AdExchanger News for August 9, 2017

Today's Must Read - At AppNexus, Buy Side Falls By The Wayside Sponsor Message [Cut milliseconds. Win more ads.]( [Exceed the demands of your ad tech requests with IBM Bluemix]( [www.ibm.com/cloud-computing/bluemix/ad-tech]( [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, August 9 Join Us [PROGRAMMATIC I/O New York, October 25-26]( - Session Spotlight, Day 2: State Of Cross-Media Measurement And Programmatic TV – CIMM CEO Jane Clarke presents a deep dive on measurement and using data and audience for programmatic TV. --------------------------------------------------------------- Today's Must Read [At AppNexus, Buy Side Falls By The Wayside]( After a failed sales push last year to win client-direct DSP business, AppNexus seems to have realized that its tech isn’t resonating well with some DSP buyers. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Acxiom And Adobe Team Up To Connect The Passenger Experience At Heathrow Airport]( With Connected Spaces, Acxiom stitches together insights across Heathrow’s vendors, loyalty programs, pre-booking sites, on-site Wi-Fi and beacons, and ports that into Adobe Campaign Manager via APIs. Heathrow then uses Adobe Campaign Manager to segment and target passengers with relevant offers throughout the airport. [More](. [Facebook Is Expelling Unintentional Clicks From Its Garden]( Beginning next week, if a user bounces in under two seconds after clicking on an ad, Facebook will remove it from the click tally, meaning that the advertiser doesn’t pay and the publisher doesn’t get credit. [More](. [P.F. Chang’s Dishes Up A Digital-First Data Strategy]( "While we have a substantial database built on our loyalty program, we have a group of individuals larger than our loyalty business who have simply transacted with us once," P.F. Chang's Brian Best said. "We’re using every digital touchpoint to acquire customers, and Gigya will allow us to do progressive profiling to make the experience even better." [More](. News Round Up Close To Home Facebook launched an ad product for real estate brokers and home sellers to retarget users who search property listings. By connecting Facebook’s ad platform to a brokerage’s search data, the brokerage can resurface homes on Facebook and Instagram. “Real estate is an area we’re betting big on as a company,” said Facebook’s real estate and financial services chief, Keith Watts. “We think it’s content that consumers want to see.” Who isn’t thrilled about the new product? Zillow, the residential real estate platform that lets brokerages advertise listings on its site. Zillow and Facebook inked a partnership in October, but this new product is competitive. [More at GeekWire](. Made In The Shade “As titans like Google, Facebook and Amazon hog the limelight,” deserving tech companies and business models have slid under the radar, The Economist asserts. One noteworthy example is Priceline, which has made keen use of emerging technology (the travel search company is reportedly the highest-spending Google advertiser and has deep keyword bidding expertise) without overinvesting in flashy products. Another one is Square, the mobile payments business that went public in late 2015 and has grown from single-digit share prices last summer to trade over $25 now. [More](. YuMe’s Q2 Video ad platform YuMe is finally clocking programmatic revenue – $11 million in Q2, to be exact – after[struggling]( to produce any material programmatic revenue for years. YuMe increased Q2 revenue 5% YoY to $42.8 million, with 64% of impressions coming from cross-screen: like mobile, tablet and connected TV. A day after competitor Tremor Video[divested]( its demand business, YuMe said during its earnings that it continues to explore “strategic alternatives” for its business with Deutsche Bank to find ways to add value for shareholders. Whether that’s code for M&A is still unclear.[Results](. Shutout How can traditional media companies compete against Amazon’s push into sports content licensing? “With difficulty,” WPP CEO Sir Martin Sorrell said in a video interview on Bloomberg. [Watch it](. Sorrell, who has been outspoken about Amazon’s looming position in the ad world, said the platform’s acquisition of streaming rights to Thursday Night Football and other major sporting events foreshadows “a major bidder in content and content rights.” That’s troublesome for TV networks, which have to make up production costs solely on advertising, while Amazon can lean back on other revenue streams. But it’s not just Amazon that traditional networks should be scared of. Google, Facebook and Apple will push into the sports content arena too, Sorrell predicts. Learning From The Machines The IAB has assembled a working group of more than 100 