Upcoming@IAB

[Upcoming @ IAB]( June 08, 2018 CONNECT WITH US: Spotlight [Women Visionaries: You Heard it Here]( Check out these inspirational moments from the IAB Women Visionaries conference. Let's continue to share lessons in leadership and real-world takeaways to advance women’s trajectories and the workplace at large. [Download]( [Request Hard Copy]( --------------------------------------------------------------- [IAB Tech Lab Seeking Feedback for Mobile App Support for Ads.txt]( The IAB Technology Laboratory released “Mobile App Support for Ads.txt.” Building on the existing ads.txt, this guidance is for business and operations teams that focus on in-app advertising to facilitate ad fraud protection within mobile app marketing. This proposal is in public comment for 30 days. [Read More]( --------------------------------------------------------------- [IAB Submits Comments to the FEC on Their Notice of Proposed Rulemaking on Internet Disclaimers]( On May 25, IAB submitted comments in response to the Federal Election Commission’s (FEC) Notice of Proposed Rulemaking on Internet Disclaimers. In the comments, IAB urged the Commission to update its internet disclaimer requirements to account for advances in modern technology and offered support for many of the proposals in the Rulemaking. The comments also encouraged innovation as a tool for transparency. [Read More]( --------------------------------------------------------------- [IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud]( IAB Tech Lab released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their authorized sellers and resellers, signaling to buyers exactly which supply paths to the publisher’s inventory are legitimate. [Read More]( Tweet this story: --------------------------------------------------------------- [Nearly Two-Thirds of Brands Purchasing Ads Through Programmatic Means Have Fully or Partially Moved the Function In-house]( 65% of brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house (18%) or have partially begun the process of internalizing the function, with plans to continue further down the path (47%). The IAB report “Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capability,” includes both a marketer survey and leadership insights,and identifies the top brand motivators for taking programmatic in-house. [Read More]( [Download Report]( --------------------------------------------------------------- [New IAB Publisher Content Studio Directory – Submi](ssions Due 6/15 IAB publisher members are invited to submit information about their branded content studio offering for the new IAB Directory. This is a member benefit and will be THE definitive resource to help brands and agencies find your content offerings. Over 50 publishers have already submitted. Please submit by June 15 to be listed with the initial launch announcements! If you are unsure whether your submission has been received, please email contentstudios@iab.com. Directory is for IAB Members ONLY! [Submit Here](mailto:contentstudios@iab.com) --------------------------------------------------------------- [IAB Tech Lab Proposes Data Transparency Standards to Promote Responsible Audience Data Collection & Better Ad Experiences]( IAB Tech Lab released the Data Transparency Standards 1.0 for public comment—guidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising. The proposal introduces ID-level transparency into a largely opaque marketplace where data segment composition is difficult to evaluate—and collection and usage practices are increasingly scrutinized via legislation such as the EU’s General Data Protection Regulation (GDPR). [Read More]( --------------------------------------------------------------- [Implications of Voice for Marketing Purposes: Market Snapshot Report]( IAB set out to explore why consumers are adopting Voice Assistants and Smart Speakers and what the implications are for marketers and the future of advertising. This evolution of technology is unique because it’s not only introducing new devices and software, but it is also bringing on the mass adoption of a new interface for interacting with devices. For many consumers, this is the first time they are using their own voice to command a device and the first time they are hearing devices respond in a very human sounding way. Learn what this means for marketers in this new report. [Read More]( Tweet this story: --------------------------------------------------------------- [Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers]( At February’s IAB Annual Leadership Meeting, IAB CEO Randall Rothenberg discussed the history of branding, starting with what he says is the beginning of the consumer economy, Procter & Gamble’s Ivory soap, from 1879, and culminating with the term du jour, “direct brand”. Learn more about the need for brands to connect directly with consumers in this Q&A from Adweek. [Read More in Adweek]( Tweet this story: --------------------------------------------------------------- [Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, With Mobile Upswing Unabated, Accounting for 57% of Revenue]( Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report. This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined). [Read More]( Tweet this story: --------------------------------------------------------------- [Nearly 60% of Advertisers' Digital Budgets are Allocated to Video, a Steady Rise Since 2016]( 59% of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the “Digital Content NewFronts: 2018 Video Ad Spend Study." Furthering the trend, more than 50% of buyers plan to increase digital and mobile video spending in the next 12 months, with the additional spend primarily coming from expanding budgets. Learn what this means for your business. [Read More]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight What are you doing to ensure you continue to grow and develop as a leader? We asked leading executives at the IAB Women Visionaries: Female Founders & Brilliant Bosses event for the answer. IAB Headlines [Heads Up, Fake Apps: Ads.txt Is Coming For You]( [Consulting firms put the squeeze on ad agencies]( [Instagram Could Soon Allow Users to Post Long-Form Video]( [Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain]( [Allbirds Created a Shake Shack Shoe for New York’s Biggest Burger Fans]( [IAB Tech Lab releases a Data Transparency](Standards [Search now accounts for 21.9% of all ad spend with display budgets suffering as a result]( [Accenture Interactive Gets Into Programmatic Buying]( [European regulators are about to kill the digital media industry]( [IAB: 65% of marketers move all or parts of programmatic buying in-house]( [IAB Proposes Framework To Standardize Targeting Data]( [Nearly Two-Thirds of Brands Purchasing Ads Through Programmatic Means Have Fully or Partially Moved the Function in-House, According To IAB Research]( [Marketers Face Mass Adoption Of Voice Assistants: IAB Report]( [IAB: Agencies Fall Into Specialist Roles As More Brands Bring Programmatic In-House]( [The CEO of digital advertising's biggest trade group says most big marketers are screwed unless they completely change their business models]( Upcoming IAB Events --------------------------------------------------------------- [IAB Podcast UpFront 2018]( September 6, 2018 [More Info]( --------------------------------------------------------------- [Digital Content NewFronts West 2018]( Los Angeles, CA | October 9-10, 2018 [More Info]( --------------------------------------------------------------- [IAB 250 Direct Brand Summit]( October 30-31, 2018 [More Info]( --------------------------------------------------------------- Learning & Development [IAB Cross-Platform Video Training 06/20 - New York City]( June 20, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.09.18 - 7.12.18]( July 9- July 12, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Marketing & Media Foundations Certification Training 1-Day Prep Course]( July 18, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.23.18 - 7.26.18]( July 23- July 26, 2018 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course - 7/25/18]( July 25, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Tech Lab Council Q2 Meeting: Consumer Experience]( June, 14, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [Future US]( - [LumenAd]( - [Bigabid]( - [Instinctive]( - [Qriously]( - [StackAdapt]( - [Zergnet]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Intern, Learning & Certification]( [Business Analyst & Salesforce Administrator]( [Finance Coordinator]( [Manager, Mobile Marketing Center of Excellence]( [Senior Director of Digital Video Research]( [Senior Marketing Manager]( [SVP of Research and Measurement]( [VP of Learning & Certification]( [VP, Membership Relations & Investment]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](