Droga5 New York showcases Olympic skier Vonn for Under Armour

W+K send Swinton, Peele to space for Lyft | Droga5 New York showcases Olympic skier Vonn for Under Armour | BBDO New York, Owen say stop thinking, start doing with SAP Created for {EMAIL} | [Web Version]( October 2, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [W+K send Swinton, Peele to space for Lyft]( [W+K send Swinton, Peele to space for Lyft]( (Lyft/YouTube) Wieden+Kennedy's new campaign for Lyft features Jordan Peele and Tilda Swinton telling consumers that "It matters how you get there" while orbiting the moon. "Riding Shotgun" includes a TV ad and a series of 15-second social spots. [Adweek]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Get Ahead of the Pack with Podcasts It's time to start advertising on podcasts before your competition beats you to it. Learn everything you need to know to create the most successful campaigns, from the podcast advertising pioneers at Midroll. [Get your comprehensive guide now](. ADVERTISEMENT [] Creative [] [Droga5 New York showcases Olympic skier Vonn for Under Armour]( Droga5 New York's latest spot for Under Armour's "Unlike Any" women's push features Olympic skiing champion Lindsey Vonn, who aims to compete against men in next year's South Korea Winter Olympics. The ad is narrated by spoken-word artist, rapper and producer Oddisee. [Ad Age]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [BBDO New York, Owen say stop thinking, start doing with SAP]( [BBDO New York, Owen say stop thinking, start doing with SAP]( Click to watch video (SAP/YouTube) BBDO New York's new spot for SAP, "Let's Do This," stars Clive Owen "thinking about thinking" before declaring that the brand's software products enable businesses to turn "thinking into doing." The ad is running during NBC's Presidents Cup coverage, as well as online and during cable news broadcasts in the US and Germany. [MediaPost Communications]( (10/1), [The Drum (Scotland)]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Execs team to create Bot Ad School]( Executives from BBH London, Leo Burnett Sydney and R/GA Sydney have independently created Bot Ad School, a chatbot that gives a crash course in how to become an advertising creative. The bot offers advice to those seeking careers in North America, the UK, Europe, Asia, Australia and New Zealand, and is being touted via influencers, social and word-of-mouth. [Adweek]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Why agencies should apply their advertising expertise to their own brands]( An anonymous communications executive discusses how agencies fail to market themselves effectively, explaining brands need to be sold on an agency's value. "Agencies run the risk of being irrelevant, and a lot of it is because they don't have strong brands," the exec explains. [Digiday]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Hotels.com launches review for new North America media shop]( Hotels.com is merging its US and Canadian business and has launched a review for the new North American account. The US incumbent is Crispin Porter + Bogusky, while in Canada it's Wavemaker; the travel site invested around $174 million in paid US media in 2016 and $48.5 million during this year's first quarter, per Kantar Media. [Adweek]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Digital's "domain spoofing" issue and how ads.txt can help]( Publishers and advertisers are growing increasingly concerned about "domain spoofing," where fraudsters sell ad space for specific websites but actually place them elsewhere, and the Financial Times reports that $1.3 million worth of fake ad space is sold each month on its site. Ad tech firms are urging publishers to get on board with the ads.txt initiative from the IAB's Tech Lab to stamp out the problem. [The Wall Street Journal (tiered subscription model)]( (9/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Start Thinking and Talking Differently About Diversity At Your Agency]( Start Thinking and Talking Differently About Diversity At Your Agency (4A's) Designed to help agencies continue to drive conversations around a trending topic in the industry, three popular sessions have been packaged together into a learning bundle that is available for purchase at one attractive pricing. Available now is our “Diversity In 3” package which include insights from Renetta McCann, Keesha Jean-Baptiste, Howard Ross and more. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [The Five Traits of Successful Intrapreneurs]( The Five Traits of Successful Intrapreneurs Bauer (4A's) Nobody knows your company quite like those on the front lines. Junior producers, account execs, senior planners -- they have visibility on details upper management can never have. These people see firsthand where resources are mismanaged and opportunities are missed. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [72andSunny mocks the competition for Carl's Jr. and Hardee's]( Ad Age [] - [Droga5, the Y warn of a fraying America]( Ad Age [] - [IKEA, Acne say charge your iPhone X with a lamp]( Adweek [] - [Execs discuss the future of agencies]( MediaPost Communications [] - [RPA uses imaginary friends to engage kids with cancer]( MediaPost Communications [] [] The fabric of democracy is always fragile everywhere because it depends on the will of citizens to protect it, and when they become scared, when it becomes dangerous for them to defend it, it can go very quickly. Margaret Atwood, writer and poet [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Andrea Brake](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® [Privacy policy]( | [Legal Information]( Â