SearchCap: Google & Walmart, Yandex’s Korolyov & Local SEO

[Search Cap]( [Search Engine Land]( [SMX East 2017]( [4 local SEO tips for restaurants]( Aug 23, 2017 by Dave Davies While general SEO wisdom is applicable if you're running a restaurant website, contributor Dave Davies digs into the details of the options available especially for this business category. From Search Engine Land [With so many choices, which SEO tool is right for you?]( Aug 23, 2017 by Digital Marketing Depot MarTech Today's "Enterprise SEO Platforms: A Marketer’s Guide" compares 13 vendors to help you decide. [Walmart offering voice shopping via Google Assistant and Home]( Aug 23, 2017 by Greg Sterling Google is also making its Express delivery service free with purchase minimums. [Yandex upgrades search algorithm to better understand user searches]( Aug 23, 2017 by Barry Schwartz Yandex updates their version of RankBrain from Palekh to Korolyov, which is now able to analyze the full page of content versus just the headline. From Marketing Land [10 tips for choosing the perfect domain]( Aug 23, 2017 by Ryan Shelley When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down. [Load time, static site generators & SEO: How we lowered our own site’s load time by 74%]( Aug 23, 2017 by Chris Liversidge Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains. [Join the marketing technology community at MarTech. Beta rates expire this Saturday!]( Aug 23, 2017 by Marketing Land Join the marketing technology community at MarTech, October 2–4 in Boston. You’ll be able to choose from more than 40 sessions featuring 50 speakers from brands and agencies braving the intersection of marketing, technology and management. See the agenda. [Facebook adds publishers’ logos to links in search results, trending lists]( Aug 23, 2017 by Tim Peterson Facebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: people’s news feeds. [IAB releases its first ‘Podcast Playbook’ guide for marketers]( Aug 23, 2017 by Barry Levine The new publication is the latest effort by IAB to make podcast advertising part of mainstream marketing. [Why freelance marketing work could be damaging your personal brand]( Aug 23, 2017 by Matt Umbro While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues. [Google announces AMP speed and viewability enhancements for ads]( Aug 23, 2017 by Michelle Robbins Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates. Search News From Around The Web Local & Maps [Google Posts: How to Use Google's New Feature for Local SEO](, purevisibility.com [Google Adds Hotel Price Slider to Local Finder](, Sergey Alakov [Google Local Panel Showing "Recently Opened" Label](, Search Engine Roundtable [Google Local Results Testing Extracting Some Reviews](, Search Engine Roundtable [Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine](, Street Fight SEO [How to Perform a Basic Local Business Competitive Audit](, Moz [Ask Yoast case study: SEO for local businesses](, Yoast [Google Confirms More Data Coming To Google Search Console Soon](, Search Engine Roundtable [Google Says Things Looking Good For Mobile First Index](, Search Engine Roundtable [Google's John Mueller Teases New Feature & Deletes Tweet](, Search Engine Roundtable [Https and SEO: The risks of making the switch from http.](, Marie Haynes [The Technical Guide to Common Magento SEO Issues](, Search Engine Journal SEM / Paid Search [PPC Ad Testing: Discovering what to test and how to do it - Brad Geddes's Theories on Marketing](, Brad Geddes [Universal App Campaigns: Steer Performance with Goals](, Inside AdWords Search Marketing [Real World Examples of Search Intent Optimization](, Stoney deGeyter [SEO Trends 2017 - A MidSummer Review](, State of Digital [Step-by-Step Guide to Performing a Content Audit](, cognitiveseo.com [Search Engine Land's SMX East, the largest search marketing conference in the East Coast, returns to New York: October 24-26, 2017]( Join us at [SMX East]( for results-driven tactics to improve your SEO and SEM campaigns. 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