Upcoming@IAB

[Upcoming @ IAB]( July 20, 2018 CONNECT WITH US: Spotlight [Ads.txt Aggregator: An Essential First Step in Combatting Ad Fraud]( ) To combat misrepresented domains, IAB Tech Lab is now offering access to an aggregation of ads.txt files published across the internet as a cost-effective and time-saving alternative to managing your own crawler. More than 2 million domains have adopted ads.txt and the ads.txt aggregator is the largest in the industry. It provides updates on publishers' approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate unauthorized inventory. [Learn More]( [Subscribe Now]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Launches Blockchain Pilot Program to Provide Foundation for Future Standards & Best Practices]( IAB Tech Lab announced its new Blockchain Pilot Program, designed to demonstrate the application and value of blockchain technology for digital advertising. [Read More]( --------------------------------------------------------------- [IAB Podcast Upfront on Sept 6]( NYC This full-day event is the premier digital audio marketplace for brands and media buyers to learn about the latest podcast advertising opportunities from top content creators. This year’s line-up features Authentic (A Podtrac Company), ESPN Audio, HowStuffWorks, iHeartRadio, Market Enginuity, Midroll Media, NPR, Panoply Media, Univision, Westwood One, Wondery, and WNYC Studios. These 12 media leaders will take the spotlight on September 6, 2018 in New York City at Convene, 237 Park Avenue. In addition, the event will be kicked off with a keynote from Slate. [Learn More]( [Request an Invite]( Tweet this story: --------------------------------------------------------------- [IAB NewFronts West on Oct 9-10]( Hollywood, CA IAB is heading west with a 2-day event in LA – at the epicenter of premium content creation and entertainment. In doing so, IAB NewFronts West establishes a year round content dialogue and opportunity for more digital content creators, advertisers and agencies to connect, share and build new partnerships together. [Read More]( [Request Pass]( Tweet this story: --------------------------------------------------------------- [NewFronts West to Feature Streamys Brand Awards Ceremony]( The special Streamys celebration will recognize those companies and individuals behind the best in digital brand advertising innovation and takes place on October 9, 2018 at the conclusion of the first day of NewFronts West presentations at NeueHouse Hollywood. [Read More]( --------------------------------------------------------------- [Save the Date: IAB Direct Brand Summit on Oct 30-31]( Convene, 117 West 46th Street, NYC IAB Direct Brand Summit is the first and only conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Founder keynotes, master classes, leadership dialogues, and educational breakouts will provide actionable advice and proven strategies on marketing, data, production, and fulfillment...from SEO to 3PL and everything in between. Keynote speakers confirmed include Jesse Horwitz, Co-Founder and Co-CEO of Hubble; Brian Berger, Founder & CEO of Mack Weldon; Leigh Radford, VP of P&G Ventures; Tina Sharkey, CEO & Co-Founder of Brandless; and Jeff Weiser, CMO of Shopify. [Learn More]( [Request Pass]( Tweet this story: --------------------------------------------------------------- [Reality Check: AR and VR are Changing the Media Landscape]( AR and VR usage are on the rise. As a result, and due to the potential of these technologies, many industries are starting to explore AR/VR use cases—including the advertising industry—as a way for marketers to tell engaging stories that create meaningful interactions with consumers. [Read More]( [View the Glossary]( --------------------------------------------------------------- [Open Video Viewability (OPENVV) Now Available for Testing]( The Open VV HTML beta version repository for testing is now available. Check it out and share your feedback before 8/26. [Learn More]( --------------------------------------------------------------- [Digital Video Ad Measurement Guidelines]( The MRC and IAB Tech Lab update to the IAB Digital Video Ad Impression Measurement. These Guidelines represent a subset of measurement guidelines for digital video ads online, specifically, on-line browser or internet activity, mobile (web and application) activity and Over The Top (OTT) activity that involves digital video and audio advertising content. [Read More]( --------------------------------------------------------------- [Live Video Streaming – A Global Perspective]( As the adoption of live video streaming continues to increase, publishers and advertisers are finding new and creative ways to engage with a growing live audience. The first ever IAB Global Live Video Streaming study provides an in-depth understanding of consumer streaming preferences and how events like the FIFA World Cup can spark massive live streaming around the world and the potential for effectively reaching audiences in live video environments. [Read More]( --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief on Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- [Women Visionaries: You Heard it Here]( Check out these inspirational moments from the IAB Women Visionaries conference. Let's continue to share lessons in leadership and real-world takeaways to advance women’s trajectories and the workplace at large. [Download]( [Request Hard Copy]( --------------------------------------------------------------- Video Spotlight What is the Future of Digital Video? How Will It Evolve Further? We asked digital leaders at the IAB Video Symposium 2018. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email contentstudios@iab.com to receive the form. IAB Headlines [Will Blockchain Add Another Ad Tech Tax? IAB Tech Lab Intends To Find Out]( [Streamys To Distribute 6 'Brand' Awards At Inaugural NewFronts West]( [IAB's NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising]( [Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste]( [IAB Tech Lab To Strengthen Data's Worth]( [Former Conde Nast Exec Jim Norton Named IAB Executive-in-Residence]( [NPR, ESPN, iHeartRadio On Board For IAB Podcast Upfront]( [IAB Announces Lineup for This Year's Podcast Upfront Event]( [Live Video Streaming Continues to Gain Steam]( [Businesses Blast California's New Data-Privacy Law]( [IAB Creates Branded Content Studio Directory To Aid Media Buyers]( [Ten Questions with IAB President Patrick Dolan]( Upcoming IAB Events [IAB Podcast UpFront 2018]( New York, NY | September 6, 2018 [More Info]( --------------------------------------------------------------- [IAB Make Mobile Work Webinar: Dynamic Mobile Creative Case Studies]( September 9, 2018 [More Info]( --------------------------------------------------------------- [IAB Leadership Dialogues 2018]( New York, NY | October 1-4, 2018 [More Info]( --------------------------------------------------------------- [IAB NewFronts West 2018]( Hollywood, CA | October 9-10, 2018 [More Info]( --------------------------------------------------------------- [IAB 250 Direct Brand Summit]( New York, NY | October 30-31, 2018 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( July 23-26, 2018 [More Info]( --------------------------------------------------------------- [Data 360 Live & Recorded Webinar]( August 13-16, 2018 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded - New York City]( September 26, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 1-4, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 15-18, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [Giant Media]( - [Philo]( Startup Membership - [Pod Digital Media]( All companies pending membership committee approval Job Openings [Coordinator, IAB Research & Video Center of Excellence]( [Director, Compliance Programs]( [Executive Assistant]( [Finance Coordinator]( [Manager, Events Operations]( [Manager, Membership Relations (I&R)]( [Manager, Mobile Marketing Center of Excellence]( [Senior Director of Digital Video Research]( [Senior Manager, Events]( [SVP of Research and Measurement]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](