SearchCap: SMX Insights, Google Doodle & charity

[Search Cap]( [Search Engine Land]( Featured story [Get your #SMXInsights here! Tastiest takeaways from SMX West 2018]( Mar 16, 2018 by Lauren Donovan Relive the magic of SMX West (and catch up if you couldn’t make it to the show) with the most valuable #SMXinsights. From Search Engine Land [Stop! Think twice before using nofollow attributes on your website]( Mar 16, 2018 by Patrick Stox Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all. [Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land Awards]( Mar 16, 2018 by Michelle Robbins Mental Health America selected as charity supported by the awards program, in honor of several search community members lost this past year. [George Peabody Google doodle honors philanthropist often called ‘Father of Modern Philanthropy’]( Mar 16, 2018 by Amy Gesenhues Over the course of his life, Peabody is credited with giving away half of his $16 million fortune. [Search in Pics: Android totem poles, Google’s book tree & printed faces on lattes]( Mar 16, 2018 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. From Marketing Land [Creating landing pages that convert]( Mar 16, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages. [Why you should be using programmatic native ads]( Mar 16, 2018 by Grace Kaye Native ads have so much potential that I don’t believe is being explored enough today. [Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’]( Mar 16, 2018 by Barry Levine The CEO of Digital Content Next blasts the IAB proposal as a burden on publishers that retains the status quo. [Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data]( Mar 16, 2018 by Barry Levine Employing the platform’s AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign model. [How Twitter’s latest policy update to stop spam & malicious content is impacting brands]( Mar 16, 2018 by Amy Gesenhues Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts. Search News From Around The Web [Join the “Build Actions for Your Community” Event Series](, Google Developers Blog [Aleyda Solis on Mobile SEO & How to Attract Clients Without Having to Pitch Yourself](, cognitiveseo.com [Ask Yoast: Publish date on updated articles](, Yoast [Google Lens is now available on iOS](, The Verge [Google Promises To Review Feedback On Zero Search Results](, Search Engine Roundtable [Google's forced SSL search page, encrypted.google.com, is shutting down](, Android Police [How to Build Links Like a Business Networker - Combining Sales & SEO](, SEM Rush [The High Five: “A Brief History” of this week’s searches](, Google Blog Connect with us on: Get the Search Engine Land App: [Search Engine Land]( Like what you see? Check out Search Engine Land's other email newsletters [here](. [News]( | [SEO]( | [SEM]( | [Local]( | [Retail]( | [Social]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](