SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting

[Search Cap]( [Search Engine Land]( Featured story [First batch of Google mobile-first indexing notifications goes out today]( Apr 30, 2018 by Barry Schwartz Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters. From Search Engine Land [Johann Carl Friedrich Gauß Google doodle honors mathematician known as the ‘Prince of Mathematicians’]( Apr 30, 2018 by Amy Gesenhues The celebrated mathematician made contributions across several mathematical fields. [How to use a podcast to create smart and usable content]( Apr 30, 2018 by Sherry Bonelli In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how. [Google announces new job posting guidelines & requirements]( Apr 27, 2018 by Barry Schwartz Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action. [First look! Here’s what you can expect at SMX Advanced]( Apr 30, 2018 by Chris Sherman SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. From Marketing Land [Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth]( Apr 30, 2018 by Ginny Marvin The IAB’s latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital. [Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets]( Apr 30, 2018 by Barry Levine Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. [YouTube announces more moves to chip away at TV ad budgets]( Apr 30, 2018 by Ginny Marvin The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network. [You vs. data: Where people fit in modern retail marketing strategy]( Apr 27, 2018 by Steve Tutelman Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Search News From Around The Web [Content Silo - Value for SEO](, BrightEdge Blog [Google AMP: 4 Myths that Need to Die](, Stone Temple [Criteria for Google Mobile First Indexing is Matching Content Not Mobile Friendliness](, The SEM Post [Google Image Search Bug Where Only Some Images Are Loading?](, Search Engine Roundtable [Old AdWords vs New AdWords: A review](, Branded3 [Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018]( Attend [SMX Advanced]( for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and [register]( today! Connect with us on: Get the Search Engine Land App: [Search Engine Land]( Like what you see? Check out Search Engine Land's other email newsletters [here](. [News]( | [SEO]( | [SEM]( | [Local]( | [Retail]( | [Social]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](