Google boss becomes Domain CEO | Sky News presenters apologise for Leyonhjelm's attack | Controversial Deadly Questions campaign wins Ad of the Month | How your name impacts your media job prospects | BBC Worldwide withdraws from Nielsen | 33 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( NAB, Marketo, Australia Post and more to speak at B2B Marketing Summit Have you seen the latest announcements for [Mumbrella’s B2B Marketing Summit?]( The line-up is growing, with speakers from NAB, Australia Post, Mahlab, WE Buchan, ServiceNow, Green Hat, Marketo and more already confirmed. Alongside international keynote Nancy Harhut, a global expert on behavioural science for effective B2B marketing, this line-up is one you can’t afford to miss. [Book earlybird tickets now to save.]( News [Outsiders presenters apologise for handling of Leyonhjelm's attack on Sarah Hanson-Young]( The presenters of Sky News show Outsiders, Rowan Dean and Ross Cameron, have issued an on-air apology over their handling of comments made by Senator David Leyonhjelm about the personal life of Greens politician Sarah Hanson-Young. The apology came a day after Dean smirked on camera as Leyonhjelm discussed “rumours” in Parliament about Hanson-Young “shagging men”. [READ MORE »]( News [Sky News to remain in Qantas lounges as Leyonhjelm outrage continues]( Qantas has signalled it plans to resist calls to remove Sky News from its lounges despite continuing controversy over Sunday morning show Outsiders. Since the weekend, more than 6,000 people have signed an online petition calling on Qantas to stop showing the channel in its lounges. [READ MORE »]( News [Google MD Jason Pellegrino appointed Domain CEO]( Google’s local managing director is leaving the search giant to replace Antony Catalano as CEO of Domain. Pellegrino will be paid $1.2m with an additional cash bonus of $500,000 should he stick around with the company until the end of the year. [READ MORE »]( News [BBC Global News withdraws from Nielsen and calls on IAB to look past big members' interests]( BBC Global News has joined Fairfax in dropping out of Nielsen’s digital ratings services with local executives calling on the IAB to widen its focus and look beyond the interests of its largest members. The BBC, along with Fairfax and Seven, were notable exclusions from the new ratings survey released on Friday, following the global service’s decision not to participate in the revamped scheme. [READ MORE »]( News [Victorian Government's 'powerful' Deadly Questions campaign takes home Ad of the Month for June]( Mumbrella has revealed the winner of the June edition of Ad of the Month, with the industry choosing between TAB, Pfizer, Amazon, Victorian Government, and Hyundai. Clemenger BBDO Melbourne’s Deadly Questions campaign for the Victorian Government has won Ad of the Month for June, taking a landslide 66% of the vote. The campaign encouraged Australians to ask any question to a member of the Aboriginal community through the Deadly Questions website, no matter how ignorant they may seem. [READ MORE »]( Opinion [Richard or Ricardo? How your name impacts your media job prospects]( SBS World News presenter, finance editor and Small Business Secrets presenter Ricardo Goncalves explains why he used to be known as Richard. I was born in Wollongong on the NSW South Coast into a very traditional Portuguese family that migrated to Australia in the late 1970s. I was given a common Portuguese name, Ricardo Jorge Goncalves (Pronounced: George Gon-salvsh) and Portuguese was my first language. But when I started primary school, the teachers started calling me ‘Richard’. [READ MORE »]( News [Radio leads the way as media agency spend slips back]( Advertising spend went backwards in May, according to Standard Media Index’s tracking of media agency spending on behalf of clients. According to SMI estimates, clients spent $623.9m on advertising in May, a slight dip of 0.3% on the same month last year. Radio was the best performer with a growth of 11.1%, while digital was up by 6.5% and ad-supported TV streaming was up 3.4%. [READ MORE »]( SUPPORTED [Bespoke: Baffled by bots? One of Australia’s top experts explains how the tech helps marketers]( Mark Halstead is the MD of iCumulus, the digital direct response agency that now builds and trains chatbots for clients. Here, he gives his