Why 2Day FM's shows implode | Accenture's programmatic play | What's happening at HuffPost? | Optus to close Virgin Mobile brand | IAB names new chair | Facebook threatened with more regulation | McDonald's ad in trouble | PR lessons from the Royal Weddin

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Edelman CEO to speak at Automotive Marketing Summit in August Edelman’s 2018 Trust Barometer shows that trust in government, business, media and NGOs has significantly fallen, with automotive falling to an 18 year low – one of the biggest declines in this year’s report. Steve Spurr, CEO at Edelman Australia, will be at [Mumbrella’s Automotive Marketing Summit]( to present the findings, help automotive brands get ahead of these trends and discuss how they can be reversed. Earlybird tickets will save you $150 – [book now.]( News [Accenture launches programmatic arm to help brands bring buying in-house]( Professional services firm Accenture has launched an in-housing media planning and buying service catering to the growing trend of marketers taking their programmatic spending inhouse. Accenture’s Michael Buckley, managing director of Accenture Interactive for Australia, told Mumbrella the offering is part of the company’s strategy to provide end-to-end marketing and customer experience for clients that saw the firm acquire Maud and The Monkeys last year. [READ MORE »]( News [Why 2Day FM’s breakfast shows keep ‘imploding’]( Southern Cross Austereo (SCA) still has years of pain before it will fully recover from the defection of Kyle Sandilands and Jackie ‘O’ Henderson, former radio and TV star – now founder of ‘influencer marketplace’ Tribe – Jules Lund has predicted. Echoing the sentiments of current Sydney 2Day FM breakfast host Em Rusciano – who attracted attention last week when she admitted the recent restructure of the program had been an ego blow, she was working with people she would never have personally selected and she was six months from imploding – Lund told Wil Anderson that radio shows in Australia implode because they are cast by an executive, in a similar way to an arranged marriage. [READ MORE »]( News [Optus to wind down Virgin Mobile brand after 18 years]( Optus will wind down its Virgin Mobile brand over the next two years, the telco has announced. Known for its quirky advertising aimed at Millennial consumers –most recently the #avofairgo mockumentary with The Betoota Advocate – Optus Mobile launched a number of award-winning campaigns including Fair Go, Bro featuring Brad Pitt’s brother Doug in 2012 and its 2003 Warren series featuring a loser looking for love. [READ MORE »]( News [Genea, Google and health media personality Dr Norman Swan join the Mumbrella Health Marketing Summit]( Combating misinformation in health will be one of the major sessions at the Mumbrella Health Marketing Summit, with leading global fertility brand Genea now confirmed on the panel. Head of brand and marketing, Nicole Papoutsis, will join newly announced moderator, Denis Mamo, CEO of White Space Concepts and former ECD of UrsaClemenger, to discuss how health brands can tackle the array of misinformation and make sure that the facts are getting through to consumers at the right time. [READ MORE »]( News [Tony Dunseath exits 303 MullenLowe as managing partner to join TK Maxx]( 303 MullenLowe’s managing partner and client service director, Tony Dunseath, is set to depart the agency to join one of its clients TK Maxx, Mumbrella can reveal. Dunseath has taken a senior marketing role at discount retail brand TK Maxx, which has been a client of 303 MullenLowe’s since March last year. [READ MORE »]( News [News Corp's Cameron King appointed IAB Australia chair]( Cameron King, managing director of digital revenue at News Corp Australia, has been appointed the new chair of the Interactive Advertising Bureau (IAB) Australia, replacing Nicole Sheffield. King has been with News Corp since 2008 and was appointed to his most recent role in September last year. He replaces Sheffield, who abruptly resigned from her role as chief digital officer at News Corp three months ago. [READ MORE »]( News [HuffPost Australia without an editor, but publisher adamant it does have an editorial team]( HuffPost Australia is once again on the hunt for an editor, two months after editor Josh Butler’s exit from the business. Butler, who left the business to join Ten Daily as a senior reporter, was quickly joined by HuffPost’s senior editor Eoin Blackwell, who joined Ten’s publishing and short-form video play as news editor. [READ MORE »]( Features [Campaign Review: Can New Zealand win back tourists? Plus the verdict on Australian Avocados, Specsavers and Stockland]( Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnett Sydney’s senior strategist, Bryan Wilmot, and 303 MullenLowe’s Perth ECD, Richard Berney, offer their views on Tourism New Zealand’s brilliant campaign, Australian Avocados’ cultural moment, Specsavers’ in-ad game and Stockland’s ‘fail’. [READ MORE »]( News ['Digital Monster' Facebook threatened with tighter EU regulations during Parliamentary hearings]( Mark Zuckerberg could be forced to reveal Facebook’s secret algorithm as European Parliamentarians attempt to tame what one described as a “digital monster’. In a meeting with European lawmakers to discuss Facebook’s recent privacy scandals, Zuckerberg once again apologised for not doing enough to tackle users’ privacy protections and the spread of fake news. [READ MORE »]( News [McDonald's in trouble for promoting junk food at children's sporting event]( Fast food chain McDonald’s has been reprimanded by Ad Standards for promoting a $5 ‘Man of the Match’ McDonald’s voucher at a children’s soccer event. A disgruntled parent complained to Ad Standards about the occurrence stating the promotion was “unacceptable” and McDonald’s should not advertise to children. [READ MORE »]( Opinion [A right Royal PR success: a lesson for big business from Harry’s wedding]( Comms expert Stephen Benzikie weighs in on the PR lessons businesses should take from the Royal family’s 180 perception shift over the past few years. The British Royal