Can you attend?

 Hello IAB Colleague, The [IAB Annual Leadership Meeting]( is approaching in less than 5 weeks (Feb. 11-13 in Palm Desert, CA) and we noticed that your name is not yet on the registration list. Can you attend? Each year the event brings together over 1,000 decision makers from the world’s biggest brands, agencies, publishers, and ad technology companies to learn, network and get business gets done. Speakers such as Hulu's CEO Randy Freer, Unilever's Chief Marketing & Communications Officer, Keith Weed and Away's Co-Founder Jen Rubio will explore 21st Century Brands and how the new DTC economy will drive growth in 2018. Discover game changing methods and technologies that are reshaping data-driven marketing from CMOs and digital pioneers. New for 2018: - Leadership Dialogues: Building on the success of the inaugural Leadership Dialogues in September, we are bringing them to the Annual Leadership Meeting. These dialogues will be intimate, off-the-record, discussions with business, culture and technology provocateurs who are reinventing their world. - Master Classes: These accelerated training modules for digital media and marketing executives, taught by digital experts and IAB’s own Learning & Certification team, will make sure participants have the tools and skill they need to help their teams succeed in the new digital economy. - More Town Halls: Curated by industry experts, each of these five town halls will not only address the industry’s most pressing practical issues, it will also help chart the path to overcome them. Our [agenda]( is growing each day: DAY 1 - FEBRUARY 11 5:00pm: Chairman’s Welcome and Service Excellence Awards 5:30pm: Speaker to be announced 6:00pm: Go Disrupt Yourself! Tiny Acts of Rebellion and a New Future for Digital Sales - Doug Weaver, Founder and Chief Executive Officer, Upstream Group, Inc. 6:15pm: Sales Excellence Awards DAY 2 - FEBRUARY 12 8:30am: Opening Remarks: The Rise of the 21st Century Brand Economy - Randall Rothenberg, Chief Executive Officer, IAB; Chris Kuist, Senior Vice President, Research & Impact, IAB 9:00am: Get Ready to be Hyper - Keith Weed, Chief Marketing and Communications Officer, Unilever 9:40am: TV and the 21st Century Brand - Randy Freer, Chief Executive Officer, Hulu 10:10am: No one Has Monopoly on the Dream - Leonid Sudakov, President of Connected Solutions, Mars Petcare 10:40am: Building a Lifestyle Brand in the 21st Century - James Ledbetter, Editor, Inc. magazine and Inc.com; Jen Rubio, Co-Founder and Chief Brand Officer, Away 1:30pm: Real Diversity and Inclusion Practices for the 21st Century Brand - Freada Kapor Klein, Co-Founder, Project Include; Partner, Kapor Center for Social Impact; Ellen Pao, Co-Founder, Project Include; Chief Diversity and Inclusion Officer, Kapor Center for Social Impact 2:00pm: Marketing in the Age of Assistance - Jim Lecinski, Vice President, Customer Solutions, Google 3:30pm: Master Class: Brand Safety in a Programmatic World - Keith Bryan, Senior Vice President of Media, Engagement, & Personalization, Best Buy; Rebecca Lambert, Senior Director, Media Strategy, Best Buy; Jeff Razniewski, Senior Vice President, Starcom 3:30pm: Master Class: Content Studios 3:30pm: Master Class: Getting Under the Hood of the Numbers ‒ Brian Wieser, Senior Analyst, Pivotal Research 3:30pm: Town Hall: Measurement for 21st Century Brands: What Stays, What Goes ‒ Moderated by David Hahn, Chief Product Officer, Integral Ad Science 3:30pm: Town Hall: Data: The World War Over Data, Privacy, and Ethics in a Post-GDPR World ‒ Moderated by Kevin Arrix, Chief Revenue Officer, Verve 4:30pm: Master Class: AI & Machine Learning. Fact or Fiction? Hype or Opportunity, Konrad Feldman, CEO, Quantcast 4:30pm: Town Hall: Brand Safety: Getting to a Zero-Tolerance Supply Chain 4:30pm: Town Hall: OTT Video: Agenda for a Cord-Never World ‒ Mike Shehan, Founder, CEO, President, SpotX 4:30pm: Town Hall: Monetization and Putting Users First: How Technology Protect the User Experience without Sacrificing Revenue ‒ Moderated by Doug Lauretano, Senior Vice President & General Manager, Media.net DAY 3 - FEBRUARY 13 9:00am: Master Class: Equipping Your 21st Century Sales Force ‒ Doug Weaver, Founder and Chief Executive Officer, Upstream Group, Inc. 9:00am: Master Class: Omniculturalism ‒ Freada Kapor Klein, Co-Founder, Project Include; Partner, Kapor Center for Social Impact 10:15am: Innovating the Online Shopping Experience with Culture, Creativity, and Customer Satisfaction - Liza Landsman, President, Jet.com 10:45am: Speaker to be announced 10:15am: Speaker to be announced [Register soon](, as this event always sells out! I hope to see you there. Craig ColemanVP, MarketingIAB116 E. 27th St., 7th FloorNew York, NY 10016 --------------------------------------------------------------- Principal Sponsor Platinum Sponsors Premier Sponsors Title Sponsors VIP Sponsors Supporting Sponsors For sponsorship opportunities, please contact sponsorship@iab.com Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](