AdExchanger News for November 7, 2017

Today's Must Read - Cookie Consortiums Emerge To Combat The Walled Gardens Sponsor Message [Video Ad Technology, Evolved.]( [Better management, delivery & reporting with LKQD.]( [( [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, November 7 Join Us [Industry Preview, January 17-18, 2018, New York]( - Sponsored by Nielsen Marketing Cloud and Salesforce. [See it.]( --------------------------------------------------------------- Today's Must Read [Cookie Consortiums Emerge To Combat The Walled Gardens]( "Cookies are going to be harder to gather and execute against, especially if these efforts to consolidate identity don’t develop," the IAB's Dennis Buchheim said. "But the big loss is every day platforms with more effective identity solutions are winning more ad spend." [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Salesforce and Google To Integrate Analytics 360 With Marketing And Sales Clouds]( Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow across the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. [More](. [Nestle Canada’s Programmatic In-House Strategy Thinks Global, Acts Local]( Some technology makes sense to manage at a global level, she said, like Nestle’s measurement and verification deal with Moat. But for something like dynamic content optimization, inventory partnerships and even choosing DSPs, the company must be flexible to unique demands of the market. [More](. [On TV & Video...Why Advertisers Are Dragging Their Feet On Connected TV]( To unlock advertiser demand, it is going to take advancements in measurement and more granular targeting. Improvements are in the works, but we have a way to go. Hopefully, as advertiser demand increases, so too will the technology solutions, and we will begin to close the gap. [More](. [How GDPR Drives SAP’s Acquisition Strategy]( "We focus on machine-learning innovation, whether it’s for facial recognition or attribution modeling or IoT-triggered campaigns. Another area where we will differentiate is around GDPR, which is not just a European problem," said Marcus Ruebsam. [More](. [Data-Driven Thinking...How To Avoid Wasting Your Entire Digital Budget]( Not only is almost no one executing effective digital media buys, the vast majority of big digital advertisers are on the opposite track, chugging like locomotives in the wrong direction. Many have arrived at zero lift. [More](. Sponsor Message [Connected TV is on the Rise]( [Download Telaria's CTV analyses and trends from around the world]( [www.telaria.com]( News Round Up In The Feed Facebook’s ability to put a short product video in front of hundreds or thousands of potential buyers has made it indispensable to CPG and ecommerce startups. For those advertisers, Facebook and Instagram “are the stuff of fantasy – grand bazaars on a scale never seen before,” writes Burt Helms at The New York Times. Contacts, toothbrushes, razors, water filters, shoes, mattresses, fitted clothes and more have “spawned a wild proliferation of specialty digital sellers that depend on the social network’s algorithm to find their early customers.” [More](. But managing complicated Facebook campaigns can be a bit overwhelming. One startup manufacturer decided to reduce Facebook advertising “for the sake of their business and their own sanity,” instead testing a 15-second TV spot. Returns were harder to prove without the data feedback, says one executive, but at least “[y]ou can push the button and get on with your life.” Lean On Me In its latest pitch for TV ad dollars, Twitter inked a deal with Time Inc. to stream content from its online video network, PeopleTV. Advertisers will be able to buy across Twitter and the network’s OTT channel, with Twitter taking a cut of the revenue. The partnership will include a “significant amount” of live celebrity news, The Wall Street Journal reports. “PeopleTV on Twitter will give us greater audience scale,” says Ian Orefice, head of programmatic at Time Inc. Twitter already has similar streaming content deals in place with Bloomberg, BuzzFeed, Vox Media, Live Nation and the WNBA. [More](. Mar’ked Up Marketing tech vendor budgets will grow by double digits next year as marketing departments take on more responsibility for driving business growth, according to a Forrester CMO report. Scott Hagedorn, CEO of the Omnicom media agency Hearts & Science, “suggested that traditional, consumer-facing companies have yet to create a successful, large-scale innovation effort for mobile-first consumers,” notes Adweek. Forrester forecasts that reaching and understanding these “large, lucrative segments of shoppers” will drive a wave of brand budgets to mar tech companies in the next year. [More at Adweek](. Power In Numbers By 2019, Asia-Pacific advertising is expected to surpass North America in total dollars spent, according to analysts at eMarketer and Zenith. China will remain the second-largest national ad market behind the United States, but hundreds of millions of new smartphone owners across Thailand, Indonesia, India and Singapore are powering ridiculous growth for ecommerce and social media advertising. “Because the ad market in Asia-Pacific is growing, there is more incentive for large technology companies that rely on data-based advertising revenue to invest in products and services that will increase their margins in those regions,” writes Sara Fischer at Axios. [More](. But Wait, There's More! [Disney Considered Buying 21st Century Fox]( - CNBC [Americans Turning To Social Media Sites for News]( - Pew Research Center [Amazon Snips Prices On Other Sellers’ Items Ahead Of Holiday Onslaught]( - WSJ [Videology Q3 2017 Report: Advanced TV Ad Spend Grows 60% YoY]( - release [AppNexus’ Plans To Take On Google And Amazon]( - Business Insider [US Travelers Are Heavy Users Of Loyalty Programs]( - eMarketer [Kremlin Cash Behind Billionaire’s Facebook And Twitter Investments]( - NYT [Facebook Messenger Enables User-To-User Payments Outside US]( - Bloomberg [Amazon Cash Arrives At 7-Eleven]( - TechCrunch Sponsor Message [Throtle]( [Data Onboarding and Identity Resolution]( []( Jobs [VP, Product Management]( - Toronto, Canada - Diply [Ad Tech Developer]( - Nashville, TN - Lonely Planet [Account Executive - Influencer Partnerships]( - Los Angeles - Diply [Direct of Business Development]( - Brooklyn - Propel [View All Jobs on AdExchanger’s Job Board >>]( Podcasts [AdExchanger Talks Episode 50:]( RAPP's Marco Scognamiglio [AdExchanger Talks Episode 49:]( Hulu's Doug Fleming [AdExchanger Talks Episode 48:]( SpotX's Mike Shehan [AdExchanger Talks Episode 47:]( Sizmek's Mark Grether [AdExchanger Talks Episode 46:]( Bleacher Report's Dave Finocchio [AdExchanger Talks Episode 45:]( Criteo's Eric Eichmann [AdExchanger Talks Episode 44:]( SafeGraph's Auren Hoffman [AdExchanger Talks Episode 43:]( MoPub's Janae Redmond [AdExchanger Talks Episode 42:]( LiveRamp's Anneka Gupta [AdExchanger Talks Episode 41:]( Eyeo's Till Faida [AdExchanger Talks Episode 40:]( Dun & Bradstreet's Bob Carrigan [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](