AdExchanger News for January 15, 2018

Today's Must Read - Will Facebook’s Algo Overhaul Slash News Feed Inventory? Sponsor Message [Neustar Identity DMP]( [The Customer Knowing, Identity Mastering Marketing Platform]( [wwww.marketing.neustar]( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, January 15 Join Us [In 2 Days: Industry Preview 2018 in NYC]( - Conference video and presentations will be available post-show for attendees. --------------------------------------------------------------- Today's Must Read [Will Facebook’s Algo Overhaul Slash News Feed Inventory?]( Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher content. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [On The CES 2018 Show Floor, The Technology Is Always Listening]( “The AI and machine-learning capabilities are mindboggling,” said GroupM Chairman Irwin Gotlieb. “We’re now looking at thousandfold increases in speed. The barrier to entry is down and the tool set is growing.” [More](. [SAP’s Chief Digital Marketing Officer: Brand And Demand Go Hand In Hand]( "We’re moving away from creating a campaign once-and-done and walking away from it for six weeks or six months, toward creating a program that’s maniacally focused on driving demand that we monitor and tweak daily," said SAP CMO Mika Yamamoto. [More](. [The Sell Sider...The ‘Publisher-As-Platform’ Era]( In this model, platform publishers provide other publishers with proprietary tools, products, inventory and data to make their own assets more valuable. And, for the first time, the publisher that leverages the platform benefits as well as the publisher that owns the platform. [More](. [Converging]( News Round Up By The Board Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey will not return to Disney’s board this year because “it has become increasingly difficult for them to avoid conflicts,” Disney said in a statement. Sandberg had been on the board since 2010, and Dorsey since 2013. As social platforms develop streaming video and live programming and even bid on sports broadcast rights, Disney can’t justify giving Facebook and Twitter execs such visibility into its business. However, not all tech presents a conflict. Oracle co-CEO Safra Catz has already been named as a replacement. [More at The Wall Street Journal](. Unboxed Several major grocers are in talks to acquire Boxed, an online bulk-order ecommerce market (think Sam’s Club of the internet), reports Alex Konrad for Forbes. The offers being considered are reportedly between $325 million and $500 million, with Kroger the likeliest potential buyer, and Target, Costco and Aldi’s each considering a bid as well. Boxed represents an ecommerce rethink of retail trade marketing, where the ecom market offers exclusive opportunities to be the only brand available in a category. Considering the omnichannel growth Walmart has attributed to its $3.3 billion Jet.com acquisition, major independent ecommerce markets are likely fielding serious inquiries right now. [More](. From Pillar To Post MinnPost, a Minnesota news site, got rid of its third-party ad partners and now opens unfilled inventory to local nonprofits at fire sale rates. Previously, that space would be snapped up by “gambling ads, teeth whiteners, and things like that,” MinnPost ad operations director Brian Perry tells the Lenfest Institute for Journalism. “Our audience didn’t like them; they’re intrusive sometimes, they run these nonstop animations. And they’re served by some third party that you’re never really sure where they’re coming from.” MinnPost would make about three times more ad revenue with a network partner, Perry estimates, but it’s harder to quantify the full-price subscribers and membership donations it could have lost due to shoddy ads. [More](. Tower Of Babel A year-long effort by the IAB to standardize data lingo has entered a public comment phase. The OpenData 1.0 standard “impacts companies who receive data reports from sources such as ad tech vendors, data management platforms, and other partners,” the IAB says. Among other benefits, it will alleviate the manual work of standardizing Excel spreadsheets and API connections. [Read the IAB’s overview.]( Committee member David Smith tells Adweek, “By the IAB taking on the centralization of a standard nomenclature, it gives the industry the ability to either standardize for certain names or to create pointers that says this means this and this means that.” [More.]( But Wait, There's More! [Facebook’s Ad Biz May Power Through News Feed Change]( - Bloomberg [Amazon Online Grocery Sales Increased After Whole Foods Deal]( - WSJ [Dentsu Slashes 2018 UK Ad Forecast By Half]( - Campaign [Viacom And CBS Are Seeking To Merge, Sources Say]( - The Wrap [Hunter Walk: We Don’t Talk Enough About Money In SV. No, Really]( - blog [Is The Answer To Phone Addiction A Worse (Less Colorful) Phone?]( - NYT [Tencent, The $500B Chinese Tech Giant You May Not Know]( - The Guardian You're Hired! [Kyle Hubert Promoted To CTO At Simulmedia]( - release [Sharethrough Adds Dina Roman As CRO]( - release Podcasts [AdExchanger Talks Episode 58:]( CafeMedia's Paul Bannister and Rachel Parkin [AdExchanger Talks Episode 57:]( Salesforce's CSO Jonathan Suarez-Davis [AdExchanger Talks Episode 56:]( one2one Media's Michael Bologna [AdExchanger Talks Episode 55:]( SuperAwesome's Dylan Collins [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 54:]( HX at Horizon Media's Adam Heimlich [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 52:]( Meredith's Chip Schenck [AdExchanger Talks Episode 51:]( Kelly Newman Ventures' Mike Kelly [AdExchanger Talks Episode 50:]( RAPP's Marco Scognamiglio [AdExchanger Talks Episode 49:]( Hulu's Doug Fleming [AdExchanger Talks Episode 48:]( SpotX's Mike Shehan [Get More AdExchanger Talks Episodes >>]( Events [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](