Upcoming@IAB

[Upcoming @ IAB]( May 25, 2018 CONNECT WITH US: Spotlight [The GDPR Compliance Deadline is TODAY]( Enforcement of the General Data Protection Regulation (GDPR) begins today, May 25th. Most companies in the global digital advertising industry will be impacted directly or indirectly. IAB Europe, IAB Tech Lab, and IAB in the US are well ahead of the curve in providing practical guidance and solutions designed to benefit all participants in the digital advertising ecosystem. [Read More]( Tweet this story: --------------------------------------------------------------- [Nearly Two-Thirds of Brands Purchasing Ads Through Programmatic Means Have Fully or Partially Moved the Function In-house]( 65% of brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house (18%) or have partially begun the process of internalizing the function, with plans to continue further down the path (47%). The IAB report “Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capability,” includes both a marketer survey and leadership insights,and identifies the top brand motivators for taking programmatic in-house. [Read More]( [Download Report]( --------------------------------------------------------------- [New IAB Publisher Content Studio Directory – Submit Now!]( IAB publisher members are invited to submit information about their branded content studio offering for the new IAB Directory that will live on iab.com and will be actively promoted throughout the year. This is a member benefit and will be the definitive resource to help brands and agencies find your content offerings. Over 50 publishers have already submitted. Please submit ASAP to be listed with the initial launch announcements! The form is quick and easy to fill out! Any questions, please email contentstudios@iab.com. [Submit Here](mailto:contentstudios@iab.com) --------------------------------------------------------------- [IAB Tech Lab Proposes Data Transparency Standards to Promote Responsible Audience Data Collection & Better Ad Experiences]( IAB Tech Lab released the Data Transparency Standards 1.0 for public comment—guidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising. The proposal will introduce ID-level transparency into a largely opaque marketplace where data segment composition is difficult to evaluate—and collection and usage practices are increasingly scrutinized via legislation such as the EU’s General Data Protection Regulation (GDPR). [Read More]( --------------------------------------------------------------- [Implications of Voice for Marketing Purposes: Market Snapshot Report]( IAB set out to explore why consumers are adopting Voice Assistants and Smart Speakers and what the implications are for marketers and the future of advertising. This evolution of technology is unique because it’s not only introducing new devices and software, but it is also bringing on the mass adoption of a new interface for interacting with devices. For many consumers, this is the first time they are using their own voice to command a device and the first time they are hearing devices respond in a very human sounding way. Learn what this means for marketers in this new report. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB B2B Committee Names New Co-chairs; Focuses on B2B Programmatic and Account Based Marketing in 2018]( IAB is pleased to announce the appointment of three new co-chairs of the IAB B2B Committee. The IAB B2B Committee, with over 150 members, is dedicated to helping SMB, mid-tier and enterprise businesses navigate the rapidly evolving B2B digital space. These three new co-chairs, representing different aspects of the B2B ecosystem, will help guide this group toward meaningful discussion and impactful deliverables. [Read More]( Tweet this story: --------------------------------------------------------------- [Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers]( At February’s IAB Annual Leadership Meeting, IAB CEO Randall Rothenberg discussed the history of branding, starting with what he says is the beginning of the consumer economy, Procter & Gamble’s Ivory soap, from 1879, and culminating with the term du jour, “direct brand”. Learn more about the need for brands to connect directly with consumers in this Q&A from Adweek. [Read More in Adweek]( Tweet this story: --------------------------------------------------------------- [Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, With Mobile Upswing Unabated, Accounting for 57% of Revenue]( Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report. This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined). [Read More]( Tweet this story: --------------------------------------------------------------- [Nearly 60% of Advertisers' Digital Budgets are Allocated to Video, a Steady Rise Since 2016]( 59% of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the “Digital Content NewFronts: 2018 Video Ad Spend Study." Furthering the trend, more than 50% of buyers plan to increase digital and mobile video spending in the next 12 months, with the additional spend primarily coming from expanding budgets. Learn what this means for your business. