Upcoming@IAB

[Upcoming @ IAB]( July 6, 2018 CONNECT WITH US: Spotlight [Save the Date: IAB Direct Brand Summit on Oct 30-31]( Convene, 117 West 46th Street, NYC IAB Direct Brand Summit is the first and only conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Founder keynotes, master classes, leadership dialogues, and educational breakouts will provide actionable advice and proven strategies on marketing, data, production, and fulfillment...from SEO to 3PL and everything in between. Keynote speakers confirmed include Jesse Horwitz, Co-Founder and Co-CEO of Hubble; Brian Berger, Founder & CEO of Mack Weldon; Leigh Radford, VP of P&G Ventures; Tina Sharkey, CEO & Co-Founder of Brandless; and Jeff Weiser, CMO of Shopify. [Learn More]( [Request Pass]( Tweet this story: --------------------------------------------------------------- [Inside Influencer Marketing Event on July 18: Success Strategies and Pitfalls to Avoid]( WHOSAY@Viacom, 1515 Broadway, New York, NY Join IAB as we discuss one of the hottest topics at Cannes! From influencer selection to disclosure and bots (yes, bots), you’ll walk away with good insights, and maybe even a goodie bag! Qualified brands and agencies only. [Learn More]( [Request an Invite]( Tweet this story: --------------------------------------------------------------- [Open Video Viewability (OPENVV)]( The Open VV HTML beta version repository for testing is now available. Check it out and share your feedback before 8/26. [Learn More]( --------------------------------------------------------------- [Digital Video Ad Measurement Guidelines]( The MRC and IAB Tech Lab update to the IAB Digital Video Ad Impression Measurement. These Guidelines represent a subset of measurement guidelines for digital video ads online, specifically, on-line browser or internet activity, mobile (web and application) activity and Over The Top (OTT) activity that involves digital video and audio advertising content. [Read More]( --------------------------------------------------------------- [Introducing the IAB Publisher Content Studio Directory]( It goes without saying that brands and their agencies are placing heightened emphasis on content marketing as a way to engage with consumers in more organic and native ways. The Directory is an important mark of the maturity of the branded content landscape and should serve as a helpful reference for brands who are exploring new branded content options. [Read More]( [View the Directory]( --------------------------------------------------------------- [GDPR: One month in and key compliance questions remain]( Over the last month, publishers have been struggling to maintain pre-GDPR revenues in Europe as publishers and advertisers have adopted a cautious compliance stance. IAB is confident that as guidance and best practices develop, and as industry-wide solutions such as the IAB Europe and IAB Tech Lab Transparency & Consent Framework receive increased market adoption, the digital advertising industry will exercise its available compliance options and successfully operate in Europe, while regulators will recognize the significant contribution the industry makes to society. [Learn More]( --------------------------------------------------------------- [Jim Norton, Premium Publishing and Tech Leader, to Serve as IAB Executive-in-Residence]( IAB has appointed media and marketing veteran Jim Norton as the trade group’s latest Executive-in-Residence. A publishing world thought leader and former Chairman of the IAB Board of Directors, Norton will leverage his extensive experience with premium content brands to forward the trade association’s “Direct Brand” economy initiative. [Read More]( --------------------------------------------------------------- [GDPR and the PGA TOUR]( The PGA TOUR has been proactive in their GDPR compliance efforts to ensure the privacy needs of their international audience are met on par with industry best practices. [Read More]( --------------------------------------------------------------- [MRAID 3.0: Updates to help adoption and improve the mobile ad experience]( The updated MRAID 3.0 introduces a new compliance ad suite, clarifies viewability in light of Open Measurement SDK and the new exposure change event, and includes an updated best practices document on how to use MRAID 3.0 to the fullest. Public comment is open through July 21, 2018. [Read More]( --------------------------------------------------------------- [IAB Tech Lab Releases VAST 4.1 for Public Comment Through July 14]( IAB Tech Lab released VAST 4.1 in public comment, with support for improved ad verification, ad creative measurement, and server-side ad insertion and integration of audio advertising. Once VAST has been adopted by the marketplace, the public will see dramatically improved digital video and audio operation for buyers, sellers, and technical teams, leading to even greater growth for video. [Read More]( --------------------------------------------------------------- [Live Video Streaming – A Global Perspective]( As the adoption of live video streaming continues to increase, publishers and advertisers are finding new and creative ways to engage with a growing live audience. The first ever IAB Global Live Video Streaming study provides an in-depth understanding of consumer streaming preferences