Google, Lexus and more tap experiential marketing

Doner, PopSugar raise melanoma awareness | Google, Lexus and more tap experiential marketing | #RevolveSummer creates an Instagram-worthy vacation Created for {EMAIL} | [Web Version]( ADVERTISEMENT August 29, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Doner, PopSugar raise melanoma awareness]( [Doner, PopSugar raise melanoma awareness]( (Doner/YouTube) Doner's new campaign for Melanoma Know More and PopSugar features periods at the end of every sentence in health and wellness articles on the site that, when scrolled over, reveal advice on how to spot skin cancer and reminders to get checked. "Get checked. Period." is running on PopSugar until the end of September, and Doner has offered the period hacking technology to other media sites and brands in an effort to boost awareness. [The Drum (Scotland)]( (8/28), [Ad Age (tiered subscription model)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( The New Agency Model: Specialize + Partner The agency landscape has changed dramatically and made life more difficult for agencies. To compete, agencies should focus on core strengths, and work closely with first-rate, trusted partners. In this ebook we provide real-world advice for building successful partnerships. [Download now!]( ADVERTISEMENT [] Creative [] [Google, Lexus and more tap experiential marketing]( As consumers demand more fulfilling engagements, brands are using experiential marketing techniques to connect with fans. Examples include Google and Coca-Cola's partnership to send a free Coke across the world, and Lexus' Facebook contest that allowed fans to play a real-life video game with a Formula One racer. [WebProNews (Lexington, Ky.)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [#RevolveSummer creates an Instagram-worthy vacation]( #RevolveSummer creates an Instagram-worthy vacation (Pixabay) With over 75 fashion bloggers and influencers, Revolve used a two-week activation called #RevolveSummer for an experiential event in partnership with the Bermuda Tourism Board. The event was packed with Instagrammable moments and allowed the influencers to broadcast almost the entire experience live to millions of followers. [BizBash]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Collaboration in the Age of Agile Marketing September 18 - 2pm ET/ 11am PT Join Vice President & Service Director of Nemertes Research, Irwin Lazar for a webinar presented by Slack examining the factors driving adoption of agile marketing and how organizations can achieve success in their efforts by aligning collaboration tools with marketing applications. [Register now!]( ADVERTISEMENT [] Agency Insider [] [Ad revenue grows for cable, broadcast news]( Advertising revenue for TV news shows broadcast on NBC, ABC and CBS increased 8% in July, while ad revenue for news shows on the five major cable news networks -- CNBC, Fox News, MSNBC, HLN and CNN -- rose 18%, per Standard Media Index. MSNBC experienced the highest ad revenue growth at 44% compared with July 2017. [MediaPost Communications]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Voice's true potential lies in brand integration]( Voice's true potential lies in brand integration (Pixabay) Search is being touted as the biggest marketing voice opportunity, but most consumers use voice to perform actions or give commands, not to purchase items, writes Brett Elliott. Integrating a product or service instead into voice-activated devices is the best way to provide useful experiences for users, Elliott writes. [SmartBrief/Marketing]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( The Future of Omnichannel Advertising Joanna O'Connell, VP and Principal Analyst at Forrester Research, and Douglas Liles, Senior Agency Product Manager at NetSuite, lead a discussion about the trends in the advertising and media industry — like the rise of boutique agencies and the impact of programmatic advertising. [Watch Now!]( ADVERTISEMENT . 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See why personalization really matters and how a complete view helps you engage customers in the right way with the eBook: "Effective Personalization in a Real-Time World." [Download Now!]( Source: Forrester's North American Consumer Technographics Brand Compass Survey, Q3 '15 ADVERTISEMENT [] Media & Technology Trends [] [Podcasts see rising subscribers, revenue]( Podcasts see rising subscribers, revenue (Pixabay) US households with podcast listeners who describe themselves as "avid" fans grew from 13 million in 2016 to 16 million last year, per Nielsen Fanlinks, and podcast revenues surpassed $314 million in 2017, up 86% from 2016, per the Interactive Advertising Bureau. "[A]t IAB we see digital audio exploding in popularity with expanded listening options like smart speakers, connected cars, and smartphones that make listening to our favorite content a constant in our lives," said the IAB's Anna Bager. [MarTech Today]( (8/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( RESEARCH: Increase Marketing Effectiveness with Location Data 85% of marketers see growth in their customer base when using location data, according to Factual’s 2018 Location Based Marketing Report. Discover how companies are using location data to improve marketing effectiveness. [Download the free report!]( ADVERTISEMENT [] Association News [] Free Workplace Enlightenment™ Certification info session Free Workplace Enlightenment™ Certification info session The 4A's Workplace Enlightenment™ Certification program (WEC) is aimed at improving the access, representation, advancement and workplace conditions for marginalized, underrepresented groups and providing cross-cultural and cross-identity education. Join the upcoming info session Sept. 6 at 2 p.m. EST for more details about the program. 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