SearchCap: Google Lens, WordStream acquired & IAB report

[Search Cap]( [Search Engine Land]( Featured story [Google Lens improvements ready visual search and AR for mainstream adoption]( May 10, 2018 by Greg Sterling Better text recognition, lookalike search and real-time functionality are upgrades. From Search Engine Land [IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017]( May 10, 2018 by Greg Sterling Mobile was responsible for 54 percent of paid-search ad revenue last year. [Ask the SMXperts: The latest in advanced technical SEO]( May 10, 2018 by Debra Mastaler SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more. [What is ‘Integration Platform as a Service (iPaaS)?’ Learn everything you need to know]( May 10, 2018 by Digital Marketing Depot It’s no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable business users to collect, analyze and act on customer data. Integrating the data housed in […] [Search marketing software company WordStream acquired by Gannett for $150M]( May 10, 2018 by Barry Schwartz Founded in 2007, the popular PPC management tool has been sold. From Marketing Land [IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth]( May 10, 2018 by Ginny Marvin Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US. [What is ad effectiveness, and how does it help your business?]( May 10, 2018 by Digital Marketing Depot Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points. [As GDPR approaches, marketers are moving away from their reliance on third-party data]( May 10, 2018 by Robin Kurzer Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web. [Android P: AI inside and simplification outside]( May 9, 2018 by Greg Sterling The “P” also stands for paternalism, as Google tries to help users break their phone addictions. Search News From Around The Web [100 things we announced at I/O ‘18](, Google Blog [5 Common Types of SPAM & How You Can Protect Yourself Against Them](, cognitiveseo.com [Announcing the Art and Science of ‘Why Bing?’ webcast](, Bing Ads Blog [Can You Optimize for Google's "Zero Results" Answers?](, Raven Blog [Google Datasets Structured Data May Rollout Soon?](, Search Engine Roundtable [Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)](, ahrefs.com [The 10 SEO ranking factors we know to be true](, Kevin Indig [Who's Stealing my Images? Guide to Reverse Image Search](, Hallam Internet [Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018]( Attend [SMX Advanced]( for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and [register]( today! Connect with us on: Get the Search Engine Land App: [Search Engine Land]( Like what you see? Check out Search Engine Land's other email newsletters [here](. [News]( | [SEO]( | [SEM]( | [Local]( | [Retail]( | [Social]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](