Marketing Day: Google & Facebook report, Twitter improves user experience & IAB study

[Marketing Day]( Featured story [Twitter announces changes to improve users’ experiences]( Jun 13, 2018 by Robin Kurzer The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features. From Marketing Land [Facebook updates Custom Audience list requirements to create more ad transparency]( Jun 13, 2018 by Amy Gesenhues Starting July 2, advertisers will have to specify the origin of the audience’s information when uploading a Custom Audience list. [7 personalization strategies to convert more callers to customers]( Jun 13, 2018 by Digital Marketing Depot Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling. Thanks to smartphones, the volume of call conversions from digital advertising has exploded. [Security breaches, no longer aberrations, need their own customer journeys]( Jun 13, 2018 by Barry Levine Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers. [IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017]( Jun 13, 2018 by Robin Kurzer With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. [Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018]( Jun 13, 2018 by Robin Kurzer Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity. [How to understand searcher intent and use it to boost SEO rankings]( Jun 12, 2018 by Marcus Miller Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. [Priorities for diagnosing JavaScript-powered websites]( Jun 12, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool]( Jun 13, 2018 by Amy Gesenhues Twitter’s in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets. [Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts]( Jun 13, 2018 by Amy Gesenhues Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers. [Salesforce adds Interaction Studio, integration with Google Analytics 360]( Jun 13, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( [SMX East returns to NYC, better than ever: October 24-25, 2018]( Search Engine Land’s [SMX East]( is coming to the Big Apple October 24-25. You’ll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. [View rates and register today](! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](