family is often referred to as ‘The Firm’ by some of its own members. It’s a tightly run operation, in which key players are expected to pull their weight in service of the country. [READ MORE »]( News [ABC's Gruen wins time slot despite shedding 100,000 viewers]( ABC’s Gruen led its time slot for the third consecutive week, but lost 100,000 viewers from last week’s episode. The show, which runs from 9pm, led the late-evening entertainment offering with a metro audience of 680,000, but the result was down on last week’s 798,000 metro viewers. [READ MORE »]( News [WeCouldDoThat wins Sydney Brewery's creative account]( Advertising consultancy WeCouldDoThat has won Sydney Brewery’s creative account. Led by the former creative director of BWM, Rocky Ranallo and 303 MullenLowe creative, Matt Smith, the duo have also created a campaign for the brand ‘So Sydney’. [READ MORE »]( Opinion [Advertisers should stop funding Facebook and start funding real journalism]( The Guardian’s relentless pursuit of Facebook in the face of potential lawsuits is the kind of thing advertisers should be funding, argues NewsMediaWorks CEO Peter Miller. I’ve long been a fan of The Guardian newspaper, an admiration elevated in recent times by the paper’s dogged pursuit of Facebook and its failures regarding the private data breaches by Cambridge Analytica. These abject failures have thankfully now been dragged into the white light of public and governmental scrutiny. [READ MORE »]( News [KFC's 'bucket' 50th Birthday ad cleared of inappropriate language and implied swearing]( Fast food giant KFC has had its 50th Birthday advertisement cleared by the ad watchdog despite complaints labelling the ad as inappropriate and filled with innuendo. “I’m offended by the ad because it clearly refers to someone saying “Fuck It”, but they are using the word “Bucket,” the complaint about the ad, which is set at a 1968 dinner table, said. [READ MORE »]( News [NSW Rural Fire Service re-appoints JWT to creative account]( The NSW Rural Fire Service has re-appointed WPP’s J. Walter Thompson (JWT) Sydney as its creative agency of record for another three years. For its next campaign, due ahead of next summer’s bushfire season, the message will focus on improving the quality of bush fire preparation and highlighting the personal responsibility taken by individuals living in at-risk households across the state. [READ MORE »]( News [Village Cinemas censured for accidentally broadcasting offensive ad on Smooth FM]( A booking error has been blamed for a Village Cinemas radio ad which ran on Smooth FM and was deemed offensive by the ad watchdog. The ad was promoting the Village Cinemas Date Night event, with the quote sourced from the John Cena film Blockers. [READ MORE »]( News [Junkee Media on the hunt for new AWOL editor, Kristen Amiet elevated to native lead]( Junkee Media is on the hunt for a new editor of custom youth travel title, AWOL. The mobile first publisher, which is run in-house at Junkee Media for Qantas, has been led by Kristen Amiet, who joined from Nine last year. [READ MORE »]( News [Tinder launches Places trial in Sydney and Brisbane]( “New places mean new faces” is the boast of a trial program being run by matchmaking program, Tinder, being rolled out in Sydney, Brisbane and Santiago, Chile. The trial program offers an opt-in feature displaying potential matches who have visited venues the user has been to in the recent past. [READ MORE »]( News [Canberra venue's 'Fuckday 20 April' ad deemed inappropriate by ad watchdog]( Food, bar and events venue Smith’s Alternative has had its A-frame “Fuckday 20 April” signage banned by Ad Standards for its inappropriate and offensive use of language. Smith’s Alternative, located in Canberra, said in response its proprietors and staff held a different opinion on what constituted offensive language. [READ MORE »]( News [Clothing brand Patagonia launches campaign to save Tasmania's Tarkine]( Outdoor clothing brand Patagonia has launched a campaign to protect the Tarkine forest in Tasmania’s north west. Leading the campaign is a feature film, Takayna, telling the story of a trail running doctor exploring the area while weaving together the narratives of activists and local Aboriginal communities. [READ MORE »]( News [GovTech Review enters joint venture with Public Sector Network]( Westwick-Farrow Media’s GovTech Review magazine and research and events company Public Sector Network (PSN) have locked in a commercial deal, seeking to provide a diverse range of content for the government technology sector. Under the new arrangement, GovTech Review and the Public Sector Network will look to provide more quality content and add-on benefits to current programs and platforms delivered by the two companies. [READ MORE »]( News [Kirstie Bedford adds Caravan World editorship to remit]( Kirstie Bedford, editor of Adventure Group’s The Wanderer, will now also become the editor of Caravan World. Bedford, who brings more than 20 years of journalism experience to the role, will remain editor of The Wanderer as she takes on her new responsibilities. [READ MORE »]( Sponsored Post Get a front row seat to the industry’s leading minds at Mumbrella360 Some of the biggest names in the industry are getting their presentations ready for the [Mumbrella360]( stage – where they’ll be addressing some of the biggest challenges in just a few short weeks. Grab a ticket today and join the likes of News Corp’s Executive Chairman, Visa’s Head of Marketing for ANZ, Buzzfeed’s VP of Research & Insights, Fairfax Media’s CMO, Microsoft’s leading AI thinker and many more. There’s not long now – [grab your ticket today.]( F.Y.I • [Cricket Australia scores WA power company Alinta Energy as shirt sponsor]( Jobs [18 new jobs]( MOST DISCUSSED [Advertisers set to pay levy on digital advertising in government tax bombshell]( [Digital advertising tax labelled 'a dog's dinner']( [Daily Telegraph's suggestions 'PC vandals' wanted to 'tear down' Sydney statues untrue, Press Council rules]( [Marketers can't ignore the rise of smart speakers, claims researcher]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](