Podcast Upfront Spotlights Fast-Emerging Advertising Market

Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million. September 4, 2018 /FUALp00vI1S0Q3O9000GDML [Podcast Upfront Spotlights Fast-Emerging Advertising Market](/FUALp00vI1S0Q3O9000GDML)   Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million. [Full Article](/FUALp00vI1S0Q3O9000GDML) [Movement Science™]( An Advertiser’s Guide to Activating Mobile Device and Location Signals explores the challenges marketers face in assessing and leveraging device and location signals, the black gold of mobile data. [Download Now]( [Consumers Get Most Excited About Familiar Technologies](=/FUALp00vI1S0Q3O9000GDML)   For many consumers, tried-and-true devices are more exciting than the latest gadgets. [Full Article](=/FUALp00vI1S0Q3O9000GDML) [chart-image] [What Shoppers Want from Stores of the Future](=/FUALp00vI1S0Q3O9000GDML)   Retailers have been implementing in-store tech and omnichannel options to meet the perceived demands of the modern shopper. A recent RIS News survey found many US internet users are interested in shopping options like "grab and go" technology, while fewer were keen on virtual reality or robots. [Read Article on eMarketer Retail](=/FUALp00vI1S0Q3O9000GDML) [Webinar: Best Practices for Local Area Marketing Revealed – Register Now](   Getting marketing materials ready for local markets can be a tough challenge. Join eMarketer on September 11 for a Tech Talk Tuesday webinar featuring Catherine Josef, project manager at Starwood Hotels & Resorts Worldwide and Ted Lesher, managing director of BrandMaker, who will share secrets on how to maintain brand consistency in materials for your partners and distributed teams. [Reserve My Seat]( ©2018 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/FUALp00vI1S0Q3O9000GDML) | [Change email address](=/FUALp00vI1S0Q3O9000GDML) | [Update preferences](/FUALp00vI1S0Q3O9000GDML) | [Advertise](=/FUALp00vI1S0Q3O9000GDML) [Select "Research Submissions"](=/FUALp00vI1S0Q3O9000GDML) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/FUALp00vI1S0Q3O9000GDML   =/FUALp00vI1S0Q3O9000GDML