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More shake ups at Foxtel | Warburton on APN Outdoor redundancies | New agencies for Oporto and Red Rooster | Adland's imposter syndrome | 35 new jobs | Godfreys returns to TV | Vote on Ad of the Month

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Wed, Jun 27, 2018 01:24 AM

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See an all-star sports marketing line-up in Sydney next week If you work for a sporting organisation

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( See an all-star sports marketing line-up in Sydney next week If you work for a sporting organisation, professional team, brand that sponsors sport in any way or for an agency that supports this industry, you need to be at [Mumbrella’s Sports Marketing Summit]( next week in Sydney. From insights into brand partnerships with the Australian Olympic Committee to an inside look at Rugby Australia’s rebrand, you’ll get one day of essential sports marketing best practices. [Book your tickets now.]( News [APN Outdoor CEO Warburton refuses to be drawn on his future or redundancies, after sale to JC Decaux]( APN Outdoor’s CEO James Warburton is pleased his frantic negotiating with international outdoor giant JC Decaux ended in a sale agreement, however won’t divulge the implications for the company’s branding, staff, or his future. Speaking to Mumbrella after the $1.119 billion sale was announced to the ASX – after days of media speculation, rushed international negotiations and a trading halt – Warburton said a lot of the intricacies and ultimate outcomes of the deal still need to be ironed out. [READ MORE »]( News [Host/Havas loses Red Rooster and Oporto accounts to Leo Burnett]( Fast-food giant Oporto has switched agencies just one year after Host/Havas won the creative account. The restaurant franchise has been moved, along with Red Rooster, to Leo Burnett after holding company Craveable Brands held a multi-agency pitch. [READ MORE »]( News [Peter Campbell to lead Fox Sports as Foxtel CEO Patrick Delany rejigs management team]( Fox Sports has appointed acting COO Peter Campbell to lead the sports channel as part of Foxtel CEO Patrick Delany’s customer acquisition drive ahead of a planned stock market float later this year. Along with Campbell taking the helm at Fox Sports, Delany also announced that former Nine GM Amanda Laing will be appointed Foxtel’s chief commercial officer and Sky Deutschland executive Euan Smith will take the COO role. [READ MORE »]( Features [Have your say on Mumbrella’s June Ad of the Month]( Mumbrella’s Ad of the Month contest is back, after Apple’s same-sex marriage campaign won the contest in May. Mumbrella readers and members of the advertising industry are now invited to vote on their favourite ad, with the winner announced in early July. The shortlist for the June Ad of the Month includes TAB, Pfizer, Amazon, Victorian Government, and Hyundai. Which ad will prove most popular? [READ MORE »]( Sponsored Post Are you a regional or small publisher? Are you a regional or small publisher? Do you create stories that connect your community? You may be eligible for a grant from the Regional and Small Publishers Innovation Fund—for projects big and small. Imagine, innovate and grow your business. Find out how at [acma.gov.au/innovationfund.]( News [Godfreys launches new ads after blaming previous TV campaign for falling sales]( Vacuum cleaner retailer Godfreys has launched an “aggressive” television, print and social media advertising campaign in an attempt to turn the struggling group’s fortunes around. The new ads mark a return to Godfreys’ signature discount and sale-based approach, after it claimed a deviation from the tried and trusted formula resulted in a drop in sales earlier in the year. [READ MORE »]( Features [Adland's leaders on imposter syndrome | Mumbrella360 video]( In the first video released from 2018’s Mumbrella360 conference, adland’s leaders reveal they suffer “massively” from imposter syndrome, with BMF’s executive planning director Christina Aventi admitting she has “a lot of inner voices in [her] head that [she’s] not proud of”. During the Shit Real Leaders Say session from Mumbrella360, which you can watch in full below, Optus’ director of brand and communications Melissa Hopkins also tells the audience: “I suffer massively from imposter syndrome. There’s this view that you are this leader and you’re awesome and you’ve got all this confidence and everybody looks up to you all the time.” [READ MORE »]( News [Facebook launches Here Together ad blitz in push against negative coverage]( Facebook has launched its “Here Together” campaign this morning promoting its efforts to provide a safe and positive experience as the company battles negative press around the world. The local rollout, part of a global campaign localised by Mindshare and Now We Collide, consists of online, out of home and TV commercials showcasing the social media service’s efforts to protect people’s privacy, remove fake accounts and fight data misuse. [READ MORE »]( Opinion [A new national brand? No worries]( There’s no such thing as an easy $3 million, argues Peter Fuller. How will Australia’s creatives meet Austrade’s call for expressions of interest to create a new nation brand? As one of Australia’s brand communication agencies we welcome Austrade’s call for expressions of interest to create a new nation brand. Unsurprisingly the brief requires a lot for the price tag of $3 million. [READ MORE »]( News [Interbrand promotes long-running creative director Ben Miles to ECD]( Following a surge of new business wins, Interbrand Australia has promoted its long-serving creative director Ben Miles to executive creative director. Miles has led Interbrand’s accounts with  Telstra, IGA, Sydney Opera House and Cotton On for the past seven years. [READ MORE »]( Opinion [Going client-side is no longer the soft option]( Koala creative director Charlie Gearside argues the case for going client-side, and addresses the stigma around what is often considered the easy