member companies to chisel out definitions and best practices for artificial intelligence and machine learning. The group will be co-chaired by Patrick Albano, CRO at the machine learning ad tech firm AdTheorent, and Weather Company CMO Jordan Bitterman. [Read the blog post](. “Awareness and understanding of AI is still low,” writes Albano, even though the tech giants and startups that embrace AI and machine learning are likely to hold indisputable market advantages by 2020. [Check out AdExchanger’s [Marketer’s Guide to Artificial Intelligence](.] “If you’re not thinking about it yet, hold your wallet, because the race is on.” Agency Ordeal Talk about an RFP snafu. British supermarket chain Sainsbury’s recently awarded its media account to m/SIX, a GroupM shop, only to return the $115 million contract to the incumbent, Omnicom’s PHD, after Omnicom complained to the board of an unfair review process. It was a bold move for PHD to go over the heads of its account reps to demand a rerun, and it likely came about only because the agency knew that Sainsbury’s values its reputation as a fair-minded client to suppliers, reports Gideon Spannier at Campaign. “A lot of other agency leaders privately welcomed OMG’s decision to stand up to Sainsbury’s, even though they felt sympathy for M/SIX, because of the way other brands have treated loyal agencies with disdain.” [More](. But Wait, There's More! [The End Of Typing: Next Billion Mobile Users Rely On Voice And Video]( - WSJ [ShareIQ Adds New Tools To Help Brands Visualize Influencer ROI]( - release [Millennial Dad Site Fatherly Raises $4M For Video And Event Growth]( - Fortune [Demandbase To Open Real-Time Intent Tech For B2B Campaigns]( - release [State Of The Digital News Media Report]( - Pew Research Center [TVPage, SLI Systems Partner On Shoppable Video Search Results]( - release [Facebook Growing Into Fraught Civic And Political Use Cases]( - Slate [L2: Brands Are Putting Money Behind Facebook Live]( - blog [Salesforce Develops Social Media Image Recognition For Einstein]( - release [What A Publisher Programmatic Analyst Actually Does]( - Digiday [IAB Launches Working Group For AI/Machine Learning Applications]( - release [Facebook Cracks Down On ‘Fat Finger’ Accidental Clicks]( - Ad Age You're Hired! [Madison Logic Elevates Global Sales And Product Execs]( - release [Kargo Appoints Tim Richards To Lead New Zealand Ad Sales]( - release Jobs [Ad Operations Specialist]( - Palo Alto, CA - Issuu ApS [Publisher Development Associate]( - NYC - Feature Forward [Digital Campaign Manager]( - NYC - The Outdoor Channel [Account Director]( - NYC - IDG Communications [Publisher Sales Executive]( - NYC - adMarketplace [Adjunct Faculty, Integrated Marketing Communications]( - NYC - New York University [Head of PR]( - San Francisco - AdRoll [Director, AdTech Solutions Operations & Project Management]( - NYC - Publicis Media [Advertising Account Manager]( - San Francisco - Metadata [Senior Paid Search Manager]( - San Francisco - MightyHive [Programmatic Supply Innovation Lead]( - San Francisco - MightyHive [Senior Programmatic Account Manager]( - NYC - MightyHive [Programmatic Account Manager]( - NYC - MightyHive [Programmatic Account Manager]( - San Francisco - MightyHive [Manager, Media Technology Standards]( - NYC - Publicis Media PMX [Ad Operations and Programmatic Technology Manager]( - Boston - Connelly Partners [Account Manager, Programmatic Demand]( - San Mateo - AdsWizz [Ad Ops Developer]( - NYC - Arkadium [Customer Success Manager - Self Service]( - Boston - ownerIQ [View All Jobs on AdExchanger’s Job Board >>]( Podcasts [AdExchanger Talks Episode 38:]( The Weather Co.'s Jeremy Hlavacek [AdExchanger Talks Episode 37:]( Index Exchange's Andrew Casale [AdExchanger Talks Episode 36:]( MDC Partners' Scott Kauffman [AdExchanger Talks Episode 35:]( TripleLift's Eric Berry [AdExchanger Talks Episode 34:]( BMO's Dan Salmon [AdExchanger Talks Episode 33:]( Business Insider's Jana Meron [AdExchanger Talks Episode 32:]( Mediaocean's Bill Wise [AdExchanger Talks Episode 31:]( GroupM's Kieley Taylor [AdExchanger Talks Episode 30:]( Spotify's Les Hollander [AdExchanger Talks Episode 29:]( AdRoll's Aaron Bell [AdExchanger Talks Episode 28:]( Rubicon Project's Michael Barrett [AdExchanger Talks Episode 27:]( Vox's Ryan Pauley [AdExchanger Talks Episode 26:]( NBCU's Denise Colella [AdExchanger Talks Episode 25:]( Washington Post's Jarrod Dicker [AdExchanger Talks Episode 24:]( Bloomberg's Keith Grossman [AdExchanger Talks Episode 23:]( DataXu's Mike Baker [AdExchanger Talks Episode 22:]( VideoAmp's Ross McCray [AdExchanger Talks Episode 21:]( Merkle's John Lee [AdExchanger Talks Episode 20:]( Jounce Media's Chris Kane [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](