AdExchanger News for July 13, 2017

Today's Must Read - NBCU Brings In Nearly $6.5 Billion In Upfront, Tripling Its Volume Of Audience-Based Buys [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, July 13 Join Us [PROGRAMMATIC I/O New York, October 25-26]( - eMarketer analyst Lauren Fisher looks at the state of ad spend across programmatic channels, and the growth opportunities ahead. --------------------------------------------------------------- Today's Must Read [NBCU Brings In Nearly $6.5 Billion In Upfront, Tripling Its Volume Of Audience-Based Buys]( Digital video commitments across NBCU’s portfolio were strong – up 42% versus last year – while revenue generated by digital partnerships (such as BuzzFeed, Vox and Snap) increased 68% compared to last year, to $125 million. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Agencies Want More Than The Default From Facebook’s Messenger Ads]( Although the move to monetize Messenger makes perfect commercial sense, the creative execution, or lack thereof, also leaves something to be desired, said Mediacom vet Jon Hook, currently VP of brand and agencies at AdColony. [More](. [Verst Builds Tech For Small Pubs Searching For Diversified Revenue]( Verst aims to help small publishers who want a turnkey content management system that supports subscriptions and product sales. And its tech gives small publishers analytics and A/B testing tools to help them make data-driven decisions. [More](. [New York Media’s CRO Bets On Local Mag’s Broader Digital Play]( "I sometimes wonder who some of these publishers think they are kidding. Data is data, numbers are numbers. You have to be attuned to that and provide the real story to advertisers," said Avi Zimak. [More](. [Podcasting Inches Toward Better Measurement With New IAB Guidelines]( The IAB’s guidelines help publishers work around the limitations of the download by setting a standard process for how to analyze their server logs, which can provide information about the device that downloaded a show and, for shows downloaded while listening, to what point it was downloaded. [More](. [GroupM Discovers Frequency Capping Is A Data Integration Challenge]( "One challenge we see is clients sometimes use multiple DSPs or have a bunch of disparate I/O buys hitting the market, so it’s not uncommon for DSPs to go head to head with one another, which can add delays or extra workflow," said Bill Staples, senior director of commercial strategy for GroupM in the UK. [More](. [The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps]( Ad networks and media partners aren’t incentivized to solve for incremental attribution lift – they’re incentivized to sell more ads, Jounce Media's Chris Kane said. Last-click attribution is still primarily what gets them paid. [More](. News Round Up AI Push Alphabet is launching a venture fund within Google that will focus on early-stage AI startups. Called Gradient Ventures, the fund will “provide portfolio companies with capital, resources, and dedicated access to experts and bootcamps in AI,” Anna Patterson, founder and managing partner of Gradient Ventures, wrote in a [blog post](. “We’ll take a minority stake in the startups in which we invest.” So far, Gradient Ventures has invested in Algorithmia, a marketplace for algorithms and functions, and Cogniac, which uses AI to create visual models. Gradient plans to invest in 10 to 15 companies this year and will commit between $1 million to $8 million to each, according to CNBC. [More](. Addressing TV Spend Addressable TV budgets are growing, but remain a small slice of the overall pie, according to eMarketer. US addressable TV ad spend will grow 65.8% this year to $1.26 billion – just 1.7% of TV’s overall projected 2017 ad revenue. But! Addressable is on track to reach 4% of TV spend by 2019. Targeting capabilities on addressable TV are still limited mostly to age and gender. Meanwhile, programmatic TV spend will grow about 76% to $1.1 billion this year, commanding 1.6% of total US TV ad spend. “Addressable TV is a seller’s market. Even though cable and satellite providers have the capability to target 74 million US households, they are rationing the inventory,” writes senior eMarketer analyst Oscar Orozco. [More](. Speaking Of Data Amazon might let Alexa developers access transcripts of what people say, reports The Information. Amazon kept devs in the dark to preserve customer privacy, but it’s mulling the prospects of a reverse course as it feels some heat from Google. Namely, devs prefer building apps for Google Home because Google provides info on what people say, which is important if you want to work out the kinks on an app with a speech interface. “Giving developers access to transcripts would solve a big problem for Alexa developers,” the Information writes. “... For instance, if a pizza delivery app gets the toppings wrong – confusing pepperoni and pepperoncini – the customer might give the app a bad review. But the developer wouldn’t realize what had happened because it doesn’t get the transcript.” [Read more](. Net Threat Dozens of tech companies – and, strangely, a few telcos – joined forces on Wednesday