ABC tests regulator's limits | News Corp saved by real estate | Nine unveils tennis lineup | Minister bans Sky News after Cottrell fallout | 29 new jobs | Mumbrellacast explores IAB's Nielsen issue

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Less than two weeks to book tickets to the Health Marketing Summit Don’t miss the opportunity to join hundreds of marketers at the [Mumbrella Health Marketing Summit]( as we take the pulse of the healthcare marketing industry. This summit is a ‘must-attend’ event if you work across pharmaceuticals, fitness, healthcare, diet and wellness or health insurance industries. View the [full programÂ](online, and [bookÂ](your appointment now for August 23. It is less than two weeks away. News [ACMA clears ABC's Tonightly but warns the 'c word' tests the limits]( The Australian Communications and Media Authority has cleared ABC comedy show Tonightly for breaching the national broadcaster’s code of conduct over a skit that featured strong language. Following the show’s airing in March, communications minister Mitch Fifield condemned the broadcaster and the ABC’s head of entertainment, David Anderson, apologised to Australian Conservative’s political candidate Kevin Bailey for the skit. [READ MORE »]( Features [Mumbrellacast: Sky News, Nielsen, Press Council and News Corp all in the firing line, plus was Seinfeld a waste of time?]( In this week’s Mumbrellacast, it’s all about battles: Ten versus News Corp, the IAB versus Nielsen, Andrew Bolt versus the Press Council, and Sky News versus, well, a lot of people. The team dissects the complicated world of online video measurement as the IAB pulls its support for Nielsen’s metric. What does this mean for brands and publishers? And what will it take for the two parties to agree and the IAB to get back on board? [READ MORE »]( News [Nine 'to have a fair crack' in January ratings with Australian Open coverage]( Nine plans to have a “fair crack” over the ratings period this summer, but is more focused on delivering its content to audiences and advertisers. Matt Granger, Nine’s director of sales for sport who joined the company from ARN earlier this year, told Mumbrella the coverage was about the “festival” of the Australian Open, arguing the cross platform strategy, which ties the Today Show, 9Honey, and the Wide World of Sports together, has “never been done before”. [READ MORE »]( Dr Mumbo [Dr Mumbo: New Nine, new team, new balls please]( There are many reasons, it seems, Nine wants the tennis. The content is “unique”, “scarce”, “premium”, “consistent”, the “best launch platform for Nine’s year of programming” and the “greatest aggregator of eyeballs on consecutive nights of television in Australia bar none”. [READ MORE »]( News [News Corp sees real estate driven earnings surge while Aussie media revenues remain flat]( News Corp has reported an earnings jump for the year driven by real estate services while the news and information group showed weak growth despite digital subscriptions growing by nearly a third. The Australian news and information division recorded 1% revenue growth while Foxtel was flat for the year, however it reported a 39% EBITDA fall of $69m in the final quarter compared to last year. [READ MORE »]( News [REA Group increases marketing spend by 23% in wake of changing market conditions]( REA Group, the parent company of realestate.com.au, has increased its marketing spend for the 2018 financial year, up 23% from $60.415m to $74.483m, the company’s financial results have revealed. Chief financial officer Owen Wilson said most of that spend had been funnelled towards the group’s new financial services ventures, however CEO Tracey Fellows did note Fairfax’s Domain had become a more active competitor over the past three years. [READ MORE »]( News [Cricket star Michael Clarke in bitcoin endorsement row]( Former Australian cricket captain Michael Clarke has come under fire for endorsing a fundraising scheme by a Queensland based crypto currency trading company. Global Tech Exchange is seeking to raise between $10m and $50m through an initial coin offering for its cryptocurrency trading and exchange platform. On Wednesday, Clarke tweeted there were “exciting times ahead” with a screenshot of his brand ambassador entry on the company’s website. [READ MORE »]( News [Sky News banned from Melbourne train stations]( Victoria’s transport