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud]( IAB Tech Lab released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their authorized sellers and resellers, signaling to buyers exactly which supply paths to the publisher’s inventory are legitimate. [Read More]( Tweet this story: --------------------------------------------------------------- [NewFronts West Dates Confirmed for October 9 & 10, 2018 in Los Angeles]( The first-ever Digital Content NewFronts West will be held on October 9 and 10, 2018, bringing together 16 innovative digital video programming creators for two days of action-packed presentations for brands and media buyers on the West Coast. The event will take place at NeueHouse Hollywood, offering presenters a range of showcase timeslots to share the latest in advertising opportunities that will captivate audiences with inventive storytelling and top talent. [Read More]( Tweet this story: --------------------------------------------------------------- [How to Get in the Game: A Marketer’s Guide to Esports]( What do cooking shows, makeup tutorials, and esports have in common? While that may sound like the start of a bad joke, these types of content categories do have something in common: passionate fan bases that make attractive audiences for marketers. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab & IAB Europe Release Pubvendors.json and Mobile App Specifications to Support Transparency & Consent Framework]( On the heels of releasing the final technical specifications for the Transparency and Consent Framework to address user choice and other aspects of compliance with the notice, transparency, and choice requirements set forth in the GDPR (European General Data Protection Regulation), IAB Tech Lab and IAB Europe have introduced an additional supporting tech spec—pubvendors.json (a publisher’s list of vendors)—and the much awaited mobile in-app support for the Framework has been released for public comment. Both tech specs build upon initial adoption of the Framework, with over 120 vendors registered on the Global Vendor List. [Read More]( Tweet this story: --------------------------------------------------------------- [B2B Marketing Insights: Account Based Marketing and Programmatic Drive B2B Engagement and Relevance]( With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for remainder 2018 will be for B2B marketing. [Read More]( --------------------------------------------------------------- IAB Toolbox [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight Susan Lyne, BBG Ventures on the Rise of Women CEO's at IAB Women Visionaries conference Susan Lyne, President & Founding Partner of BBG Ventures addresses the proliferation of women CEOs in this space, and provide their observations, learnings, and lessons. IAB Headlines [IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt Updates]( [IAB Tech Lab Proposes New Rules on Selling Data as GDPR Looms]( [Marketers Face Mass Adoption Of Voice Assistants: IAB Report]( [IAB: Agencies Fall Into Specialist Roles As More Brands Bring Programmatic In-House]( [The CEO of digital advertising's biggest trade group says most big marketers are screwed unless they completely change their business models]( [Here's what the IAB will likely say during tomorrow's bi-annual ad revenue report]( [Digital Ad Market Soars To $88 Billion, Facebook And Google Contribute 90% Of Growth]( [U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016]( [IAB’s Bager Reflects On NewFronts New York, Looks Ahead Hollywood Debut]( [Does blockchain have a place in media advertising?]( [SME 2018: IAB's Eric John Talks Brand Safety, Blockchain]( [IAB Report: 70 Million US Households Will Own Smart Speakers By 2022]( [Patron is seeing more than 6,000 sessions a month for its Alexa skill]( [What Blows Brian Wieser's Mind? Stumbling Upon Billions Of Ad Dollars Coming From China]( [IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth]( Upcoming IAB Events --------------------------------------------------------------- [IAB Podcast UpFront 2018]( September 6, 2018 [More Info]( --------------------------------------------------------------- [Digital Content NewFronts West 2018]( Los Angeles, CA | October 9-10, 2018 [More Info]( --------------------------------------------------------------- [IAB 250 Direct Brand Summit]( October 30-31, 2018 [More Info]( --------------------------------------------------------------- Learning & Development [IAB Cross-Platform Video Training 06/20 - New York City]( June 20, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.09.18 - 7.12.18]( July 9- July 12, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Marketing & Media Foundations Certification Training 1-Day Prep Course]( July 18, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.23.18 - 7.26.18]( July 23- July 26, 2018 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course - 7/25/18]( July 25, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [Digital Video Committee Meeting Q2 2018]( June 5, 2018 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Council Q2 Meeting: Consumer Experience]( June, 14, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [Future US]( - [LumenAd]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Intern, Learning & Certification]( [Business Analyst & Salesforce Administrator]( [Finance Coordinator]( [Manager, Mobile Marketing Center of Excellence]( [Senior Director of Digital Video Research]( [Senior Marketing Manager]( [SVP of Research and Measurement]( [VP of Learning & Certification]( [VP, Membership Relations & Investment]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](