Upcoming@IAB

[Upcoming @ IAB]( April 27, 2018 CONNECT WITH US: Spotlight [IAB Video Symposium:](Almost Sold Out May 7 • NYC IAB Video Symposium returns on May 7th in NYC, and will bring together thought leaders from Bloomberg, Chobani, Macy's, Meredith, NBCUniversal, Publicis, Snap, The New York Times, Viacom, and many more to discuss new ways of direct-to-consumer engagement with sight, sound, and motion, in addition to strategies for creating and monetizing video designed for increasingly mobile, moment-to-moment consumers. [Register Now]( Tweet this story: --------------------------------------------------------------- [Women Visionaries: Female Founders & Brilliant Bosses is Sold Out]( May 8 • NYC Join women digital leaders in this not-to-be missed, first-time event. IAB is convening top leaders in tech, media, and marketing to share great lessons in leadership and real-world takeaways to advance women’s trajectories, and the workplace at large. This one-day conference will offer dynamic leader-to-leader management conversation. Female founders, brilliant bosses and other mavericks will share workplace wisdom and industry insights. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption]( IAB Europe and IAB Tech Lab released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. The GDPR will be enforced as from May 25, 2018. Fines for non-compliance with the new regulation could run as high as 4% of companies’ annual global turnover. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Acquires DigiTrust to Increase Global Adoption of Neutral Identity Service Designed to Improve Consumer Experience and Protect Privacy]( The IAB Technology Laboratory announced that it has acquired the assets and integrated the team of DigiTrust, a non-profit, industry consortium recognized for building a real-time standardized identity service designed to improve the digital experience for consumers, publishers, advertisers, and third-party platforms. Similar to the identifiers provided by mobile operating systems within the app ecosystem, the DigiTrust solution offers a neutral identifier for its members to use in lieu of hundreds of proprietary tracking mechanisms placed on web pages daily—all in support of consumer experience and privacy preferences. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Publisher Content Studio Directory: Submissions Due Now!]( Virtually all IAB publisher members have some sort of in-house content studio with branded content offerings – from editorial, to video – to podcasts, branded games and more. Yet it can be difficult to find those offerings if an agency or brand does not have a direct publisher rep relationship. That’s why IAB’s new Publisher Content Studio Directory will help the buy side find you! This is a member benefit (no cost) offered only to IAB members. This interactive directory will list publisher offerings alphabetically. Submit your entry which will include publisher name, content studio name (if different), description, URL, contact name and type of content offering using [this form](. The IAB Publisher Content Studio Directory will be actively promoted via IAB social channels throughout the year. Any questions, please email contentstudios@iab.com. Please send your submissions by May 2. We will notify you when the Directory is live. [Register Here]( Tweet this story: --------------------------------------------------------------- [B2B Marketing Insights: Account Based Marketing and Programmatic Drive B2B Engagement and Relevance]( With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for the remainder of 2018 will be for B2B marketing. [Read More]( --------------------------------------------------------------- [Original Digital Video Connects Brands With Hard-to-Reach Audience of Young, Diverse, Tech-Savvy Consumers]( IAB released “Digital Video Viewers and Brand Connection,” a comprehensive study that unveils that brands have huge opportunities to leverage original digital video (ODV) as an advertising and engagement platform. [Read More]( Tweet this story: --------------------------------------------------------------- [Steps for Branded Content/Native Advertising Success]( Developing and distributing branded content remains a complicated process, with a wide array of package options and pricing that can vary significantly depending on the content creator, buy types, content types, publisher sites, and more. In light of continued marketplace confusion, members of the 500+ member IAB Social Media/Native/Content Committee formed a working group to shed light on steps for branded content creation and distribution success. [Read More]( --------------------------------------------------------------- [IAB Tech Lab Releases Open Measurement Software Development Kit For Market Adoption & Launches Compliance Program To Facilitate Its Proper Use]( The IAB Technology Lab released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various measurement provider SDKs and systems previously required. Market adoption of the OM SDK will support scaling in-app measurement, increase confidence and flexibility for buyers, and consolidate fragmented inventory. [Read More]( Tweet this story: --------------------------------------------------------------- [Introducing IAB