AdExchanger News for October 25, 2017

Today's Must Read - IPG Reports Soft Q3 As Clients Move Away From AOR Relationships Sponsor Message [Don’t lose your head]( [Keep ahead this season with Oracle Holiday Audiences]( [blogs.oracle.com/oracledatacloud]( [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, October 25 Join Us [Today and Tomorrow: PROGRAMMATIC I/O New York, October 25-26]( - Doors open at 8 am, program starts at 9 am. --------------------------------------------------------------- Today's Must Read [IPG Reports Soft Q3 As Clients Move Away From AOR Relationships]( "During the third quarter, several of our largest clients continued to defer or cancel project spending, which particularly weighed on the growth of our digital and marketing services disciplines," CEO Michael Roth said on the company’s third-quarter earnings call. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [John Roland Is Out As CEO Of Extreme Reach]( "John Roland has announced that he is stepping down as the CEO of Extreme Reach," the company's statement said. "While assisting with the transition over the next few months, he will move away from day-to-day management." [More](. [Connatix Raises $15M Series A To Help Publishers Navigate The New Video Ecosystem]( Connatix will use the funding for product development, to beef up sales and marketing and to fuel US expansion. After it penetrates the US market, Connatix hopes to expand into Europe, said CEO David Kashak. [More](. [Video Creation Platform Wibbitz Snaps Up $20 Million In Series C Funding]( Most of the more than 400 publishers using Wibbitz – including Weather Channel, Reuters and Time Inc. – use it to quickly create short, time-sensitive videos like sports game recaps or breaking news. [More](. [Data-Driven Thinking...Industry Standards To Fight Fraud Might Be A Double-Edged Sword]( More than just developing "proprietary methodologies" – a term heard all too often that actually discourages sharing – we should actively facilitate open dialogue between all players, sharing what we’ve learned. [More](. Sponsor Message [Samba TV Audience Platform]( [Essential TV Insights for Addressable, Measurable Audiences]( []( News Round Up Bird’s-Eye View Twitter is in the early stages of a Media Rating Council audit of its measurement metrics, following in the footsteps of[Facebook]( and [Google](. A “pre-assessment” phase this quarter will allow independent CPA auditors to review Twitter’s compliance. A full-blown audit will follow, with a deep dive into Twitter’s third-party measurement API connections and its self-reporting on metrics like viewable video impressions, tweet sessions and video sessions. Twitter defines a video view as 50% of pixels being in view for at least three seconds, which is one second longer than the industry standard.[More at Broadcasting & Cable](. With Twitter teed up, which platform will be next? In a previous interview, George Ivie, CEO and executive director of the MRC, told AdExchanger the council is “in discussions” with Snapchat, Pinterest, Amazon, LinkedIn and Foursquare. Moar Transparency In other Twitter news, the company is trying to get out in front on the political ad transparency issue that’s roiling DC and Silicon Valley. Ahead of its congressional testimony next week, Twitter has signaled plans for an “Advertising Transparency Center,” which will “offer everyone visibility into who is advertising on Twitter, details behind those ads, and tools to share your feedback with us,” according to a blog post. Additionally, Twitter will give political ads a special label and will require “electioneering advertisers identify their campaigns as such.” [Read on.]( Tricks Of The Trades The IAB published a note hailing its new “IAB Gold Standard,” a brand-safety and fraud standard supported by the IAB, IAB UK and the Coalition for Better Ads. [Read the release](. The IAB is “confident that a similar model, in combination with guidance and programs established by the U.S. Media Rating Council (MRC) and Trustworthy Accountability Group (TAG), will soon enable new uniform brand safety guidelines worldwide.” Though it was a mere fortnight ago that the IAB, 4As and ANA pressured the Coalition for Better Ads to revise its own framework. [Read that letter.]( The problem seems to be that various industry stakeholders have no problem coming to the table and agreeing on shared concerns (“ad fraud is bad”), but struggle on the nitty-gritty details because cross-industry incentives aren’t actually aligned. Persado Purse StringsUnlike large marketing clouds that fuse artificial intelligence into a bunch of different applications, Persado claims it has “purpose-built” AI. The company just closed up to $30 million in debt financing from Silicon Valley Bank, pitching its ability to personalize marketing campaign copy to brands via a self-serve platform. Persado, which has raised $66 million, is close to profitability and now works with 300 brands, with 80% of its business coming from North America. “Our goal is to surface AI-generated language that creates the most engagement with any audience segment or individual,” says CEO Alex Vratskides. [Read the release](. But Wait, There's More! [Analysis: McCain-Backed Ad Transparency Bill]( - BI [Google Expands Online-To-Offline Features]( - Search Engine Land [Russia’s Favored News Outlet Is An Online Giant. YouTube Helped.]( - NYT [Rubicon Project Closed Beta On Open-Source, Server-Side Header Bidding]( - release [Neustar, J.D. Power Partner For Data Tracking]( - MediaPost [Adblock Plus Owner Eyeo Launches Flattr Content Payment Product]( - release [Mobile Has Largely Displaced Other Channels For Email Use]( - eMarketer [Why Political Ads On Facebook Will Still Slip By Human Reviewers]( - Digiday You're Hired! [Ford Names New Global CMO In Management Overhaul]( - AdAge [Hulu’s CEO Is Going To Run Sony And A Fox Exec Will Run Hulu]( - Recode [Omnicom Hires Top Talent Away From WPP For AT&T Division]( - Adweek [Matthew Leger Joins Eyeota As US Director, Agency Sales]( - release Sponsor Message [Download Now: The Future of TV]( [A Blueprint for Data Driven Media Sales]( [( Jobs [Account Executive - Influencer Partnerships]( - Los Angeles - Diply [Ad Operations Manager]( - Palo Alto - Issuu ApS [Direct of Business Development]( - Brooklyn - Propel [UX Lead]( - NYC - Publicis Media [Director, Programmatic Sales]( - NYC - Diply USA [Sales Director]( - NYC - VertaMedia [View All Jobs on AdExchanger’s Job Board >>]( Podcasts [AdExchanger Talks Episode 48:]( SpotX's Mike Shehan [AdExchanger Talks Episode 47:]( Sizmek's Mark Grether [AdExchanger Talks Episode 46:]( Bleacher Report's Dave Finocchio [AdExchanger Talks Episode 45:]( Criteo's Eric Eichmann [AdExchanger Talks Episode 44:]( SafeGraph's Auren Hoffman [AdExchanger Talks Episode 43:]( MoPub's Janae Redmond [AdExchanger Talks Episode 42:]( LiveRamp's Anneka Gupta [AdExchanger Talks Episode 41:]( Eyeo's Till Faida [AdExchanger Talks Episode 40:]( Dun & Bradstreet's Bob Carrigan [AdExchanger Talks Episode 39:]( Condé Nast's Evan Adlman [AdExchanger Talks Episode 38:]( The Weather Co.'s Jeremy Hlavacek [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](