Marketing Day: Smart speaker ownership, IAB Tech Labs launch blockchain-analysis & more

[Marketing Day]( Featured story [Report: Smart speaker ownership driving voice adoption on smartphones]( Jul 20, 2018 by Greg Sterling But 38% also said they bought a smart speaker ‘to reduce screen time’. From Marketing Land [Planning to make a video ad or other video asset? 3 things to consider]( Jul 20, 2018 by Jacob Baadsgaard Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions. [Gartner releases first Magic Quadrant on mobile marketing platforms]( Jul 20, 2018 by Barry Levine Mobile-only platforms take most of the top places, above Salesforce and Oracle. [IAB Tech Labs launches blockchain-analysis pilot program]( Jul 20, 2018 by Barry Levine The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more]( Jul 20, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed. [Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project]( Jul 20, 2018 by Amy Gesenhues The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services. [Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17]( Jul 20, 2018 by Amy Gesenhues CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off. [The benefits of balancing ABM with other marketing strategies]( Jul 20, 2018 by Patricia Hursh Sure, account-based marketing is great, says contributor Patricia Hursh, but it won’t drive website traffic or increase brand awareness. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( [SMX East returns to NYC, better than ever: October 24-25, 2018]( Search Engine Land’s [SMX East]( is coming to the Big Apple October 24-25. You’ll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. [View rates and register today](! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](