Carmichael Lynch pays tribute to 10 years of Subaru's "Share the Love"

Fred & Farid, Louis XIII Cognac tap Pharrell for anti-global-warming pitch | Carmichael Lynch pays tribute to 10 years of Subaru's "Share the Love" | Co.create NYC, Kellogg's give New Yorkers a permanent cereal cafe Created for {EMAIL} | [Web Version]( ADVERTISEMENT November 17, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Fred & Farid, Louis XIII Cognac tap Pharrell for anti-global-warming pitch]( Fred & Farid, Louis XIII Cognac tap Pharrell for anti-global-warming pitch Williams (Pascal Le Segretain/Getty Images) Fred & Farid New York's new campaign for Louis XIII Cognac features a song recorded by Pharrell Williams that will be released in 100 years, but only if humans have stepped up to tackle global warming. The only version of the track was recorded on clay vinyl, made from soil from the Cognac region, and will be stored in a safe in the brand's cellars, protected from everything except flooding. [Ad Age]( (11/16), [San Francisco Chronicle (tiered subscription model)/The Associated Press]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( How to Keep the Internet a Trusted Place Fake news is spreading through every crevice of the Internet—and it's threatening the integrity of your brand. [Download this new ebook]( to learn how advertisers can help to rid the Internet of fake news, and generate better business results in the process. ADVERTISEMENT [] Creative [] [Carmichael Lynch pays tribute to 10 years of Subaru's "Share the Love"]( [Carmichael Lynch pays tribute to 10 years of Subaru's "Share the Love"]( (Subaru/YouTube) Carmichael Lynch is celebrating a decade of Subaru of America's "Share the Love" initiative, during which the brand has donated $94 million to charities such as Meals on Wheels, America Society for the Prevention of Cruelty to Animals, the National Park Foundation and Make-A-Wish Foundation. The spots showcase heartwarming stories of how real people and animals have been helped and are running across TV, digital and social. [Adweek]( (11/16), [MediaPost Communications]( (11/16), [Marketing Dive]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Co.create NYC, Kellogg's give New Yorkers a permanent cereal cafe]( Co.create NYC and Kellogg's are opening a permanent cereal cafe in New York City's Union Square, which will include an open kitchen where consumers can see the cereal concoctions being created. The store will also feature a do-it-yourself "cereal creation station," and the menu will incorporate popular items from the brand's former pop-up cafe in Times Square. [Campaign US (free registration)]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( The State of Email Marketing for Agencies Check out this infographic summarizing research from 130+ agencies on the state of email marketing. See trends in how agencies are using email marketing to grow business and deliver results for clients. [Download the infographic now]( ADVERTISEMENT [] Agency Insider [] [What the new agency model should look like]( The agency model needs an overhaul to successfully navigate advertising's changing landscape, writes engageSimply's Judy Shapiro. "It's time to rebuild the agency model from the ground up with an emphasis on agility, measurability and efficiency," she explains, saying agencies need to step up their involvement in tech. [Ad Age]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( How do you onboard your new hires? Replacing an employee can cost 213% of their salary. A structured onboarding program can increase employee engagement, customer satisfaction, and your company's bottom line. [Download our Onboarding 101 ebook and learn how]( ADVERTISEMENT . 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[Sign up today]( ADVERTISEMENT [] Media & Technology Trends [] [App Annie: Mobile to set Black Friday shopping records]( App Annie: Mobile to set Black Friday shopping records (Pixabay) On Black Friday alone US consumers will spend more than 6 million hours shopping with the five leading mobile-first shopping apps, according to App Annie estimates. The entire week is shaping up as a record period for shopping time spent on mobile with a 45% gain from two years ago. [TechCrunch]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Will Snapchat lose its appeal?]( Will Snapchat lose its appeal? (Snapchat) Snapchat is hoping to reverse its declining fortunes by taking a few tips from Facebook, such as redesigning the app to be more intuitive, automating its ad-buying process and setting its sights on boosting its presence in the developing world. However, the app's differences from other social sites -- such as ephemeral messaging and an experience focused more on the user than advertisers -- was what made it unique, and its quest to become the next Facebook could be a turn off to its loyal user base, Kevin Roose writes. [The New York Times (free-article access for SmartBrief readers)]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [A Highly Coveted Credential That Can Easily Be Yours]( A Highly Coveted Credential That Can Easily Be Yours (4A's) The IPA Foundation Certificate is designed for those with less than a year's experience in the industry, providing them with 35 hours of online learning that will set them up for success. Each learning path involves a number of e-lessons, key readers, assignments, walkthroughs, videos, discussion, and quizzes. Start your career in the industry on the right foot. 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