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Case Study: How JioCinema encouraged new parents to name babies after women cricketers ft. Smriti Mandhana; Remembering Sylvester daCunha: The creative genius behind ‘Amul Girl’ and more

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JioCinema’s campaign Search Hijack went through Google search results and noticed the lack of b

[-]( [Case Study: How JioCinema encouraged new parents to name babies after women cricketers ft. Smriti Mandhana]( JioCinema’s campaign Search Hijack went through Google search results and noticed the lack of baby names inspired by women athletes in India. By encouraging people to start naming babies after women cricketers, they aimed to bring recognition to them. [READ MORE]( [-]( [Remembering Sylvester daCunha: The creative genius behind ‘Amul Girl’]( Social Samosa pays tribute to Sylvester daCunha, his iconic work and the remarkable legacy he left behind. daCunha has left an enduring impact on the advertising industry. a [READ MORE]( [-]( [The Birth, The Pull & The Rise Of Virtual Influencers…]( Be it Fenty’s Shudu Gram or Prada’s Candy, virtual influencers are catching up fast with their human counterparts. Ankit Agarwal of Do Your Thng speaks about the rise of virtual influencers and what their future looks like, as brands increase spends on this front. a [READ MORE]( [-]( [Cannes Lions 2023: India bags first Grand Prix with Ogilvy’s win]( On day four of Cannes Lions 2023 the festival gave out Lions in multiple categories; India bagged seven metals in total. a [READ MORE]( [-]( [Cannes Lions 2023 Day 4: France wins its first Creative Strategy Grand Prix]( Cannes Lions announced winners on the second last day of the Festival; India won its first Grand Prix this year. a [READ MORE]( [-]( [Pinterest adds two new ad solutions for brands]( Pinterest has introduced Premiere Spotlight and Travel Catalogs as two new advertising solutions designed to help advertisers increase their campaign success on the platform. a [READ MORE]( [-]( [​​​​Infectious Advertising appoints Ankit Gandhi as Business Head]( Ankit comes with 14 years of expertise in both digital and mainline will be critical in creating work for the agency. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](

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