Commentary: There's power in being different

Virtue Worldwide helms Lululemon's first male-centric campaign | Dos Equis, Red Urban look for Most Interesting Fan | FCB West tells men why they need a pair of Dockers Created for {EMAIL} | [Web Version]( September 1, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Virtue Worldwide helms Lululemon's first male-centric campaign]( Virtue Worldwide helms Lululemon's first male-centric campaign (Justin Sullivan/Getty Images) Vice Media's Virtue Worldwide has created Lululemon's first male-targeted campaign to debut later this month, as the brand's success with men shoppers is "one of our best-kept secrets," said CEO Laurent Potdevin. Lululemon reported a 13% hike in revenue in the second quarter, with a 7% rise in same-store and digital sales, compared to the same period in 2016. [Advertising Age]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Secure Cloud Collaboration without Complications There are plenty of options to consider when it comes to cloud collaboration services, and knowing what to look for can make the difference between getting a secure solution or one that puts your data at risk. [Read our whitepaper]( to get the basics on how to choose the best solution for you ADVERTISEMENT [] Creative [] [Dos Equis, Red Urban look for Most Interesting Fan]( [Dos Equis, Red Urban look for Most Interesting Fan]( Click to watch video (Dos Equis/YouTube) Dos Equis, along with Red Urban, is parlaying its popular "Most Interesting Man" campaign with college football during its second season as the official beer sponsor of the College Football Playoff. The latest campaign searches for "The Most Interesting Fan of College Football" with fans encouraged to enter the contest on social platforms with the hashtag #MostInterestingFanSearch. [Adweek]( (8/30), [The Drum (Scotland)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [FCB West tells men why they need a pair of Dockers]( [FCB West tells men why they need a pair of Dockers]( Click to watch video (Dockers/YouTube) FCB West's new campaign for Levi's Dockers is telling men that all they need is the right pair of khakis to give them the confidence to "show your boss who's boss." The push, which touts the brand's Smart 360 Flex Khaki trousers, will run across digital, print, social, cinema and television. [Advertising Age]( (8/31), [Adweek]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( A Practical Playbook for Global App Marketers Who Want to Win in China The playbook will help you understand: • The potential of the Chinese mobile marketing space • In what ways the market is different • Challenges app businesses face in China [Download the Guide]( ADVERTISEMENT [] Agency Insider [] [Commentary: There's power in being different]( The Corner's Tom Ewart writes about the agency hiring a man named Darren with a severe learning disability and how his presence has helped the agency expand its thinking and added new joy to the work place. "Different challenges the norm, then defines it. Different makes sure we never stand still," Ewart writes. [Campaign UK]( (9/1) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How agencies are taking voice to new heights]( Agencies have embraced voice technology to boost the expertise they can offer clients, such as R/GA's collaboration with startup Starling Bank that lets its customers use voice to find out about their spending behavior and account details. We Are Social created a bus shelter ad that responded to consumers' political questions, and VCCP let a customized version of Amazon's Alexa take the place of its receptionists for a day. [Digiday]( (9/1) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Why Ogilvy & Mather is encouraging young creatives to think out of this world]( Ogilvy & Mather New York's Ben Levine talks about how a space-obsessed Slack staff group was the catalyst for the agency's pro-bono collaboration with the New York Space Alliance, with Ogilvy creating the group's visual brand identity, digital presence and a print subway push. He describes how the partnership is inspiring young creatives who want to work "with the purpose of making brands matter in the world." [Adweek]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Inneractive partners with Moat, others to attack ad fraud]( Inneractive has teamed up with MobileWalla, Pixalate and Moat to clean up inventory on its programmatic advertising platform. The initiative includes the adoption of the IAB's ads.txt feature and new verification technology. [MediaPost Communications]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [4A's Members Unite to Help Agencies Impacted by Harvey]( 4A's Members Unite to Help Agencies Impacted by Harvey Dear 4A's members: Hurricane Harvey continues to wreak havoc on communities in the Gulf Coast states. To assist in the relief effort, the 4A's is making a donation through [Project HOPE]( (Health Opportunities for People Everywhere), a healthcare and humanitarian assistance organization, and we invite our members to join us in contributing to this urgent cause. To maximize its impact on the Gulf Coast, Project HOPE has identified an opportunity to partner with [Team Rubicon](, a nonprofit disaster response organization formed by US veterans. Team Rubicon is now on the ground in affected areas. The donations of the 4A's and its members will assist Project HOPE and Team Rubicon in their work and address the healthcare needs of those affected. To those agencies in and around the area: We will be gathering information from our members who have office space and materials to offer to those affected. We will publish that information in [this space](, so please check back if you are in need of assistance. If you are able to provide support, please fill out [this form](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] SmartBrief will not publish Monday In observance of Labor Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [] The light in the world comes principally from two sources -- the sun, and the student's lamp. Christian Nestell Bovee, writer [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Andrea Brake](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® [Privacy policy]( | [Legal Information]( Â