to[participate]( in an online protest supporting the Federal Communications Commission’s ill-fated net neutrality rules, which would require broadband providers to treat all internet traffic equally. FCC Chairman Ajit Pai has been[vocal]( in his desire to scrap the rules. Facebook, Netflix, Reddit, Google and other internet heavy hitters threw their weight behind the protest. AT&T and Comcast also issued statements of support for net neutrality. But are they calling their lobbyists home? The ISPs are no fans of net neutrality. Divorce Proceedings Vizio is suing LeEco, the Chinese electronics company that called off its $2 billion acquisition of the smart TV manufacturer. Vizio alleges LeEco wasn’t financially sound during deal negotiations and accuses the company of failing to fork over the remainder of its $100 million buyer’s termination fee. (Vizio claims it was only paid $40 million.) Vizio also claims that LeEco accessed “confidential customer information” to use for its own purposes and failed to make good on its joint venture agreement. The deal follows an FTC [lawsuit]( against Vizio over “unfair and deceptive data collection.”[More](. But Wait, There's More! [Prime Day Was The Biggest Global Shopping Day In Amazon History]( - release [Google Spared $1.3B Tax Bill With Victory in French Court]( - Bloomberg [Google Bars AdSense Publishers From Using Pop-Under Ads]( - Marketing Land [Microsoft Creates An AI Lab To Compete With Google DeepMind]( - Bloomberg [YuMe And Mediaocean Partner On TV-To-Digital Buying]( - release [Q1 2017 Total Audience Report]( - Nielsen [Apple Opens Data Center In China To Comply With Cybersecurity Law]( - NYT [Accenture Acquires Digital Optimization Company Clearhead]( - release [Pandora Teams Up With Foursquare To Connect Offline Sales]( - Adweek [DataXu And Teads Announce Creative Partnership]( - release [Biased Algorithms Are Everywhere And Nobody Seems To Care]( - MIT Tech Review [Visual IQ Platform Integrates Lotame Audience Data]( - release [More Changes Coming To Condé Nast As Frustration Mounts]( - WWD [AdColony And Moat Debut Viewability Partnership]( - release [Google Acquires India’s Halli Labs]( - TechCrunch You're Hired! [Dick’s Taps Dunkin’s Digital Guru As CMO]( - Ad Age [Twitter Has A New CFO: Ned Segal]( - Recode [Pearl Media Announces Additions To C-Suite]( - release [Geopath Announces Jill Nickerson As New Chairperson-Elect]( - release [Media Storm Names Julie Berger Exec Director Of Audience Networks]( - release Jobs [Account Manager, Programmatic Demand]( - San Mateo - AdsWizz [Ad Technology Solutions Engineer]( - NYC - Arkadium [Customer Success Manager - Self Service]( - Boston - ownerIQ [Senior Analyst]( - NYC - A+E Networks [Programmatic Yield Manager]( - NYC - Arkadium [Head of Ad Operations]( - NYC - Arkadium [Digital Marketing Specialist]( - Aliso Viejo - Carrington Mortgage Holdings [Senior Advertising Operations Specialist]( - Mills Valley, CA - Glassdoor [Sr. Advertising Partner Manager (Casual Games Studio)]( - NYC - Microsoft [Account Manager, Ad Ops]( - Los Angeles - Factual [Programmatic Partnerships Manager]( - Remote (NYC) - GasBuddy [View All Jobs on AdExchanger’s Job Board]( Podcasts [AdExchanger Talks Episode 33:]( Business Insider's Jana Meron [AdExchanger Talks Episode 32:]( Mediaocean's Bill Wise [AdExchanger Talks Episode 31:]( GroupM's Kieley Taylor [AdExchanger Talks Episode 30:]( Spotify's Les Hollander [AdExchanger Talks Episode 29:]( AdRoll's Aaron Bell [AdExchanger Talks Episode 28:]( Rubicon Project's Michael Barrett [AdExchanger Talks Episode 27:]( Vox's Ryan Pauley [AdExchanger Talks Episode 26:]( NBCU's Denise Colella [AdExchanger Talks Episode 25:]( Washington Post's Jarrod Dicker [AdExchanger Talks Episode 24:]( Bloomberg's Keith Grossman [AdExchanger Talks Episode 23:]( DataXu's Mike Baker [AdExchanger Talks Episode 22:]( VideoAmp's Ross McCray [AdExchanger Talks Episode 21:]( Merkle's John Lee [AdExchanger Talks Episode 20:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 19:]( Essence's Andrew Shebbeare [AdExchanger Talks Episode 18:]( The New York Time's Sebastian Tomich [AdExchanger Talks Episode 17:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 16:]( Forrester's Melissa Parrish [AdExchanger Talks Episode 15:]( Omnicom's Jonathan Nelson [AdExchanger Talks Episode 14:]( mParticle's Michael Katz [AdExchanger Talks Episode 13:]( Wunderman's Seth Solomons [AdExchanger Talks Episode 12:]( Sourcepoint's Ben Barokas [AdExchanger Talks Episode 11:]( Drawbridge's Kamakshi Sivaramakrishnan [AdExchanger Talks Episode 10:]( The Trade Desk's Jeff Green [AdExchanger Talks Episode 9:]( PubMatic's Kirk McDonald [AdExchanger Talks Episode 8:]( IPONWEB's Nate Woodman [AdExchanger Talks Episode 7:]( Cadreon's Erica Schmidt [AdExchanger Talks Episode 6:]( Integral Ad Science's Scott Knoll [AdExchanger Talks Episode 5:]( Annalect's Erin Matts [AdExchanger Talks Episode 4:]( MediaMath's Joe Zawadski [AdExchanger Talks Episode 3:]( Google Vet Brian Adams [AdExchanger Talks Episode 2:]( Nielsen's Lynda Clarizio [AdExchanger Talks Episode 1:]( GroupM's Brian Lesser Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](