4A's, IAB revise terms and conditions for long-form digital video

4A's, IAB revise terms and conditions for long-form digital video | Yard NYC, Athleta show women are capable of anything they put their minds to | TBWA\Chiat\Day, Intuit QuickBooks celebrate the workers forging their own path Created for {EMAIL} | [Web Version]( January 5, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [4A's, IAB revise terms and conditions for long-form digital video]( The 4A's and the Interactive Advertising Bureau are seeking feedback on their jointly published new terms and conditions addendum for digital long-form video -- defined as eight minutes or longer -- that features sections on brand safety and viewability, as well as advice on contracts. Public comments can be made until Feb. 5, after which a final version incorporating feedback will be released. [MediaPost Communications]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Partner with the Big Dog in Programmatic TV NCC Media has unleashed PASSPORT, the only programmatic cable television buying platform with unequaled scale, market-level precision, full transparency & guaranteed audience delivery. NCC Media is the big dog in targeted cable, digital video & now, programmatic linear television. [Learn more.]( ADVERTISEMENT [] Creative [] [Yard NYC, Athleta show women are capable of anything they put their minds to]( [Yard NYC, Athleta show women are capable of anything they put their minds to]( (Athleta/YouTube) Yard NYC's "Up for Anything" push for Gap-owned Athleta features a 60-second spot that urges women to push beyond their self-imposed barriers to embrace new challenges. The ad shows a group of women showing up for what they believe is a focus group for the brand, before transforming into more confident versions of themselves as they rise to the challenge of the trapeze. [Ad Age]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [TBWA\Chiat\Day, Intuit QuickBooks celebrate the workers forging their own path]( TBWA\Chiat\Day's debut campaign for Intuit QuickBooks, "Backing You," demonstrates how the brand supports people pursuing their dreams and passions by working for themselves. Spots tell the stories of individuals, such as freelancers and small-business owners, and the campaign employed independent vendors and small businesses to help with production. [Adweek]( (1/3) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Bold creative is still the answer -- not scale]( Bold creative is still the answer -- not scale (Pixabay) Advertisers are chasing scale instead of focusing on great creative that will win attention through its own merits, writes Raymond Kokken. Dare to be creatively different, experiment with new technology and platforms, and "look beyond the KPIs to do something because it's the right thing to do," he writes. [Ad Age]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Marketers cite top frustrations with mobile]( Baffling data and a lack of internal expertise are among the chief frustrations in mobile marketing, according to a global survey of marketers by AppsFlyer and Forrester. Also cited by a third of respondents was a lack of transparency into where ads are placed. [MarketingProfs]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Doner L.A.'s success streak continues with Del Monte win]( Del Monte Foods has awarded creative and brand strategy to Doner Los Angeles after a review, replacing incumbent Epsilon. Doner experienced a 65% revenue rise last year. [Ad Age]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Report: Video streamers say ads are not welcome]( Nearly 60% of Americans who watch video-on-demand streaming services such as Netflix say even relevant advertising detracts from their viewing experience, IBM Cloud Video reports. Just over 9% of respondents said personalized ads improved their watching experience. [eMarketer]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [4A's Talent@2030 in 2018]( 4A's Talent@2030 in 2018 (4A's) More than ever, the subjects of purpose, social issues and values-driven business are driving workplace conversations and shaping office culture. As talent leaders, we should be challenged to embrace the disruption and rethink how we can bring the human element back into our talent and HR strategies. Join us at the [4A's Talent@2030]( to get the insights, direction and tools from foremost industry thought leaders, and participate in discussions and workshops that will help you navigate and positively impact the new era of workplace change. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] There is no disgrace in honest failure; there is disgrace in fearing to fail. 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