Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report

[Marketing Day]( Featured story [Reddit introduces native promoted post ads in its mobile apps]( Mar 14, 2018 by Ginny Marvin The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile. From Marketing Land [Omnichannel Personalization at Scale: How leading brands drive sales across channels]( Mar 14, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on. [Report: France suing Google, Apple over mobile developer contract terms]( Mar 14, 2018 by Greg Sterling Seeking to curb ‘abusive trade practices,’ the country will seek heavy fines. [GroundTruth adds ‘pay per SKU’ model to its performance location products]( Mar 14, 2018 by Greg Sterling Targeting CPG brands, it only asks them to pay for actual in-store sales. [Email marketing report: Email volume was up 18% in 2017]( Mar 14, 2018 by Amy Gesenhues Yes Lifecycle Marketing analyzed data from more than 30 billion emails sent in 2017 to measure performance around open rates, subject lines and more. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [PageFair on IAB consent framework: ‘Violates GDPR’]( Mar 14, 2018 by Barry Levine The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent. [The martech salary survey is now available]( Mar 14, 2018 by Michelle Robbins Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive. [Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home]( Mar 14, 2018 by Greg Sterling They include good morning, bedtime and commuting to or from work. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( [Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose]( Attend [SMX West]( for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and [register]( today! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](