minister, Jacinta Allan, has directed Metro Trains Melbourne (MTM) to cease broadcasting Sky News within its railway stations, saying “hatred and racism have no place on our screens or in our community”. Its the latest blow for Sky News which continues to suffer in the fall out after inviting right-wing agitator Blair Cottrell – who advocates for immigration based on race and has previously boasted about manipulating women via terror and violence – on air. [READ MORE »]( News [Disney's $18m media account to remain with Denstu Aegis Network]( Disney will keep its muti-million-dollar media account with Denstu Aegis Network. Mumbrella understands, however, that instead of sitting within DAN agency Carat, the account will be serviced by a bespoke agency created from resources across the group, much like the Woolworths@DAN arrangement. [READ MORE »]( News [Nine to bring ‘sizzle’ to Australian Open tennis with ‘best seat in house’ strategy]( A cross-platform strategy focused on generating content across news, sports, lifestyle and entertainment coupled with commentators including John McEnroe, Alicia Molk and Jelena Dokic are among Nine’s 2019 Tennis Australia plans. The network confirmed a $300m deal Tennis Australia earlier this year, marking the first time in more than 40 years the sport would not be on Seven. [READ MORE »]( News [Australian Survivor tops demos and becomes most watched non-news program for Thursday TV]( Ten’s reality game show Australian Survivor was the most watched non-news program for Thursday’s TV ratings, managing 664,000 metro viewers. According to OzTAM’s overnight preliminary metro ratings, Australian Survivor was the most watched program across key advertising demographics 16-39, 18-49 and 25-54. [READ MORE »]( News [Sydney Roosters players wear names of influential women in Steggles campaign for 2018 Women in League Round]( For the 2018 NRL Women in League Round Steggles has partnered with the Sydney Roosters to show gratitude to the influential women who have supported the players. Created by M&C Saatchi Sport & Entertainment, each Sydney Rooster player will wear a jersey with the name of either their wife, mother, grandmother, friend or daughter for the Women in League round. [READ MORE »]( News ['Have a little adventure' says Central Coast Tourism in latest campaign]( Tourism Central Coast has told potential visitors to ‘have a little adventure’ in a bid to promote the short-stay travel market. The campaign, which was created by Affinity, aims to position the central coast of New South Wales as one of Sydney’s “best kept secrets”. [READ MORE »]( News [Kids inserted into highlights from AFL games in 2018's Mini Legends campaign]( NAB has launched its latest iteration of its Mini Legends series for 2018, inserting children into highlights from popular AFL games. The campaign features miniature versions of AFL stars Trent Cotchin, Dyson Heppell, Ben Brown and Charlie Cameron. [READ MORE »]( News [Macquarie Media sees profit surge on talk show revenue growth]( Macquarie Media saw its profits surge on the back of a four percent increase in revenues over the last financial year, the company said in its annual report. The network, which dominates Melbourne and Sydney’s AM markets with its 2GB and 3AW stations, reported EBITDA growth of 10% to $32.4m and net profit after tax of $21.5m, a 24% surge over last year. [READ MORE »]( Sponsored Post Don’t put off starting your Mumbrella Entertainment Marketing Award entries Make sure you’re on track to submit your [Mumbrella Entertainment Marketing Awards]( entry by August 31. Give your entry the best chance of success by preparing and starting early. With over [19 categories]( to enter, this is your chance to be win one of Australia’s biggest awards recognising the best in branded entertainment and marketing of entertainment brands. First entries close August 31. FYI • [Landor launches brand identity for FlexiGroup’s ‘Skye’ credit card]( Jobs [29 new jobs]( MOST DISCUSSED [Andrew Bolt 'won't be silenced' by the Press Council, as he 'refuses to respect' proceedings]( [American Express suspends advertising on Sky News in wake of Blair Cottrell controversy]( [Nine launches its addressability solution, promising 'far more transparency' than digital giants]( ['Crappy shows don't work anymore': Ten content boss]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](