Upcoming@IAB

[Upcoming @ IAB]( March 2, 2018 CONNECT WITH US: Spotlight [Women Visionaries: Female Founders & Brilliant Bosses]( May 8 • NYC In this not-to-be missed, first-time event, IAB convenes the top women leaders in tech, media and marketing to share workplace wisdom and industry insights. This one-day conference offers dynamic leader-to-leader conversation, and includes men in the dialogue to solve for new solutions in an evolving workplace culture. Learn how leadership and culture must evolve and adapt via the gender lens. Proceeds will benefit the IAB Education Foundation and its mission to build a more diverse talent pipeline and to increase diversity and inclusion in the digital media, marketing, and advertising industry. [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day During Their Own ‘Personal Prime Times’]( IAB released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising opportunities across a range of content verticals and digital screens. Entitled “Personal Prime Time,” the report demonstrates that brands should no longer expect a single, universal moment of greatest engagement. While audience size might shift between different times of day, every daypart is ripe for meaningful consumer connections. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Joins Forces With the Digital Marketing Association of Hong Kong to Establish IAB Hong Kong]( IAB and the Digital Marketing Association of Hong Kong (HKDMA) announced that HKDMA is becoming the 47th IAB licensee. It will be known as IAB Hong Kong powered by HKDMA. Led by the HKDMA founding members comScore, Facebook, Google, Next Digital, Oath, Pixels and South China Morning Post, the newly IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and guidelines, create better ads and improve consumer experience, and advance social trust and the industry’s interests in the Hong Kong marketplace. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Launches in Ukraine]( IAB announced the formation of IAB Ukraine. Yaroslava Antipina, who most recently served as Head of Digital Projects at Media Group Ukraine, has been named CEO of the new organization. IAB Ukraine will work with IAB to drive common goals, promote global standards and guidelines, create better ads and improve consumer experience, and advance social trust and the industry’s interests in the Ukraine marketplace. [Read More]( Tweet this story: --------------------------------------------------------------- [A Guide to Advanced TV Targeting]( Today’s video consumer is empowered by seemingly endless choices and the opportunity to view content on their own terms, on-demand and across multiple devices. This Advanced TV Targeting Primer is just the first of the Advanced TV Committee’s efforts to help move the space forward. It provides further information on consumers’ access to over-the-top (OTT) content as well as the best practices for addressable TV advertising, and dives into how targeting works on OTT/connected TV. [Read More]( Tweet this story: --------------------------------------------------------------- [First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Identifies Key ‘Direct Brands’ Worth Watching]( IAB released the “IAB 250 Powered by Dun & Bradstreet,” a first-of-its-kind analysis that pinpoints the most important “Direct Brands” to watch in the U.S. economy. The trade association for the digital media and marketing industries issued the directory at its 2018 IAB Annual Leadership Meeting, in advance of the publication of “The Rise of the 21st Century Brand Economy,” a groundbreaking study identifying supply chain, consumption, communications, and data trends that are shifting the center of growth in the American consumer economy. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Study Shows Consumer Economy Growth Shifting to 'Direct Brands']( Declaring that companies like Warby Parker, Glossier, and Away are not “interesting curiosities,” but instead represent an “enduring shift in the way the consumer economy operates,” IAB published research indicating that growth in most consumer categories is shifting to brands centered on direct consumer relationships and agile supply chains flexible enough to serve consumer needs as they evolve. [Read More]( Tweet this story: --------------------------------------------------------------- [Marketers & Publishers Keep Focus on ‘Data Centricity’ With More Than 44% Expecting to Achieve Level of Sophistication by 2019]( IAB, its Data Center of Excellence, and the Data & Marketing Association (DMA) have released “The Data-Centric Organization 2018,” the results of a survey showing that U.S. marketers and publishers remain intensely focused on achieving “data centricity” across their organizations, with 90 percent responding that they either have or are developing an enterprise strategy centered on customer data. While only 9.8 percent of respondents described their organizations as “extremely” data-centric today, more than 44 percent said they expect to achieve that level of sophistication by 2019. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB ‘Outlook for Data 2018’ Study Shows Ongoing Rise in Spending on Audience Data and Related Solutions in Digital Marketing & Media]( According to a research report released by IAB and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers stated that their organizations spent more on data in 2017 than 2016—and an even greater majority (81%) plan to invest at higher levels in 2018. “The Outlook for Data 2018: A Snapshot into the Evolving Role of Audience Insight,” the third annual benchmarking report conducted on behalf of the IAB Data Center of Excellence, also found that only 12 percent expect to spend the same on data as they did in 2017, a sharp contrast from 2016 when 30 percent anticipated holding to their current budgets. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Supports GDPR Transparency and Consent Solutions]( IAB Tech Lab has taken the steps to support the advertising industry adherence to the European Union's General Data Protection Regulation (GDPR). The GDPR, which becomes enforceable on May 25, 2018, promotes more control for European internet users, requiring any company that processes data about a European user to be in compliance with GDPR. To support companies in complying with GDPR, IAB Tech Lab has published an OpenRTB GDPR Advisory and launched a GDPR Technical Working Group. [Read More]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight Unilever’s Keith Weed On Collaborating To Improve Digital Platform Content, Using Blockchain To Vet Transactions IAB Headlines [IAB Announces New & Re-Elected Board]( [NBCUniversal's Schiller elected chairman of IAB]( [Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together]( [More Spend On Data, But Value Is Debated]( [IAB data report: More investment, more confidence, more interest in AI and blockchain]( [IAB's Rothenberg Details Direct Brand Economy Business Model]( [Excuse Me For Being Direct, But So Will You]( [Find out what industry leaders had to say at IAB's ALM via Beet.TV]( [Sharper brands take direct route]( [A Closer Look At The IAB’s ‘Direct’ Brands Of The Future]( [Snap Democratizes Ad API; AT&T Never Came Back To YouTube]( [Q&A: How Unilever’s CMO Is Trying to Help Make Digital a Safer Space for Brands]( [Unilever’s Keith Weed wants to take a collaborative approach with platform giants]( [Beauty brands Glossier, Curology, Beautycounter, and Madison Reed make 2018 Direct Brands Worth Watching list]( [Casper, Tesla among ‘direct brand’ bellwethers]( [Direct to consumer will dominate retail future: IAB]( [IAB/DMA Report Reveals Need For Data Skills, Management, Processing]( [IAB Ranks Nation’s Top ‘Direct Brands’, Including Casper, Glossier, Warby Parker]( [IAB: Direct brands snap up larger share of growth]( [Megatrend: Direct-to-consumer brands explode]( [One of the world’s largest advertisers threatens to pull its ads from Facebook and Google over toxic content]( [Some things you should know from IAB’s conference]( [Unilever tells Facebook and Google to clean up online ‘swamp’ or it will pull ads]( Upcoming IAB Events [IAB Game Advertising Showcase at Unity Technologies]( March 28, 2018 [More Info]( --------------------------------------------------------------- [Digital Content NewFronts 2018]( April 30 - May 4, 2018 [More Info]( --------------------------------------------------------------- [IAB Video Symposium 2018]( May 7, 2018 [More Info]( --------------------------------------------------------------- [IAB Women Visionaries]( May 8, 2018 [More Info]( --------------------------------------------------------------- Learning & Development [Programmatic 360: Automation Decoded - New York City]( March 29, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( April 9- April 12, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Marketing & Media Foundations Certification Training 1-Day Prep Course]( April 11, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( April 16 - April 19, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Q1 2018 Digital Video Committee Meeting]( March 6, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Out Of Home Committee Call]( March 8, 2018 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Council Q1 2018 Meeting: Supply Chain]( March 13, 2018 [More Info]( --------------------------------------------------------------- [Buying Automation Committee Meeting]( March 15, 2018 [More Info]( --------------------------------------------------------------- [Local Committee Meeting]( March 22, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [Ad Persistence]( - [Codewise]( Associate Members - [Veritone One]( All companies pending membership committee approval Job Openings [Director, Marketing, Brand Services]( [Director, Data & Ad Effectiveness]( [Director, Video Center of Excellence]( [Intern, Learning & Development]( [Intern, Member Relations/I&R]( [Intern, Certification Operations]( [Intern, Learning & Certification]( [Intern, Marketing]( [Intern, Product Development]( [Intern, Video Center of Excellence]( [Intern, Industry Initiatives]( [Intern, Account Assistant]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](