jargon-free guide to how artificial intelligence works, and how it can be used to generate leads, save businesses money and ensure customer-service queries are that little bit less painful. Today’s chatbots differ from older models because they’re intelligent – they’ve got a brain, which means they can interpret written text and speech. The technology has been quietly improving over the last few years, and it’s gone mainstream because it’s now so much more accurate. Think about how good the “did you mean” feature is on Google today. That’s all so important because if the bot’s not right, people won’t use it. [READ MORE »]( Opinion [Marketers should stop asking for feedback and start listening to it]( Zac Martin argues the case for why unsolicited customer feedback is the best kind – not that marketers appear to be listening. Last year I missed a connection at Heathrow Airport. I sourced the needed documentation, filled in the forms and submitted my $201 travel insurance claim. Four weeks later I got a cheque in the mail for $1. When I enquired why it was so little, they told me there was a $200 excess. [READ MORE »]( News [Nine commissions new drama series, Bad Mothers, starring Jessica Marais]( Nine and Screen Australia have announced a new drama series for the network, Bad Mothers, which will commence filming in October. The Jungle production will kick off with eight episodes and star this year’s TV Week Logie Award winner for Most Popular Actress, Jessica Marais, as well as Love Chid’s Mandy McElhinney, Doctor Doctor’s Shalom Brune-Franklin and Wolf Creek’s Jessica Tovey. [READ MORE »]( News [Paypal woos Australia's 'time-poor' millennials with new campaign]( Paypal is attempting to boost its street credit among young, ‘digital-savvy’ Australians with a new campaign by Isobar. The online payment service launched a mobile-first campaign ‘Pay the Easy Way’ in a bid to school “time-poor and spoilt-for-choice” young people in how the Paypal app makes spending quicker. [READ MORE »]( Features [Head to Head: Is trust more important than relevance?]( In this series, Mumbrella invites the industry’s senior PR professionals to share their opposing views on the industry’s biggest issues. This week, Nicole Reaney, director at Inside Out PR goes head to head with Sefiani director Nick Owens on whether trust is more important than relevance. [READ MORE »]( News [Robyn Sefiani becomes executive chair of Sefiani Communications Group as Justin Clark promoted to MD]( Robyn Sefiani, founder and managing director of Sefiani Communications Group, has become the executive chair of the group and promoted director Justin Clark to the role of managing director, Mumbrella can reveal. Sefiani, who founded the agency 19 years ago, has become executive chair of the group to focus on providing reputation management counsel to CEOs, boards and chief marketing officers. [READ MORE »]( News [Nurofen compares osteoarthritis to a flaming match in new ad]( The pain of osteoarthritis is like having a burning match in your knee joint, according to a new television commercial for Reckitt Benckiser painkiller brand Nurofen. Created by content agency Now Screen, the 30-second ad features an animation of a fiery match merging into a painfully-inflamed kneecap. [READ MORE »]( News [Melbourne agency Merchantwise Creative rebrands as Three Scoops]( Twenty-year-old Melbourne-based agency Merchantwise Creative has rebranded as Three Scoops after its parent company was broken up. The creative agency, headed by Andros Georgiades, was previously part of the intellectual property firm Merchantwise Licensing, but has since relaunched under its own brand following the company’s break-up. [READ MORE »]( News [Bastion Collective spins off creative services into new agency Bastion State]( Independent agency network Bastion Collective has relaunched its creative services arm as an individual agency named Bastion State. Led by chief executive officer Kristen Boschma, the 15-person agency will operate as an independent entity with its own P&L within the Bastion Collective network. [READ MORE »]( News [Telstra and The Monkeys show off Apple's 'magic' in latest campaign]( The Monkeys has released the agency’s latest campaign for Telstra for its Apple range of products. Featuring Triple J Unearthed artist Thelma Plum, who also performs the backing