route. Going client-side used to be like leaving the National Rugby League, and signing a contract with French Rugby Union. [READ MORE »]( Opinion [A tribute to the late Hugh Stuckey]( Patrick Edgeworth pens a tribute to writer Hugh Stuckey, who has died at the age of 89. Stuckey’s varied career saw him write for shows including Neighbours, Bewitched and In Melbourne Tonight with Graham Kennedy. Everyone loved renaissance man Hugh Stuckey; even his two ex-wives. [READ MORE »]( News [ChannelE! Australia appoints Ashley Spencer and Winsome Walker to lead editorial team]( NBCUniversal International Networks’ pop culture platform channelE! has announced the appointment of a local E! News editorial team with Ashley Spencer to take the role of managing editor and Winsome Walker as associate editor. The two will work with local contributors to deliver local entertainment news along with long-form articles, opinion pieces and TV recaps. [READ MORE »]( News [Bohemia and M&C Saatchi win full-service account for Plush]( Sofa specialist Plush has appointed M&C Saatchi and its media agency Bohemia to service its creative and media account following a competitive pitch. The $7m business will be serviced from the group’s Melbourne offices. [READ MORE »]( Opinion [Adland hasn’t gone back to the 1950s, it’s gone back to ancient Greece]( Dave Trott argues that advertising’s obsession with form over function has placed it firmly back within the days of Plato and his Forms. Plato believed that this was an imperfect world. But somewhere there existed perfection, what he called “Forms”. He said there was a perfect Form for everything. [READ MORE »]( News [842,000 tune in for Socceroos' final outing at FIFA World Cup against Peru]( Australia’s final group-round match in the 2018 FIFA World Cup drew in 842,000 metro viewers, according to OzTAM’s preliminary overnight ratings. The first match against France attracted 1.653m metro viewers, while the second against Denmark had 1.655m. The match overnight against Peru, however, had a later kick-off time, starting at midnight in the eastern states, compared to the previous matches which started at 8pm and 10pm respectively (AEST). [READ MORE »]( News [Video platform Genero raises $4m to fund US expansion]( Australian video startup Genero has raised another $4m from a consortium of investors led by the James Packer backed Ellerston Venture Capital Fund. The company, which recruited former Facebook global marketer Andy McKeon in May and the managing director of IPG Mediabrands’ Ensemble, Harry Preston, last year, plans to use the funds underwrite its US expansion. [READ MORE »]( Opinion [Let’s stick together: the case for open source in adtech]( Following the IAB’s call for collaboration at Mumbrella360, Rubicon Project’s Rohan Creasey explains why embracing the hive mind is the best thing that could happen to the adtech industry. Those of you of a certain age may remember the pivotal scene in Gladiator when Russell Crowe’s Maximus Decimus Meridius leads the Barbarian into the Coliseum to fight to the death and tells them “whatever comes out of these gates we’ve got a better chance of survival if we work together”. [READ MORE »]( News [The Punch Up talent bureau gives comedians a chance to sell out to advertisers]( Comedians Nicolette Minster and Simon Keck have launched The Punch Up, a talent bureau to connect comedians and advertisers. Born out of Minster’s frustration with campaigns attempting humour that fell short, the bureau promises to help agencies find writers that can supply engaging, memorable and funny content. [READ MORE »]( Opinion [One own goal won’t turn the match against mobile streaming]( Following Optus’ World Cup streaming disaster, OVO’s chief marketing officer Nicole McInnes fights her corner in the telcos as media players debate. As the newly-minted CMO of a business predicated entirely on hastening the convergence of media and telecommunications, that also happens to be focused on sport broadcasting, Optus’s World Cup woes have been sobering. [READ MORE »]( News [Finish dishwashing tablets showcase Australians' love of cooking in latest campaign]( Australian’s love of cooking is the focus of Reckitt Benckiser’s campaign launching its Finish Dishwashing Tablet range. The campaign, to run across TV, digital and point of sale, has been created by agency Now Screen which also led the strategy for the launch. [READ MORE »]( News [Marcel and Maggi challenge Australians to cook more in latest campaign]( Maggi and Marcel have challenged Australians to cook more at home in their latest campaign for the spice seasoning brand’s Marketplace cooking brands. The campaign launch sees two 30-second TV commercials featuring home cooks and their unconventional methods. [READ MORE »]( Sponsored Post Book by midnight to save on your Automotive Marketing Summit tickets Today is the last day to save $150 on your ticket to [Mumbrella’s Automotive Marketing Summit.]( You’ll get insights from some of the biggest brands and agencies in the industry including Toyota, Edelman, Mercedez-Benz Vans, Emotive, BMW, Facebook, ExxonMobil, Google and more. Take a day out of office to refuel your marketing – [book by midnight to save.]( F.Y.I. • [Jaywing scoops global full-service account with SugarCRM]( • [GSK Australia and PHD partner with Newsamp for Kidspot childrens’ Panadol campaign]( • [Financial communications firm Honner wins Rainmaker Max award]( • [Travlr names Aoife Johnston has head of product]( • [Brisbane Sunday Mail editor bags contributor gig at Sky News]( • [OVO wins ACT club rugby broadcasting deal]( Jobs [35 new jobs]( MOST DISCUSSED [The Australian apologises to ABC over abusive readers' comments]( [Bauer Media to axe 11 jobs across Woman's Day, NW and OK]( [Jurassic World: Fallen Kingdom earns $10.272m in first weekend box office outing, a 36% fall on first film]( [Victorian Government launches additional Respect Women ads following Eurydice Dixon's death]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](

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