning & Development [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( April 16 - April 19, 2018 [More Info]( --------------------------------------------------------------- Cross Platform Video Training April 23, 2018 More Info --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course - 5/09/18]( May 9, 2018 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded 05/16/18 - San Francisco]( May 16, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.09.18 - 7.12.18]( June 9- June 12, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.23.18 - 7.26.18]( June 23- June 26, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [Mobile Committee Meeting]( April 16, 2018 [More Info]( --------------------------------------------------------------- [Date Change: Advanced TV Committee Meeting]( April 18, 2018 [More Info]( --------------------------------------------------------------- [Benchmarks and Activation Committee Meeting]( April 26, 2018 [More Info]( --------------------------------------------------------------- [Identity and Audience Data Committee Meeting]( May 18, 2018 [More Info]( --------------------------------------------------------------- New Members Startup Members - [AppSamurai]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Director, Video Center of Excellence]( [Intern, Learning & Development]( [Intern, Certification Operations]( [Intern, Learning & Certification]( [Intern, Marketing]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](