track, the 60 second commercial shows the musician using her iPhone and Apple Watch to synchronise dance routines and light shows as she walks to the shops. [READ MORE »]( Opinion [Green is the new black: why retailers want you to know about their green credentials]( The the wake of plastic bag bans in Coles and Woolies stores across the country, Louise Grimmer and Gary Mortimer investigate exactly why brands need to promote their green credentials in this crossposting from The Conversation. Australian supermarkets phasing out single-use plastic bags is just one example of how retailers are fiercely engaged in a race to be “green”. Other examples are dumping plastic straws, buying back used products and reducing unnecessary packaging. [READ MORE »]( News [Adventures Group merges with Hema Maps to form new business]( Adventures Group Holdings, founded by former Bauer staffer Rob Gallagher, has merged with Brisbane-based mapping and publishing business, Hema Maps. The new agreement will see the two companies operate under the name ‘Emprise Group’. [READ MORE »]( News [Masterchef helps Ten into second place for Monday night ratings]( Ten’s Masterchef Australia was the highest rating non-news show on Monday with 873,000 metro viewers tuning in to watch the bottom three contestants from the previous night battle it out in an elimination round. The show, which saw an increase on the previous night’s 718,000, helped Ten to a main channel share of 16.7% last night, ahead of Nine’s 15.7%, but trailing Seven’s 19.6%. [READ MORE »]( Features [How does... Instagram's IGTV work for marketers?]( Socialbakers’ Yuval Ben-Itzhak explains how Instagram’s new long form video feature, IGTV, will work for marketers, influencers and brands. Instagram has seen impressive growth since its acquisition by Facebook and it is rapidly becoming the most engaging platform for brand marketers. From Stories to Carousel, marketers have more content formats than ever to choose from on the platform. [READ MORE »]( News [Hardie Grant Media acquires video production company Sherpa]( Media and content company Hardie Grant Media has pushed into video by acquiring production house Sherpa. Hardie Grant Media said it had taken a majority share of the self-described motion content company, although declined to specify the cost of the acquisition and the percentage taken. [READ MORE »]( News [Jurassic World remake keeps Incredibles 2 at bay at weekend box office]( Last week’s box office leaders Jurassic World: Fallen Kingdom and Incredibles 2 kept their places as the most popular movies in Australia last weekend. Jurassic World: Fallen Kingdom took another $6.124m in its second week, having earned $10.272 million on its first weekend at the box office, while Incredibles 2 held second position having taken another $4.393m in its third week since its return 14 years after the original animated feature. [READ MORE »]( Opinion [The ethics of Apple’s closed ecosystem app store]( Apple is being sued for anti competitive behaviour in the US, but where did the company’s history of closed ecosystems come from in the first place? Michael Cowling and James Birt answer the question in this crossposting from The Conversation. This July marks the tenth birthday of the iOS App Store. The App Store originally launched alongside the release of the 3G model – 12 months after the original iPhone. The store gave developers the opportunity to write third party native apps for the iPhone, as long as they paid the 30% commission to Apple. [READ MORE »]( Sponsored Post Leading brands will be in the audience at Thursday’s Sports Marketing Summit Brands, teams, agencies and more will be at Sydney’s Four Seasons Hotel on Thursday for [Mumbrella’s Sports Marketing Summit.]( It’s your last chance to grab tickets and join brands like New Balance, Qantas, PwC, Tennis Australia, Visit Victoria, Foxtel, NAB, Cricket NSW, Nissan and more who’ll be in the audience. [Book now.]( F.Y.I. • [Traffik Group appoints Mark Held as creative director]( Jobs [33 new jobs]( MOST DISCUSSED [Triple M fires Barry Hall for crude on-air joke]( [Sky News suspends producer over Sarah Hanson-Young broadcast]( [Nestlé dumps Wavemaker for UM]( [Peter Campbell to lead Fox Sports as Foxtel CEO Patrick Delany rejigs management team]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](