and how events like the FIFA World Cup can spark massive live streaming around the world and the potential for effectively reaching audiences in live video environments. [Read More]( --------------------------------------------------------------- [Women Visionaries: You Heard it Here]( Check out these inspirational moments from the IAB Women Visionaries conference. Let's continue to share lessons in leadership and real-world takeaways to advance women’s trajectories and the workplace at large. [Download]( [Request Hard Copy]( --------------------------------------------------------------- [IAB Tech Lab Introduces Mobile App Support for Ads.txt]( IAB Tech Lab released “Mobile App Support for Ads.txt.” Building on the existing ads.txt, this guidance is for business and operations teams that focus on in-app advertising to facilitate ad fraud protection within mobile app marketing. This proposal is in public comment through July 6, 2018. [Read More]( --------------------------------------------------------------- [IAB Tech Lab Proposes Data Transparency Standards to Promote Responsible Audience Data Collection & Better Ad Experiences]( IAB Tech Lab released the Data Transparency Standards 1.0 for public comment--guidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising. The proposal will introduce ID-level transparency into a largely opaque marketplace where data segment composition is difficult to evaluate--and collection and usage practices are increasingly scrutinized via legislation such as the EU's General Data Protection Regulation (GDPR). [Read More]( --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief on Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight How Should Brands Use Digital Video to Build Their 21st Century Strategy? We asked digital leaders at the IAB Video Symposium 2018. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email contentstudios@iab.com to receive the form. IAB Headlines [Businesses Blast California's New Data-Privacy Law]( [IAB Creates Branded Content Studio Directory To Aid Media Buyers]( [Ten Questions with IAB President Patrick Dolan]( [Tech Giants Are Starting to Line Up for a David-Versus-Goliath Privacy Fight in California]( [Across Devices and Around the World, Streaming Video Is King]( [IAB Tech Lab unveils a proposed Ads.txt for mobile apps]( [How The California Consumer Privacy Act Stacks Up Against GDPR]( [MarTech Landscape: What is a consent management platform (CMP)?]( [The podcast business is still teeny tiny. Which is great news for podcasts.]( [IAB Tech Lab Releases VAST 4.1 For Public Comment]( [Marketers Add More Podcasts to the Mix]( [For the World Cup, livestreamed online video is threatening to score the equalizer on traditional TV]( [European regulators are about to kill the digital media industry]( [IAB Proposes Framework To Standardize Targeting Data]( Upcoming IAB Events [Data Transparency Standards Workshop & Q&A]( San Francisco, CA | July 11, 2018 [More Info]( --------------------------------------------------------------- [Inside Influencer Marketing: Success Strategies and Pitfalls to Avoid]( New York, NY | July 18, 2018 [More Info]( --------------------------------------------------------------- [IAB Podcast UpFront 2018]( New York, NY | September 6, 2018 [More Info]( --------------------------------------------------------------- [IAB Make Mobile Work Webinar: Dynamic Mobile Creative Case Studies]( September 9, 2018 [More Info]( --------------------------------------------------------------- [IAB Leadership Dialogues 2018]( October 1-4, 2018 [More Info]( --------------------------------------------------------------- [IAB NewFronts West 2018]( Hollywood, CA | October 9-10, 2018 [More Info]( --------------------------------------------------------------- [IAB 250 Direct Brand Summit]( New York, NY | October 30-31, 2018 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( July 9-12, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Marketing & Media Foundations Certification Training 1-Day Prep Course]( July 18, 2018 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course]( July 19, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( July 23-26, 2018 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course]( September 13, 2018 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded - New York City]( September 26, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 1-4, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 15-18, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Education Foundation Diversity and Inclusion Task Force Meeting - Discussion on Underpayment and Allyship]( July 11, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [AudienceX]( - [Equifax]( - [MediaShift]( - [Music Audience Exchange]( - [Rooster Teeth]( - [VRTCAL]( Associate Members - [Specialists Marketing Services, Inc.]( All companies pending membership committee approval Job Openings [Executive Assistant]( [Manager, Membership Relations (I&R)]( [Director, Data & Ad Effectiveness]( [Finance Coordinator]( [Manager, Mobile Marketing Center of Excellence]( [Senior Director of Digital Video Research]( [SVP of Research and Measurement]( [VP of Learning & Certification]( [VP, Membership Relations & Investment]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](