Upcoming@IAB

[Upcoming @ IAB]( May 11, 2018 CONNECT WITH US: Spotlight [Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, With Mobile Upswing Unabated, Accounting for 57% of Revenue](#) # Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released by IAB and prepared by PwC US. This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined). [Read More]( --------------------------------------------------------------- [NewFronts West Dates Confirmed for October 9 & 10, 2018 in Los Angeles]( IAB announced that the first-ever Digital Content NewFronts West will be held October 9 and 10, bringing together 16 innovative digital video programming creators for two days of action-packed presentations for brands and media buyers on the West Coast. The event will take place at NeueHouse Hollywood, giving presenters the chance to share the latest in advertising opportunities that will captivate audiences with inventive storytelling and top talent. [Read More]( Tweet this story: --------------------------------------------------------------- [Nearly 60% of Advertisers' Digital Budgets are Allocated to Video, a Steady Rise Since 2016, According to IAB Research]( Fifty-nine percent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the “Digital Content NewFronts: 2018 Video Ad Spend Study." Furthering the trend, more than 50 percent of buyers plan to increase digital and mobile video spending in the next 12 months, with the additional spend primarily coming from expanding budgets. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud]( Earlier this week, IAB Tech Lab released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service is based on the largest web crawl for ads.txt files and provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers) allows publishers to list their authorized sellers and resellers, signaling to buyers exactly which supply paths to the publisher’s inventory are legitimate. [Read More]( Tweet this story: [Building 21st Century Brands: Video Creative Innovation]( At its 2018 Annual Leadership Meeting, IAB shared a new perspective on the accelerating shift from a century old “indirect brand economy” to a “Direct Brand Economy.” The Direct Brand Economy has been led by digitally native brands that have first-party relationships with a substantial number of their end consumers. These relationships, realized through continuously enriched data, are a core asset of the brand. Direct Brands are disrupting the legacy business model of marketing through layers of intermediaries and driving the growth of a new consumer economy. To survive and thrive in the 21st Century Brand Economy, all brands must build and rely on advanced direct marketing capabilities. [Read More]( Tweet this story: --------------------------------------------------------------- [How to Get in the Game: A Marketer’s Guide to Esports]( The global esports audience will surpass 380 million people in 2018, a hard to reach audience who are passionate, diverse, affluent and comprised largely of millennials and Gen Z. Global esports revenue is also significant with PwC placing it in the high $500 millions for 2018 and NewZoo placing it at $906 million in 2018. Sponsorships, by far, comprise the largest share of that revenue. So how can marketers get in the game and reach this audience? Read more to find out. [Read More]( Tweet this story: --------------------------------------------------------------- [Countdown to GDPR Compliance: IABs’ continued efforts to support the industry]( When enforcement of the General Data Protection Regulation (GDPR) begins on May 25th, most companies in the global digital advertising industry will be impacted directly or indirectly. IAB organizations are leading the charge to prepare our members for this approaching deadline. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab & IAB Europe Release Pubvendors.json and Mobile App Specifications to Support Transparency & Consent Framework]( On the heels of releasing the final technical specifications for the Transparency and Consent Framework to address user choice and other aspects of compliance with the notice, transparency, and choice requirements set forth in the GDPR (European General Data Protection Regulation), IAB Tech Lab and IAB Europe are introducing an additional supporting tech spec—pubvendors.json (a publisher’s list of vendors)—and the much awaited mobile in-app support for the Framework is also being released for public comment. Both tech specs build upon initial adoption of the Framework, with over 120 vendors registered on the Global Vendor List. Public comment concludes on June 21, 2018. [Read More]( Tweet this story: --------------------------------------------------------------- [B2B Marketing Insights: Account Based Marketing and Programmatic Drive B2B Engagement and Relevance]( With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for remainder 2018 will be for B2B marketing. [Read More]( --------------------------------------------------------------- [Original Digital Video Connects Brands With Hard-to-Reach Audience of Young, Diverse, Tech-Savvy Consumers]( IAB released “Digital Video Viewers and Brand Connection,” a comprehensive study that unveils that brands have huge opportunities to leverage original digital video (ODV) as an advertising and engagement platform. Nearly half of ODV viewers are “Brand Seekers”—a category of consumers who are open to discovering new brands and believe advertising can be beneficial and fun. [Read More]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight Rachel Tipograph, MikMak on Mentoring Her Team Rachel Tipograph, Founder and CEO, MikMak shares lessons she has learned from her mentors, including Gary Vaynerchuck, and offers some of her own leadership advice. IAB Headlines [A new type of ad agency is catering to brands born on digital channels – and industry giants need a plan]( [Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth]( [IAB says majority of marketers are dedicating digital ad budgets to video]( [Newsfront Buyers Expected To Up Ad Spend On Digital, Mobile Video]( [Shorter NewFronts Highlight Bigger Content Players]( [Majority of Digital Ad Budgets Earmarked for Video: Study]( [In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation]( [Here’s What to Expect at This Year’s NewFronts]( [7 Leading Voices at the Forefront of Video on Data-Informed Storytelling and Brand Safety]( [Who’s Watching Digital Video? A Diverse, Expanding Audience, IAB Says]( [Can Blockchain Give Consumers More Control Over How They View Ads]( [Programmatic, branding, and what companies are missing: An interview with IAB’s Patrick Dolan]( [What Will a Direct-Brand Future Mean For TV Advertising?]( [Data-enriched value' key for brands]( [Brands Need To Turn Over A New Leaf At The NewFronts]( [ESPN Signs Up to Make Presentation During NewFronts]( Upcoming IAB Events --------------------------------------------------------------- [Open Measurement SDK: Show and Tell Webinars]( May 14, 2018 [More Info]( --------------------------------------------------------------- [Implementing the Transparency and Consent Framework: A Technical How-To and Q&A Webinar]( May 17, 2018 [More Info]( --------------------------------------------------------------- [IAB Data Center Webinar Featuring Tapad and IgnitionOne]( May 17, 2018 [More Info]( --------------------------------------------------------------- [Bringing Programmatic In-House Research Release Party (Accenture + IAB Data Center]( May 23, 2018 [More Info]( --------------------------------------------------------------- [IAB Make Mobile Work Webinar: Mobile Measurement Can Be Perfected. What Now?8]( May 24, 2018 [More Info]( --------------------------------------------------------------- Learning & Development [Programmatic 360: Automation Decoded 05/16/18 - San Francisco]( May 16, 2018 [More Info]( --------------------------------------------------------------- [IAB Cross-Platform Video Training 06/20 - New York City]( June 20, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.09.18 - 7.12.18]( July 9- July 12, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Marketing & Media Foundations Certification Training 1-Day Prep Course]( July 18, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class - 7.23.18 - 7.26.18]( July 23- July 26, 2018 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course - 7/25/18]( July 25, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [Audio Committee Meeting and Networking Event]( May 15, 2018 [More Info]( --------------------------------------------------------------- [Benchmarks and Activation Committee Meeting]( May 18, 2018 [More Info]( --------------------------------------------------------------- [Identity and Audience Data Committee Meeting]( May 22, 2018 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Council Q2 Meeting: Consumer Experience]( June, 14, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [AdKernel]( - [Arrivalist]( - [Future US]( - [LumenAd]( Startup Members - [Apomaya]( - [BeAlive]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Director, Video Center of Excellence]( [Intern, Learning & Development]( [Intern, Learning & Certification]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Informz](