The week that was: Round up of Campaigns, News and Trends

[Image] Round Up of the Week Dear Reader, Good Morning! The fascination for AI continues to grow in the advertising industry. Afterall, AI and deep fake have taken quite an innovative approach when it comes to influencing the viewers. However, there are some brands that have received flak for going too far. For example, fashion brand Levi’s has been testing AI-generated clothing models to ‘increase diversity’. This is especially concerning considering AI is being used to replicate humans of varied cultures, sizes, and ethnicity. At times, the lines between what’s real and fake are getting blurred. Its catalytic and scarily realistic-looking developments are why there’s a demand for official guidelines from industry veterans and consumers. And with these blurry lines comes an impending question -- whether there's a need for the 'Made with AI' tag for transparency or not? We [spoke]( experts to find out. [Image] Another example that the industry witnessed is upGrad. The EdTech platform upGrad shared a campaign featuring an AI-generated lookalike of Google CEO Sundar Pichai. This campaign raised questions on consent, whether upGrad obtained permission from the Google CEO himself before using his likeness and personal details in their campaign. In the quest for consumer attention, brands and agencies sometimes end up flouting advertising rules. With the help of marketing experts and ASCI, Social Samosa understands the objective behind this [approach]( its impact on brand trust, and its potential consequences. [Image] Amid AI developments, nostalgia is one such powerful advertising tool that has stood the test of time and will continue to evoke strong feeling in consumers. We look back at Parle Kismi's journey, which became popular through word of mouth and a strong retail strategy. In this [one-on-one conversation]( Krishnarao Buddha took us through the brand's iconic journey and marketing strategy. In other news, a few blocks away across the country, India bagged several metals at Cannes Lions. Ogilvy's ‘Shahrukh Khan – My Ad’ secured a Grand Prix and with that, the tally as of Friday evening stays at 23. This week, the industry also lost an advertising legend Sylvester daCunha, the creative genius behind the utterly butterly ‘Amul Girl’. Social Samosa [paid tribute]( to Sylvester daCunha, his iconic work and the remarkable legacy he left behind. His legacy will continue to shape the ad world in the form of the Amul girl and will continue to win hearts across the nation! That's it from us this week. Regards, Karuna Head of Content Social Samosa If you no longer wish to receive mail from us, you can [unsubscribe]( Social Samosa, 703, Cosmos Plaza, J.P. Road, D.N. Nagar Metro Station , Andheri West, Mumbai, Maharastra, 400053, India