Krishnarao Buddha on Parle Kismi’s journey from word of mouth to an enabler of relationships; Seagram’s Imperial Blue returns with ‘Because, Men Will Be Men’ campaign for Father’s Day and more

[-]( [Krishnarao Buddha on Parle Kismi’s journey from word of mouth to an enabler of relationships]( For the past few decades, Parle Kismi has created a strong consumer base through word of mouth and its messaging of love. Parle Products’ Krishnarao Buddha narrates the role the brand plays in a consumer’s life, the brand’s positioning in the market and the mediums used to promote it. [READ MORE]( [-]( [Seagram’s Imperial Blue returns with a new ‘Because, Men Will Be Men’ campaign for Father’s Day]( Imperial Blue took a humorous approach for Father’s Day with its brand new film under the tagline ‘Because, Men Will Be Men’. a [READ MORE]( [-]( [Brands unpack marketing blitz as kids go back to school]( With the start of the new academic year and students experiencing a mix of emotions as they prepare to return to school, brands dive in with their ‘Back to school campaigns’. Here’s a look. a [READ MORE]( [-]( [Experts view: The power of nostalgia in Monsoon Marketing]( It’s raining, quite literally, and like us, brands have rolled their sleeves to leverage the season to market their products right. Experts share a few insights and tips for brands to get monsoon marketing right with the power of nostalgia. a [READ MORE]( [-]( [The man behind Amul Girl, Sylvester daCunha no more]( Sylvester daCunha was the man who conceptualized the famous Amul Girl, who was introduced as a rival to the Polson butter girl. a [READ MORE]( [-]( [Cannes Lions 2023 Day 2: India bags first metal with FCB’s gold]( Cannes Lions announced their second set of winners across six categories. India bagged a total of six metals. a [READ MORE]( [-]( [Cannes Lions 2023 Day 2: Japan takes home its first Grand Prix]( Cannes Lions 2023 announces its day two winners in the Entertainment Lions and Craft Lions Tracks. Wieden+Kennedy Portland bags two Grand Prix. a [READ MORE]( [-]( [Cannes Lions Day 3: India books seven shortlists]( Cannes Lions announced the final shortlist on day three. Leo Burnett books four out of the seven shortlists. a [READ MORE]( [-]( [Meta talks to advertisers at Cannes about new investments in AI]( Meta has announced a set of investments in new AI-powered technologies and is developing research and product to launch generative AI-powered experiences a [READ MORE]( [-]( [Snap Research to bring a new Text-to-Image diffusion model for generative AI]( In a new paper, Snap Research presents a method for the fastest available on-device AI model with image generation in under two seconds. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](