‘Plenty of Bill Cosbys’ in Australian media | News Corp boss revealed as Mumbrella360 keynote | Can marketers give up the Facebook drug? | Adelaide’s brain drain | New Qantas ad | Why ‘unboxing’ videos need to end | What does IAB’s director of

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella launches specialist B2B Marketing Summit [Mumbrella’s B2B Marketing Summit]( on September 5 will focus on the unique challenges of the B2B marketer. Keynoting the event is international behavioural science expert, Nancy Harhut, whose clients have included AT&T, IBM, Dell, Nationwide, Bank of America and more. Her teams have won over 175 awards for marketing effectiveness, including Caples and Effies. With a dedicated ‘How To’ stream, this summit will give a unique spin on B2B marketing to get you thinking completely outside the box. [Earlybird tickets are now on sale.]( News ['There are plenty of Bill Cosbys in the Australian media': Tracey Spicer]( Veteran journalist turned social activist Tracey Spicer has claimed “there are plenty of Bill Cosbys in the Australian media and entertainment industry”. Spicer has also used her column in News Corp’s The Sunday Telegraph to allude to an “Australian media icon” who allegedly drug-raped his niece. [READ MORE »]( News [Mumbrella360 program unveiled including keynotes from News Corp boss Michael Miller and ‘Fearless Girl’ marketer]( The full program for Australia’s largest media and marketing conference, Mumbrella360, has been published today, with new sessions revealed including the boss of News Corp and the brand behind the globally acclaimed ‘Fearless Girl’. The conference, taking place on June 13 and 14 at the Hilton Hotel in Sydney, will feature five content stages each day, plus a full program of masterclasses. [READ MORE »]( Opinion [An open letter to the South Australian ad industry]( Following Melbourne-based TBWA’s appointment to the SA Tourism creative account, ex-adlander Sputnik believes it’s finally time South Australia got the chip surgically removed from its shoulder. Personally and professionally, I’d like to say how much I feel for any agency who loses a significant piece of business. Because agencies aren’t ‘things’, but rather, a collection of humans who usually bust their arses to do their very best for their clients. [READ MORE »]( News [Qantas appoints Clemenger Sydney to promote Australians’ love of travel in latest ad campaign]( Qantas has worked with Clemenger BBDO Sydney for the first time, to create a campaign which promotes Australians’ love of travel. The campaign ‘No one travels like Australians and no one takes to the world like Qantas’, features Lisa Mitchell’s cover of Geoff Mack’s ‘I’ve Been Everywhere’ and showcases 12 different destinations. [READ MORE »]( Opinion [Facebook – a drug advertisers might be ready to go cold turkey on?]( Although the social network’s advertising revenue has reached $11bn this quarter, Zuckerberg should not get too comfortable yet as the real fallout from Cambridge Analytica remains on the horizon, argues Eleanor Dickinson. The executives at Facebook must be feeling rather self-satisfied this week. Despite recently experiencing perhaps the worst month in the company’s history when the Cambridge Analytica scandal exploded across the world and the firm became public enemy number one, the platform’s earnings painted a very positive picture. [READ MORE »]( Features [Have your say on Mumbrella's April Ad of the Month]( Mumbrella’s Ad of the Month contest is back, after AFL’s ‘Don’t Believe in Never’ campaign resoundingly won in March. Mumbrella readers and members of the advertising industry are now invited to vote on their favourite ad, with the winner announced in early May. The shortlist for the April Ad of the Month includes Samsung, Holden, Westpac and KFC. Which ad will prove most popular? [READ MORE »]( Opinion [The price of honesty? For Ford Australia, $10 million]( Ford Australia’s failed attempt at customer deception proves car manufacturers have not learned from the industry’s past scandals, writes crisis communications expert Peter Wilkinson. We can learn a lot about how to do right from other people’s mistakes. Ford Australia’s unconscionable conduct has finally caught up with the company and its decision makers. The $10m penalty is for deliberately blaming customers for a company fault. [READ MORE »]( Opinion [In the debate about Australian content on TV, we need to look further than the ABC]( As streaming becomes an increasingly common way to consume TV, policies need to adapt to reflect the shift, writes the University of Melbourne’s Denis Muller in this crossposting from The Conversation. One of the main functions of the media is to tell a society’s collective story, both to the society itself and to others. [READ MORE »]( Features [What does IAB's director of research actually do?]( In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Gai Le Roy, director of research at IAB Australia. Working in an industry association and leading our research programs means that I have a fabulous excuse to start my day indulging my love of consuming media. [READ MORE »]( Opinion [Those endless influencer unboxing posts need to stop]( Unboxing videos were once the domain of tech enthusiasts on YouTube, but the practice has finally made its way into the world of Instagram influencers. Here, Natalie Giddings explains why posting endless parcels isn’t the best use of your marketing budget. Unboxing is a term that was once related to a video filmed by an individual to display the excitement of a highly anticipated, new product or product release, typically shared to their social media profiles. [READ MORE »]( News [Ten places behind ABC for fourth consecutive week with 9.8% share]( Ten has placed fourth behind Seven, Nine and the ABC for the fourth consecutive week since the official ratings period returned after Easter. OzTAM’s figures show Ten had a 9.8% share for the week, its joint lowest figure since the Easter break. Since the return of