ICC Men’s World Cup 2023: Marketing kit to see more AI, AR and influencer marketing formats; India Gate promotes diverse use of Basmati Rice beyond Biryani, for Southern India and more
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2023/06/26
The week that was: Round up of Campaigns, News and Trends
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2023/06/24
Case Study: How JioCinema encouraged new parents to name babies after women cricketers ft. Smriti Mandhana; Remembering Sylvester daCunha: The creative genius behind ‘Amul Girl’ and more
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2023/06/23
Meet the first set of Speakers for SMLive 2023
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2023/06/23
Jennifer Pandya on introducing newer consumer touch points for CaratLane; Joyville creates intrigue around JoyHo festival through a social media campaign ft Saurav Ganguly and more
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2023/06/22
Experience the Power of ‘The Trial’ Starring Kajol for Your Brand Narrative
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2023/06/22
Krishnarao Buddha on Parle Kismi’s journey from word of mouth to an enabler of relationships; Seagram’s Imperial Blue returns with ‘Because, Men Will Be Men’ campaign for Father’s Day and more
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2023/06/21
Expert speak: Treading the fine line between creativity and flouting advertising rules; Cannes Lions Day 2: India gets 13 shortlists and more
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2023/06/20
Expert Speak: Is there a need for a ‘Made with AI’ tag for transparency?; Influencers unite to share #54ReasonsToLoveF54 and spark a content trend and more
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2023/06/19
The week that was: Round up of Campaigns, News and Trends
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2023/06/17
Pranav Agarwal and Raghav Bagai on building Sociowash on the pillars of talent & specialisation; Cannes Lions 2023: Total entries increase by 6% while India sees a decline and more
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2023/06/16
Cannes Lions 2023: Campaigns representing India Inc this year; ASCI’s new guidelines to combat manipulative online deceptive design patterns in advertising and more
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2023/06/15
Get your brand ready for a Jabardast June with Disney+ Hotstar
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2023/06/15
From stumps to billboards, a look at MS Dhoni’s advertising prowess; Beyond The Sound: Unveiling BTS’ marketing symphony and more
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2023/06/14
AlcoBev Marketing: Vineet Sharma on raising Budweiser’s spirits through cultural immersion; Sleepyhead’s new campaign says homes should be a safe haven for all your quirks and more
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2023/06/13
A flight of summer – Here’s how Travel & tourism marketing aligned with consumer trends; Case Study: How King’s creator-led brand Blanko leveraged content creation to build brand love and more
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2023/06/12
The week that was: Round up of Campaigns, News and Trends
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2023/06/10
Experts Speak: Data, tech and AI to shape festive marketing in 2023; Brands zoom in on the ‘Apple Vision Pro Launch’ moment and more
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2023/06/09
Limited seats available: Grab your tickets now!
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2023/06/09
Puneet Das spills the tea on Tetley’s changing relationship with young consumers; Case Study: How Spotify’s Unheard Playlist amplified the role of women in music and more
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