Cross-Platform Video Training]( A key industry issue raised at last year’s IAB summit session on Cross-Platform Planning was the fundamental lack of digital video knowledge among cross-media planners, buyers, and creative teams. A limited understanding means planners and buyers are not fully equipped to take advantage of the dynamic capabilities of digital video. With 56% of U.S. adults now owning a streaming enabled TV (a 56% rise from 2015), this skill set is more crucial than ever. [Read More]( --------------------------------------------------------------- [IAB/4A’s Standard Addendum for Digital Video Advertising in TV Long Form Video]( IAB and 4A’s have released the final version of the Standard Addendum for Digital Video Advertising in TV Long Form Video (“LFV Addendum”). This Addendum amends and supplements the standard internet advertising terms and conditions V3.0, last modified in 2009. The LFV Addendum is intended to be voluntarily used by buyers and sellers as a starting point to address the technical and business issues specific to advertising within long-form digital video. [Learn More]( --------------------------------------------------------------- [IAB Tech Lab Releases 'Guidelines for Identifier for Advertising (IFA) on OTT Platforms' for Public Comment]( The IAB Technology Laboratory released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). Available for public comment through May 3, 2018, the technical guidelines provide instructions on best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, and other OTT systems. [Read More]( Tweet this story: --------------------------------------------------------------- [The Pursuit of a Holistic View of Consumers]( A single consumer ID is often referred to as the “holy grail” of digital marketing, and for a good reason: everything hinges on identity. From determining which individuals to message, to enabling delivery, and ultimately attribution, if marketers are unable to identify their most valuable consumers—and to do so accurately over time—then the rest of their efforts will undoubtedly suffer. Organizations that understand customers the best will win out. Download: “Five Questions to Evaluate Your Customer Identity Providers” [Read More]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight Highlights from the 2017 Digital Content NewFronts NewFronts return to NYC from April 30 - May 4, 2018. [View the schedule]( IAB Headlines [Who’s Watching Digital Video? A Diverse, Expanding Audience, IAB Says]( [Can Blockchain Give Consumers More Control Over How They View Ads]( [Programmatic, branding, and what companies are missing: An interview with IAB’s Patrick Dolan]( [What Will a Direct-Brand Future Mean For TV Advertising?]( [Data-enriched value' key for brands]( [Brands Need To Turn Over A New Leaf At The NewFronts]( [ESPN Signs Up to Make Presentation During NewFronts]( Upcoming IAB Events [Digital Content NewFronts 2018]( April 30 - May 04, 2018 [More Info]( --------------------------------------------------------------- [IAB Video Symposium 2018]( May 07, 2018 [More Info]( --------------------------------------------------------------- [IAB Women Visionaries]( May 08, 2018 [More Info]( --------------------------------------------------------------- [Data Demystified]( May 9, 2018 [More Info]( --------------------------------------------------------------- [IAB Full Year 2017 Internet Advertising Revenue Report Webinar]( May 10, 2018 [More Info]( --------------------------------------------------------------- [Beyond Readiness: The GDPR - What to Expect After May 25]( May 11, 2018- Washington, DC [More Info]( --------------------------------------------------------------- [IAB Make Mobile Work Webinar: Moblile Measurement Can Be Perfected. What Now?]( May 24, 2018 [More Info]( --------------------------------------------------------------- [IAB Video Leadership Summit 2018]( July 9-10, 2018 [More Info]( --------------------------------------------------------------- Learning & Development [Digital Media Sales Certification 1-Day Prep Course - 5/09/18]( May 9, 2018 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded 05/16/18 - San Francisco]( May 16, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.09.18 - 7.12.18]( June 9- June 12, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.23.18 - 7.26.18]( June 23- June 26, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [Open Measurement SDK: Show and Tell Webinars]( May 14, 2018 [More Info]( --------------------------------------------------------------- [Audio Committee Meeting and Networking Event]( May 15, 2018 [More Info]( --------------------------------------------------------------- [Benchmarks and Activation Committee Meeting]( May 18, 2018 [More Info]( --------------------------------------------------------------- [Identity and Audience Data Committee Meeting]( May 22, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [MediaAlpha]( - [Philadelphia Media Group]( - [PlayBuzz]( - [WBUR]( - [Rovio]( Startup Members - [Inspo]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Director, Video Center of Excellence]( [Intern, Learning & Development]( [Intern, Certification Operations]( [Intern, Learning & Certification]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](