the official ratings period, Ten has secured a 9.8% weekly audience share, a 10.1% audience share and an 11.0% audience share. [READ MORE »]( News [Angela Bishop and Denise Scott to join Studio 10 as panellists]( Entertainment reporting veteran Angela Bishop and comedian Denise Scott have been revealed as the replacements for Studio 10’s former hosts Jessica Rowe and Ita Buttrose. Network Ten announced Scott and Bishop would join Studio 10 as regular co-hosts from April 30. [READ MORE »]( News ['Australia's sweetheart' Sophie Monk latest celeb to feature in 'Who's in the Car?' series for Youi]( Former radio host and Bachelorette, Sophie Monk, stars in Youi’s sixth episode of ‘Who’s in the Car?’ with host and comedian Katie Burch. Since appearing on Ten’s most successful iteration of the series, Monk has become a Slim Secrets ambassador and been announced as host of Nine’s Love Island. [READ MORE »]( Opinion [I used a bot to grow my partner's Instagram account]( After experimenting for 24 hours with a bot that would guarantee a boost in her partner’s follower count, marketer Elysia Raphael realised Instagram’s algorithms now ensure there’s no such thing as free #instafame. I did the unthinkable – I used a bot service to grow my partner’s Instagram account. Most social platforms are now saturated, and with more competition between savvy users, it’s near impossible to organically grow an engaged audience from scratch these days. [READ MORE »]( News [Less than 100,000 viewers now sit between Seven's MKR and Nine's The Voice]( As Seven’s long-running reality program My Kitchen Rules heads towards its finale, the gap between it and rival The Voice on Nine has significantly shrunk. Last night, My Kitchen Rules averaged 1.161m metro viewers at 7:30pm, while Nine’s The Voice finished with a metro audience of 1.063m. [READ MORE »]( News [Tonic Health Media acquires health information site myDr.com.au]( Tonic Health Media has acquired Australian commercial health information website, myDr.com.au. The website, which has been running since 2001, was previously owned by Access Telehealth. It provides consumers with up-to-date medical and wellbeing information, which is verified by medical clinicians and developed by medical writers. [READ MORE »]( News [The Australian to syndicate content from the Harvard Business Review]( News Corp’s The Australian has revealed a new syndication deal with business management publication Harvard Business Review. The Harvard Business Review is part of Harvard University’s publishing arm, which runs as a not for profit. [READ MORE »]( News [Sky News to offer members-only content on website, launches new Foxtel channels]( Sky News has revealed a number of changes to its news service and digital offering, including a rebrand of Australia’s Public Affairs Channel, A-PAC and members-only content on its digital platform, SkyNews.com.au. [READ MORE »]( News [Children front 'Jeans for Genes' campaign asking Aussies to fight for them]( Young children with various genetic diseases have fronted the Children’s Medical Research Institute’s (CMRI) ‘Jeans for Genes’ campaign, urging Australians to fight for them. Created by March One, the television commercial features young kids explaining how their diseases impact them, and how it steals their “energy”, “voice” and “life”. [READ MORE »]( News [Ten struggles on Friday night as news and lifestyle programs dominate]( Ten came fourth in the ratings race on Friday night after securing a 9.8% audience share, well behind that of rivals Seven (22.5%) and Nine (17.4%), and also tailing national broadcaster ABC (13.3%). For the ratings week so far Ten’s progressive share is 10.2%, after grabbing 11.2% on Sunday, 12.6% on Monday, 9.2% on Tuesday, 7.9% on Wednesday and 10.2% on Thursday. The progressive share places it fourth for the week with Seven leading on 23.2%, Nine second with 20.1% and ABC in third with 10.9%. SBS so far has a share of 5.5%. [READ MORE »]( News [Australian Gas wants consumers to rethink their favourite season]( Australian Gas Networks is encouraging consumers to ‘love winter’ and relax in front of a gas-heated fire. The three television campaigns ‘Cooking with Gas’, ‘Nup’ and ‘House’, which have been created by CHE Proximity, aim to bring authentic and relatable winter scenarios to life. [READ MORE »]( Sponsored Post Crypto, open banking & disruption at Finance Marketing Summit [Mumbrella’s Finance Marketing Summit]( will see marketing leaders from Teacher’s Mutual, HiveEx.com, Spaceship, Xinja and some of the most notable agencies working with finance clients take the stage on July 25. Hear from the Co-Founder of finder.com.au and now cryptocurrency over-the-counter trading brokerage service HiveEx.com, as he discusses the challenges of marketing cryptocurrency, while Xinja’s CMO will lead a panel talking about the marketing ramifications of the open banking movement. [Grab an earlybird ticket now to save.]( F.Y.I • [News Corp launches ‘Come Together’]( • [APN Outdoor’s B-Line buses available for advertisers]( Jobs We’re hiring - Apply now for Mumbrella’s new Marketing Manager role Working closely with the Head of Marketing and current Marketing Manager, you will play a key role in the marketing campaigns for the growing roster of events across Australia and Asia. If you’re a candidate who is super organised, able to work under pressure with multiple deadlines, has incredible attention to deal and excellent communication skills, this is the opportunity for you to join an award-winning company with a great culture. [Get full application details online.]( MOST DISCUSSED [3AW host Neil Mitchell hits out at Fairfax's Michael Leunig Anzac Day cartoon]( [Facebook agency chief: Let’s stop using the term influencer for ‘Z-list celebrities’]( [TBWA wins $4.95m SA Tourism creative account, with local agencies labelling decision a 'disgrace']( [Dick Smith smith creates own newspaper ad 'overpopulation will destroy Australia']( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](