Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

[Marketing Day]( Featured story [5 ways to hack a higher marketing ROI]( Jul 30, 2018 by Rex Briggs Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. From Marketing Land [IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech]( Jul 30, 2018 by Barry Levine The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. [Why AI for PR may be different than AI for marketing]( Jul 30, 2018 by Barry Levine A PR exec sees an essential difference that will keep humans in the game. [7 easy ways to multiply your conversions]( Jul 30, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. [Prediction About Data Usage Post-GDPR]( Jul 30, 2018 by Rob Rasko Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned. [How to use SEO for big ROI during back-to-school and other sales events]( Jul 30, 2018 by Karen Bone Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [6 steps for achieving breakthrough demand gen: How better data supports more effective outcomes]( Jul 30, 2018 by John Steinert Contributor John Steinert explains how to keep off the low-quality high-volume treadmill. [Cedato unveils ‘contextual lookalike targeting’ for programmatic video]( Jul 30, 2018 by Robin Kurzer The company says it’s the first to offer data-based contextual advertising for video that meets clients’ KPIs. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( [SMX East returns to NYC, better than ever: October 24-25, 2018]( Search Engine Land’s [SMX East]( is coming to the Big Apple October 24-25. You’ll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. [View rates and register today](! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](