Bulleit Bourbon unveils AR-enabled Tattoo bottles | W+K, Lyft urge New Yorkers to explore their city | Publicis touts 0.0 Heineken in global push
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July 20, 2018
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[Bulleit Bourbon unveils AR-enabled Tattoo bottles](
Bulleit Bourbon's limited-edition Tattoo bottles include a QR code that launches an augmented reality experience based on its design. The brand partnered with four tattoo artists to create four individual designs. [MediaPost Communications]( (7/19)
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Creative
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[W+K, Lyft urge New Yorkers to explore their city](
Wieden+Kennedy's new campaign for Lyft features outdoor installations created by street artists to urge New Yorkers to spend their summer vacation in their home city. The "Staycation" billboards resemble postcards, highlight local sights and all carry the tagline "All of NYC, only a ride away." [Adweek (tiered subscription model)]( (7/19), [LBBOnline]( (7/18)
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[Publicis touts 0.0 Heineken in global push](
[Publicis touts 0.0 Heineken in global push](
(Heineken/YouTube)
Publicis has launched a humorous global campaign for Heineken's 0.0 zero-alcohol beer, with spots featuring people drinking the brew in normally unacceptable locations, such as at work or at the gym. The push's tagline is "Now you can," and it's running across out-of-home, social, digital, print and TV. [Ad Age (tiered subscription model)]( (7/18), [Campaign UK (tiered subscription model)]( (7/17)
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Agency Insider
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[Get Ready: Video is the future](
Video is fast replacing static images and written words as the content type of choice by consumers, so advertisers must harness the emotive storytelling potential this shift provides and really connect with people, writes Ogilvy London's Mick Mahoney. "The future is in the hands of the creatives who truly understand the power of the moving image and their production partners that make it all happen," he writes. [The Drum (Scotland)]( (7/19)
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[McCann study: Marketers need a new approach to age](
A new report from McCann finds that 46% of consumers in their 20s think about aging all the time, compared with 35% of people in their 60s, and that two-thirds of consumers ages 70 or older have a positive attitude on aging. The study recommends that marketers develop an "Age Philosophy" to rewrite the narrative on growing older, harnessing positive older role models to show young people that "life gets better and fuller over time," the report states. [MediaPost Communications]( (7/19)
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Agency News
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[Sources: Droga5 successfully defends Google account](
Sources: Droga5 successfully defends Google account
(Google)
Droga5 has reportedly retained and extended its relationship with Google following a review. Sources report that the agency was successful in defending its management of the Pixel phone account and also won creative for Google's G Suite cloud tools. [Adweek (tiered subscription model)]( (7/19)
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Media & Technology Trends
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[Is the future of TV connected?](
AppNexus' Eric Hoffert talks about connected TV advertising, how the IAB's ads.txt has helped to improve programmatic quality and how being able to serve targeted ads to platforms where people are now watching TV is critical. "[I]f you're a brand that wants all age ranges, then connected TV is getting to an inflection point where it has to be in your media mix," he says. [AdExchanger]( (7/19)
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Association News
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[Join Launch for Leaders to Become an Effective Agency Leader](
Join Launch for Leaders to Become an Effective Agency Leader
Strong (4A's)
Designed to develop the next generation of leaders, this two-day immersive workshop provides senior managers an opportunity to build critical skills to become effective agency leaders. Individuals will take part in a DiSC for Leaders assessment to identify personal strengths and growth areas. Upcoming workshops: Sept. 24-25 in New York City, Oct. 9-10 in Chicago and Nov. 13-14 in Los Angeles. Learn more and register [here](.
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[Fostering a Culture of Curiosity, Intellect and Creativity](
Fostering a Culture of Curiosity, Intellect and Creativity
(4A's)
Join us for this year's 4A's The Face of Talent, August 6-10 in NYC. Building on 4A's long legacy of working with the industry to fuel the diversity talent pipeline, 2018 marks the first time MAIP, scholarships, and the high school initiatives will be unified under the 4A's Foundation. And we have so much to celebrate! Learn more and register [here](.
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